Alexander Leon Gumuchian ( ; born June 30, 1995), known professionally as bbno$ ("baby no money"), is a Canadian rapper, singer, and songwriter. He became widely known for his 2019 single "Lalala" (featuring Y2K). He continued this success through collaborations with artists including Yung Gravy and his 2021 single "Edamame". In 2025 and 2026, he won the Juno Fan Choice Award.
Early life Alexander Leon Gumuchian was born in Vancouver on June 30, 1995, the son of an Armenian father from Egypt and a Danish-Swiss mother. He was homeschooled before he began high school. He was a competitive swimmer during high school. While growing up, his mother had encouraged him to learn piano, but he struggled with music theory. He has said that he was good with rhythm and enjoyed playing the djembe, but did not listen to music for fun until the age of 15. In 2019, he received a Bachelor of Human Kinetics (kinesiology) degree from the University of British Columbia Okanagan in Kelowna. As of 2019, he resides in Vancouver.
Career 2014–2016: Early work bbno$ started making music after a back injury prevented him from pursuing his dream as a professional swimmer. He became interested in rapping and music production in 2014, when he began experimenting on GarageBand with a group of friends. He started making music for his own enjoyment with this group of friends, who later called themselves the Broke Boy Gang. After five or six months of performing live as a group and releasing multiple tracks online, the group broke up.
bbno$ began posting tracks on SoundCloud in September 2016 under the moniker bbnomula, quickly gaining millions of streams and followers. He gained unexpected popularity in China, where he sold out his first few "back-to-back" headlining tours. He credited his success there to Jackson Yee, a member of Chinese boy band TFBoys, after a video showed Yee dancing to the bbno$ song "Yoyo Tokyo" at his birthday party.
2017–2024: Debut album and growing popularity
In 2017, bbno$ released his first EP, Baby Gravy, a collaboration with Yung Gravy, shortly before releasing his debut studio album, Bb Steps, and his second collaborative EP, Whatever, with So Loki in 2018.
In late 2019, bbno$ released his second studio album, Recess, which draws inspiration from the Disney series of the same name, and includes features from Y2K and Trippy Tha Kid. Many tracks off of Recess gained millions of streams on Spotify. bbno$ and Y2K have been recognized for marketing their single "Lalala" online by using various websites and online apps, namely Tinder, Instagram, TikTok, and Craigslist. The song peaked on over 20 charts around the world and gained over 1 billion streams worldwide. On March 17, 2023, the song was certified triple platinum by the Recording Industry Association of America for equivalent sales of three million units in the United States. Later in 2019, bbno$ would go on to release another album, I Don't Care at All. The album featured various pre-released singles, "Slop", "Pouch", and "Shining on My Ex", the latter of which featured frequent collaborator Yung Gravy. The album was solely produced by Y2K.
On February 14, 2020, Baby Gravy 2 was released properly in collaboration with Yung Gravy. It serves as a sequel to the 2017 EP Baby Gravy. The video for his single "Imma" features bbno$ in drag, travelling around Victoria with drag queen Jimbo.Bryen Dunn, "Canada's Drag Race – and then there were three!". The Buzz, August 2020.
On January 29, 2021, "Help Herself" was released. The song, produced by Diamond Pistols, was the first single from a new bbno$ project. Later in the year, on May 14, 2021, the five-song EP titled My Oh My was released. Three of the five songs, "Help Herself", "Bad to the Bone", and "Help Herself" (with Benee) had been released as singles prior to the EP. On July 24, 2021, "Edamame" featuring Rich Brian was released. This song was the first single from bbno$'s mixtape Eat Ya Veggies, and was later used in a trailer for The Garfield Movie. On October 8, 2021, bbno$ released Eat Ya Veggies. The sixth track in the album, "U Mad!", was included in the October 7, 2021 update of Counter-Strike: Global Offensive.Release Notes for 10/7/2021
He released his first new single of 2022 on April 8, titled "Mathematics". bbno$ released the studio album Bag or Die on October 21, 2022. It includes the singles "Mathematics", "Piccolo", and "Sophisticated", along with a collaboration with Yung Gravy, "Touch Grass".
In 2023, bbno$ and Yung Gravy released Baby Gravy 3, his seventh studio album and third collaboration album with Yung Gravy. It includes the singles "Goodness Gracious", "You Need Jesus", and "Nightmare on Peachtree Street" featuring Freddie Dredd. He also featured on the Connor Price song "Not a Beanie".
In 2024, bbno$ released six singles, "BPOT (Bills Paid on Time)"; "Pho Real" (with Vietnamese rappers Low G and Anh Phan), "Lil Freak" (featuring YouTuber-streamer MoistCr1TiKaL in the music video), "It Boy", "Two", and "Meant to Be". That same year, he collaborated with Smosh's Ian Hecox and Anthony Padilla for the song "Submissive & Breedable".
2025–present: bbno$, world tour In October 2025, bbno$ released his self-titled seventh studio album bbno$, which included several of his single releases that year and the collaboration "1-800" with Ironmouse. bbno$ also cosplayed as Ironmouse following a challenge on social media.
For the weekend of December 12, bbno$ staged an in-game concert in the video game Peak alongside Ironmouse and Vanillamace.
On January 8, 2026, bbno$ released a new song, titled "Diamonds are Forever".
Artistry bbno$ has described his own music as "oxymoronic rap" that is "ignorant but melodic". bbno$ grew up listening to straight bass dubstep and house music from names like Datsik and Excision, before listening to hip hop artists, namely Tupac Shakur, Gucci Mane, and Chief Keef. He has cited Yung Lean and Pouya as his main rap inspirations.
Discography Studio albums +List of studio albums, with release date, label and selected chart positions shown Title Details Peak chart positions Certifications CAN FIN LTU Bag or Die: NOR NZ US BB Steps Released: July 12, 2018 Label: Self-released Format: Digital download, streaming — — — — — — Recess Released: January 25, 2019 Label: Self-released Format: Digital download, streaming — — — — — — I Don't Care at All Released: November 7, 2019 Label: Self-released Format: Digital download, streaming 88 — — — — — Baby Gravy 2 Released: February 14, 2020 Label: Republic Format: LP, digital download, streaming, vinyl — — — — — 188 Good Luck Have Fun Released: October 9, 2020 Label: Self-released Format: CD, LP, digital download, streaming — — — — — — Eat Ya Veggies Released: October 8, 2021 Label: Self-released Format: CD, LP, digital download, streaming 36 19 17 32 — — RMNZ: Gold Bag or Die Released: October 21, 2022 Label: Self-released Format: Digital download, streaming — — 83 — — — Baby Gravy 3(with Yung Gravy)Released: August 25, 2023 Label: Republic Format: Digital download, streaming, vinyl — — — — — — bbno$Released: October 17, 2025 Label: Broke Format: Digital download, streaming 33 — 99 — 25 140 "—" denotes releases that did not chart or were not released.
Extended plays +List of extended plays, with release date and label shown Title Details Baby Gravy(with Yung Gravy) Released: 2017 Label: Self-released Formats: Digital download, streaming Whatever Released: 2018 Label: Self-released Formats: Digital download, streaming Babydrip Released: 2018 Label: Self-released Formats: Digital download, streaming My Oh My Released: 2021 Label: Self-released Formats: Digital download, streaming
Singles
As lead artist +List of singles, with year released, selected chart positions and certifications shown Title Year Peak chart positions Certifications Album CAN AUS FIN NOR NZ SWE UK US USR&B WW "Lalala"(with Y2K or also featuring Carly Rae Jepsen and Enrique Iglesias) 2019 10 16 16 23 16 58 32 55 22 — MC: 5× Platinum ARIA: 2× Platinum BPI: Gold RIAA: 3× Platinum RMNZ: 2× Platinum "Bad Boy"(with Yung Bae and Billy Marchiafava) 84 — — — — — — — — — Bae 5 "Slop" — — — — — — — — — —I Don't Care at All "Shining on My Ex"(with Yung Gravy) — — — — — — — — — —I Don't Care at All and Baby Gravy 2 "Iunno"(with Yung Gravy) — — — — — — — — — —Baby Gravy 2 "Welcome to Chilis"(with Yung Gravy) 2020 — — — — — — — — — — "Off the Goop"(with Yung Gravy and Cuco) — — — — — — — — — — "Out of Control"(with [email protected] and Lentra) — — — — — — — — — — Incentivize Unpaid Overtime "Mememe"(with Lentra) — — — — — — — — — — Good Luck Have Fun "Quarantine Freestyle"(with Lentra) — — — — — — — — — — rowspan="3" "What Would Baby Do?"(with Lentra) — — — — — — — — — — "Bad Boy"(with Yung Bae and Max) — — — — — — — — — — "Astrology"(with Lentra) — — — — — — — — — — Good Luck Have Fun "Jack Money Bean"(with Yung Gravy and Lentra) — — — — — — — — — — Good Luck Have Fun and Gasanova "Imma"(with Lentra) — — — — — — — — — — Good Luck Have Fun "Backwards"(with Lentra) — — — — — — — — — — "WaWaWa"(with Y2K) — — — — — — — — — — "Help Herself"(with Diamond Pistols or with Diamond Pistols and Benee) 2021 — — — — — — — — — — RMNZ: Gold My Oh My "Bad to the Bone"(with Lentra) — — — — — — — — — — "Wussup"(with Yung Gravy) — — — — — — — — — —Eat Ya Veggies "Edamame" 13 23 8 24 21 — 89 — — 165 MC: 5× Platinum BPI: Gold RIAA: Gold RMNZ: 2× Platinum "Take a Trip" — — — — — — — — — — "Yoga" — — — — — — — — — — Eat Ya Veggies "Mathematics" 2022 — — — — — — — — — — Bag or Die "Piccolo" — — — — — — — — — — "Sophisticated" — — — — — — — — — — "C'est la Vie"(with Yung Gravy and Rich Brian) — — — — — — — — — — Marvelous "Touch Grass"(with Yung Gravy) — — — — — — — — — — Bag or Die "Still"2023 — — — — — — — — — — rowspan="2" "Ushme Uturbe"(with Kalush Orchestra and Ditvak) — — — — — — — — — — "Goodness Gracious"(with Yung Gravy) — — — — — — — — — — Baby Gravy 3 "It Happens"(with Little Big) — — — — — — — — — — rowspan="5" "We Are Not the Same"(with Marcus & Martinus) 2024 — — — — — — — — — — "Pho'real" — — — — — — — — — — "Submissive & Breedable" — — — — — — — — — — "Lil' Freak" — — — — — — — — — — "It Boy" — — — — — — — — — — bbno$ "Two" — — — — — — — — — — RIAA: Gold "Meant to Be" — — — — — — — — — — "Check" 2025 62 — — — — — — — — — bbno$ "Antidepressants" — — — — — — — — — — "Boom" — — — — — — — — — — bbno$ "Mary Poppins" — — — — — — — — — — rowspan="2" "Check (Hatsune Miku)"(as bbnogames; with Tommy. and Hatsune Miku) — — — — — — — — — — "1-800"(with Ironmouse) — — — — — — — — — — bbno$ "Hot Topic" — — — — — — — — — — "NSFW" — — — — — — — — — — "Fight or Flight"(with Zoey808) — — — — — — — — — — WhoIsZoey? "Yezzir" — — — — — — — — — —bbno$ "Gigolo" — — — — — — — — — — "ADD" — — — — — — — — — — "Come to Brazil" 2026 — — — — — — — — — — "—" denotes releases that did not chart or were not released.
As featured artist Title Year Peak chart positions Certifications Album ITA "Mayo, No Fries!" 2020 — Joost Klein 7"0ffline" 11 FIMI: Platinum 23 6451 "Che uomo" 2022 — rowspan="5" "Ticking Away" 2023 —"Tango" 2024 —"Submissive & Breedable" —"Cold Island" 2025 — "—" denotes releases that did not chart or were not released.
Other charted songs Title Year Peak chart positions Album NZHot "Bing Bong" 2025 23 bbno$
Awards and nominations
Year Award Nominee / work Category Result 2020 Juno Awards bbno$ Fan Choice Award Breakthrough Artist of the Year 2021 Baby Gravy 2 (with Yung Gravy) Rap Recording of the Year 2022 bbno$ Fan Choice Award "Edamame" (feat. Rich Brian) Rap Single of the Year 2024 Bag or Die Rap Album/EP of the Year 2025 bbno$ Fan Choice Award 2026 Artist of the Year Fan Choice Award
Notes
References
Primary references
External links