"Now I'm in It" is a song by American band Haim, released as a single on October 30, 2019.
Background In an interview with The Guardian, the band members talked about two upcoming songs titled "Hallelujah" and "Now I'm in It", with the latter having been announced as their next single. The song was described as a "breathy pop ballad". About the song's lyrics, Danielle revealed that "people think Now I’m in It is a break-up song because I sing: ‘We can’t be friends’ but I’m talking about me and my mind. It was gnarly and I was not OK with myself". Shortly before its release, Danielle revealed that the song was about going through a bout of depression.
Critical reception Abby Jones of Pitchfork thought that the song was a "far cry from the minimalistic groove" of their previous single "Summer Girl" and even "much of Haim's discography". She further compared the bassline to Taylor Swift's "Style". Jones concluded that "though the song does feel a little more Haimy with some organic instrumentals, a glaring awkwardness results from the otherwise electro-pop aesthetic".
Music video The music video premiered on YouTube on October 30, 2019 and was directed by long-time collaborator Paul Thomas Anderson. It primarily focuses on a day in Danielle's life and its recurring monotony. Throughout the video, the singer is seen working at a diner, getting carried on a stretcher and passing through a car wash before emerging from the fog of her depression with her sisters by her side.
Credits and personnel Credits adapted from Tidal.
Musicians Danielle Haim – vocals, acoustic and electric guitar, conga Alana Haim – vocals, conga Este Haim – vocals, bass Rostam Batmanglij – electric guitar, piano, synthesizer, drum and synthesizer programming Ariel Rechtshaid – synthesizer, drum and synthesizer programming Buddy Ross – synthesizer
Technical Ariel Rechtshaid – engineering Rostam Batmanglij – engineering Dalton Ricks – engineering John DeBold – engineering Manny Marroquin – mixing Jasmine Chen – assistant recording engineering Matt DiMona – assistant recording engineering Emily Lazar – mastering engineering Chris Allgood – assistant mastering engineering
Charts +Weekly chart performance for "Now I'm in It" Chart (2019) Peakposition Hot Canadian Digital Song Sales (Billboard) 38 Norway Radio (VG-lista) 24 New Zealand Hot Singles (RMNZ) 25 Switzerland Airplay (Schweizer Hitparade) 74 +Annual chart rankings for "Now I'm in It" Chart (2019) RankTokyo (Tokio Hot 100) 72
Release history Region Date Format Label(s) Various October 30, 2019 Australia November 1, 2019 Contemporary hit radio Universal United Kingdom November 22, 2019
References