Renée Mauborgne (born 1963) is an American economist and business theorist. She is a professor of strategy at INSEAD, a business school based in France. Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. She is known as co-author of the 2005 book Blue Ocean Strategy.
Career Renée Mauborgne had studied and taught at the Ross School of Business, University of Michigan, before joining INSEAD. Mauborgne is a INSEAD distinguished fellow.
Publications Books Mauborgne has published three books and numerous articles on strategic management of multinational corporations.
2005: Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant. With W. Chan Kim. Boston, Massachusetts: Harvard Business School Press. 2017: Blue Ocean Shift. Beyond Competing. With W. Chan Kim. New York: Hachette Books 2023: Beyond Disruption, with W. Chan Kim. Harvard Business School Press
Articles Kim, W. Chan, and Renee A. Mauborgne. "Procedural justice, attitudes, and subsidiary top management compliance with multinationals" corporate strategic decisions." Academy of management journal 36.3 (1993): 502-526. Kim, W. Chan, and Renée Mauborgne. "Value innovation." Harvard Business Review 1 (1997). Kim, W. Chan, and Renée Mauborgne. "Strategy, value innovation, and the knowledge economy." Sloan management review 40 (1999): 41–54.
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