"Word Association", also called "Racist Word Association Interview", "Racist Word Association" and "Dead Honky", is a Saturday Night Live sketch first aired on December 13, 1975, featuring Richard Pryor and Chevy Chase.
Synopsis
At a job interview, the interviewer (Chase) asks the applicant, Mr. Wilson (Pryor), to take a Word Association test. Partway through the test, the interviewer begins using increasingly offensive anti-black racial slurs, to which Wilson reacts with anti-white slurs (including "honky"). Finally, the interviewer says "nigger", to which Wilson replies, "Dead honky" and glares at the interviewer, his face twitching. The interviewer, frightened, offers him the job, as well as paid vacation and the highest janitor's salary in the country.
Origin
Authorship of the sketch is disputed, with claims being made both by Chase and by Paul Mooney."Saturday Night Live's" edgiest night: The inside story of Richard Pryor's brilliant evening, at Salon.com; excerpted from Becoming Richard Pryor, by Scott Saul, published 2014
According to Mooney, when Pryor agreed to perform on Saturday Night Live, one of his conditions was that Mooney be hired as a scriptwriter. Mooney's interactions with Lorne Michaels and NBC executives were not positive, and he wrote the sketch as a direct response. He also noted that Pryor "despise(d)" Chase:"Saturday Night Live" and Richard Pryor: The untold story behind "SNL's" edgiest sketch ever, at Salon.com; excerpted from Furious Cool: Richard Pryor and the World That Made Him, by David Henry and Joe Henry; published 2013
Chase, conversely, has described it as the result of a peaceful collaboration with Pryor, in which the paucity of anti-white slurs, relative to anti-black slurs, was "reflective of the lack of bigotry in [Pryor]."
Reception
In 2014, Rolling Stone ranked the sketch No. 10 in their list of the 50 "greatest Saturday Night Live sketches of all time", 50 Greatest ‘Saturday Night Live’ Sketches of All Time, at Rolling Stone; published February 23, 2014; retrieved July 16, 2019 while in 2011, Paste ranked it No. 5 in their list of the 10 "most shocking moments" — an opinion shared by VH1.The 15 Most Shocking Things to Happen on ‘Saturday Night Live’, by Tara Aquino, published February 3, 2015; retrieved July 16, 2019 Don Cheadle declared it one of his favorite sketches,'SNL': Don Cheadle Reveals His Favorite Sketches Ahead of Hosting Gig, by Michael Hein, at PopCulture.com; published February 16, 2019; retrieved November 13, 2019 as did Keegan-Michael KeyKey & Peele's Comedy Syllabus, in Entertainment Weekly; published September 26, 2014; retrieved July 16, 2019 and Albert Brooks. My Favorite ‘Saturday Night Live’ Sketch: “Word Association” (Racist Interview) and Tina Fey as Sarah Palin, by Albert Brooks, at Rolling Stone; published March 16, 2017; retrieved December 15, 2019
Today described it as "[o]ne of (Pryor's) most famous sketches" and a "signature moment() in SNL history",Like ‘Daddy Rich,’ Pryor was a true king, by Michael Ventre, at Today; published December 10, 2005; retrieved July 16, 2019 while Vulture observed that its "climax still feels dangerous and revelatory".The 100 Jokes That Shaped Modern Comedy, by Jesse David Fox, in Vulture; published January 31, 2016; retrieved July 17, 2019
Pryor biographer Scott Saul stated that the use of the phrase dead honky' "transforms the word association test from a language game into a contest of wills, in which righteous courage is bound to prevail." Cultural historian Nick Marx described this as a transition from "a war of words (into) the threat of bodily harm", which he compared to "an articulation of a range of strategies for black oppositionality — from resentful protest to violent revolt".Sketch Comedy: Identity, Reflexivity, and American Television, by Nick Marx; published 2019 by Indiana University Press
The sketch has been cited in academic works on racism. The bad, the good, the misunderstood: The social effects of racial humor, by Saucier, D. A., O'Dea, C. J., & Strain, M. L. (2016). https://doi.org/10.1037/tps0000059Nigger: The Strange Career of a Troublesome Word, by Randall Kennedy, published 2008 by Knopf Doubleday
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