Victor Rackets Industrial Corporation (stylized as VICTOR) is a Taiwanese manufacturer of sporting equipment with products ranging from badminton and squash rackets, sportswear, shoes, shuttlecocks, and other equipment for the sport. Its products are among the ones approved by Badminton World Federation for international tournaments.
History Victor was founded in 1968 by Chen Den-li (), producing badminton shuttlecocks which in two years topped the sales in Taiwan. It expanded its distribution to Europe after Guido Schmidt started the distribution with VICTOR Sport Vertriebs GmbH as the trademark rights holder for the continent. In 1992, Victor opened its production center in Nanjing, Jiangsu.
Chen Den-li died on 4 January 2024, at the age of 89.
In December 2024, the company was caught in a controversy where the shirt sponsored to Malaysia national badminton player Lee Zii Jia was seen with an upside down flag during the 2024 BWF World Tour Finals. The company has since apologized for the unintended incident.
Sponsorships Victor supplies official materials for the following badminton athletes, teams, or associations:
National teams Denmark national badminton team
Associations Badminton Oceania
Brand ambassadors Zhao Jianhua Li Junhui Liu Yuchen Zheng Siwei Huang Yaqiong Liliyana Natsir Goh Liu Ying Lee Zii Jia Anders Antonsen
Players Male players
Wang Tzu-wei Anders Antonsen Greg Mairs Prannoy H. S. Mohammad Ahsan Praveen Jordan Hendra Setiawan Kodai Naraoka Kenta Nishimoto Goh Soon Huat Goh Sze Fei Nur Izzuddin Lee Zii Jia Tan Kian Meng
Female players
Tai Tzu-ying Jenny Mairs Ashwini Ponnappa Melati Daeva Oktavianti Greysia Polii Apriyani Rahayu Siti Fadia Silva Ramadhanti Putri Kusuma Wardani Lai Pei Jing Shevon Jemie Lai
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