At various dates in the run up to the 2015 general election, various organisations carried out opinion polling to gauge the opinions that voters hold towards political leaders. Results of such polls are displayed in this article. Most of the polling companies listed are members of the British Polling Council (BPC) and abide by its disclosure rules.
The date range for these opinion polls is from the previous general election, held on 6 May 2010, to the 7 May 2015.
Leadership approval ratings
YouGov: "Is (Insert name here) doing their job well or badly?" Ipsos MORI: "Are you satisfied or dissatisfied with the way (Insert name here) is doing his job as Prime Minister/Party leader?"
David Cameron
The following polls asked about voters' opinions on David Cameron, Leader of the Conservatives and Prime Minister of the United Kingdom.
2015 Date(s)conducted Polling organisation/client Questionwording Approve Disapprove Neither Don't know Net approval 26-29 Apr Ipsos MORI Satisfied/Dissatisfied 46% 48% 6%–2% 17-18 Apr YouGov Well/Badly 47% 47% 6%0% 12-15 Apr Ipsos MORI Satisfied/Dissatisfied 39% 53% 8%–14% 10-11 Apr YouGov Well/Badly 45% 48% 7%–3% 3-4 Apr YouGov Well/Badly 47% 46% 7%+1%2 AprSeven-way Leaders' Debate on ITV 27-28 Mar YouGov Well/Badly 46% 48% 6%–2%26 MarFirst TV election interview by Jeremy Paxman with David Cameron and Ed Miliband on Sky and Channel 4 19-20 Mar YouGov Well/Badly 45% 50% 5%–5% 12-13 Mar YouGov Well/Badly 44% 50% 6%–6% 8-11 Mar Ipsos MORI Satisfied/Dissatisfied 38% 54% 8%–16% 5-6 Mar YouGov Well/Badly 44% 50% 6%–5% 26-27 Feb YouGov Well/Badly 44% 50% 6%–6% 19-20 Feb YouGov Well/Badly 43% 51% 6%–8% 12-13 Feb YouGov Well/Badly 42% 51% 7%–9% 10-12 Feb Ipsos MORI Satisfied/Dissatisfied 39% 53% 8%–14% 5-6 Feb YouGov Well/Badly 42% 51% 6%–9% 29-30 Jan YouGov Well/Badly 43% 50% 7%–7% 22-23 Jan YouGov Well/Badly 43% 50% 7%–7% 15-16 Jan YouGov Well/Badly 40% 54% 7%–14% 11-13 Jan Ipsos MORI Satisfied/Dissatisfied 41% 52% 7%–11% 8-9 Jan YouGov Well/Badly 40% 52% 8%–12%
2014
Date(s)conducted Polling organisation/client Questionwording Approve Disapprove Neither Don't know Net approval 18-19 Dec YouGov Well/Badly 40% 53% 8%–13% 13-15 Dec Ipsos MORI Satisfied/Dissatisfied 36% 57% 7%–21% 11-12 Dec YouGov Well/Badly 41% 52% 7%–11% 4-5 Dec YouGov Well/Badly 40% 53% 7%–13% 27-28 Nov YouGov Well/Badly 40% 53% 7%–13% 20-21 Nov YouGov Well/Badly 41% 52% 7%–11% 13-14 Nov YouGov Well/Badly 39% 54% 6%–15% 8-10 Nov Ipsos MORI Satisfied/Dissatisfied 38% 53% 9%–15% 6-7 Nov YouGov Well/Badly 41% 51% 7%–10% 30-31 Oct YouGov Well/Badly 40% 54% 7%–14% 23-24 Oct YouGov Well/Badly 43% 52% 6%–9% 16-17 Oct YouGov Well/Badly 42% 51% 7%–9% 11-14 Oct Ipsos MORI Satisfied/Dissatisfied 38% 55% 7%–17% 9-10 Oct YouGov Well/Badly 42% 52% 6%–10% 2-3 Oct YouGov Well/Badly 45% 49% 6%–4% 25-26 Sep YouGov Well/Badly 41% 53% 6%–12%19 Sep"No" wins the Scottish independence referendum. 18-19 Sep YouGov Well/Badly 39% 55% 7%–16% 11-12 Sep YouGov Well/Badly 38% 54% 8%–16% 6-9 Sep Ipsos MORI Satisfied/Dissatisfied 39% 54% 7%–15% 4-5 Sep YouGov Well/Badly 42% 51% 7%–9% 28-29 Aug YouGov Well/Badly 40% 52% 8%–12% 21-22 Aug YouGov Well/Badly 41% 52% 7%–11% 14-15 Aug YouGov Well/Badly 39% 52% 8%–13% 9-11 Aug Ipsos MORI Satisfied/Dissatisfied 38% 54% 8%–16% 7-8 Aug YouGov Well/Badly 41% 51% 8%–10% 31 Jul-1 Aug YouGov Well/Badly 41% 51% 8%–10% 24-25 Jul YouGov Well/Badly 40% 51% 8%–11% 17-18 Jul YouGov Well/Badly 37% 54% 8%–17% 12-15 Jul Ipsos MORI Satisfied/Dissatisfied 36% 55% 9%–19% 10-11 Jul YouGov Well/Badly 40% 51% 9%–11% 3-4 Jul YouGov Well/Badly 41% 52% 7%–11% 26-27 Jun YouGov Well/Badly 37% 55% 8%–18% 19-20 Jun YouGov Well/Badly 40% 53% 8%–13% 14-17 Jun Ipsos MORI Satisfied/Dissatisfied 37% 55% 8%–18% 12-13 Jun YouGov Well/Badly 43% 50% 7%–7% 5-6 Jun YouGov Well/Badly 39% 54% 7%–15% 29–30 May YouGov Well/Badly 42% 52% 6%–10%22 May2014 United Kingdom local elections. 22–23 May YouGov Well/Badly 42% 51% 6%–9% 15–16 May YouGov Well/Badly 43% 50% 7%–7% 10–12 May Ipsos MORI Satisfied/Dissatisfied 39% 52% 9%–13% 8–9 May YouGov Well/Badly 40% 52% 8%–12% 1–2 May YouGov Well/Badly 40% 52% 7%–12% 24-25 Apr YouGov Well/Badly 38% 55% 8%–17% 10-11 Apr YouGov Well/Badly 38% 54% 7%–16% 5-7 Apr Ipsos MORI Satisfied/Dissatisfied 38% 56% 6%–18% 3-4 Apr YouGov Well/Badly 41% 51% 8%–10% 27-28 Mar YouGov Well/Badly 42% 51% 7%–9% 20-21 Mar YouGov Well/Badly 42% 51% 7%–9% 13-14 Mar YouGov Well/Badly 39% 53% 7%–14% 8-12 Mar Ipsos MORI Satisfied/Dissatisfied 37% 56% 7%–19% 6-7 Mar YouGov Well/Badly 42% 52% 7%–10% 27-28 Feb YouGov Well/Badly 41% 53% 6%–12% 20-21 Feb YouGov Well/Badly 39% 55% 6%–16% 13-14 Feb YouGov Well/Badly 41% 52% 6%–11% 9-10 Feb YouGov Well/Badly 41% 52% 6%–11% 1-3 Feb Ipsos MORI Satisfied/Dissatisfied 37% 55% 8%–18% 30-31 Jan YouGov Well/Badly 41% 53% 6%–12% 23-24 Jan YouGov Well/Badly 41% 53% 5%–12% 16-17 Jan YouGov Well/Badly 39% 54% 7%–15% 11-14 Jan Ipsos MORI Satisfied/Dissatisfied 39% 53% 8%–14% 9-10 Jan YouGov Well/Badly 37% 57% 6%–20%
2013
Date(s)conducted Polling organisation/client Questionwording Approve Disapprove Neither Don't know Net approval 12-13 Dec YouGov Well/Badly 36% 55% 8%–19% 7-9 Dec Ipsos MORI Satisfied/Dissatisfied 39% 52% 9%–13% 5-6 Dec YouGov Well/Badly 39% 54% 8%–15% 28-29 Nov YouGov Well/Badly 37% 55% 9%–18% 21-22 Nov YouGov Well/Badly 40% 53% 6%–13% 14-15 Nov YouGov Well/Badly 37% 56% 6%–19% 9-11 Nov Ipsos MORI Satisfied/Dissatisfied 35% 56% 9%–21% 7-8 Nov YouGov Well/Badly 38% 56% 7%–18% 31 Oct-1 Nov YouGov Well/Badly 38% 56% 7%–18% 24-25 Oct YouGov Well/Badly 36% 58% 5%–22% 17-18 Oct YouGov Well/Badly 38% 53% 8%–15% 12-15 Oct Ipsos MORI Satisfied/Dissatisfied 39% 53% 8%–14% 10-11 Oct YouGov Well/Badly 41% 52% 7%–11% 3-4 Oct YouGov Well/Badly 41% 53% 6%–12% 26-27 Sep YouGov Well/Badly 38% 57% 6%–19% 19-20 Sep YouGov Well/Badly 40% 54% 6%–14% 12-13 Sep YouGov Well/Badly 40% 52% 9%–12% 7-9 Sep Ipsos MORI Satisfied/Dissatisfied 36% 56% 8%–20% 5-6 Sep YouGov Well/Badly 39% 54% 8%–15% 30-31 Aug YouGov Well/Badly 36% 55% 8%–19% 22-23 Aug YouGov Well/Badly 38% 56% 6%–18% 15-16 Aug YouGov Well/Badly 39% 54% 7%–15% 10-12 Aug Ipsos MORI Satisfied/Dissatisfied 38% 55% 7%–17% 8-9 Aug YouGov Well/Badly 39% 54% 7%–15% 1-2 Aug YouGov Well/Badly 39% 56% 6%–17% 25-26 Jul YouGov Well/Badly 38% 54% 8%–16% 18-19 Jul YouGov Well/Badly 37% 55% 8%–18% 13-15 Jul Ipsos MORI Satisfied/Dissatisfied 38% 54% 8%–16% 11-12 Jul YouGov Well/Badly 34% 60% 5%–26% 4-5 Jul YouGov Well/Badly 36% 56% 8%–20% 27-28 Jun YouGov Well/Badly 38% 55% 7%–17% 20-21 Jun YouGov Well/Badly 37% 55% 8%–18% 13-14 Jun YouGov Well/Badly 34% 59% 7%–25% 8-10 Jun Ipsos MORI Satisfied/Dissatisfied 34% 58% 8%–24% 6-7 Jun YouGov Well/Badly 34% 61% 6%–27% 30–31 May YouGov Well/Badly 35% 61% 5%–26% 23–24 May YouGov Well/Badly 34% 61% 5%–27% 16–17 May YouGov Well/Badly 32% 62% 5%–30% 11–13 May Ipsos MORI Satisfied/Dissatisfied 36% 57% 7%–21% 9–10 May YouGov Well/Badly 35% 58% 7%–23%2 May2013 United Kingdom local elections. 2–3 May YouGov Well/Badly 35% 58% 7%–23% 25-26 Apr YouGov Well/Badly 36% 57% 7%–21% 18-19 Apr YouGov Well/Badly 39% 55% 6%–16% 13-15 Apr Ipsos MORI Satisfied/Dissatisfied 32% 60% 8%–28% 11-12 Apr YouGov Well/Badly 35% 59% 5%–24% 4-5 Apr YouGov Well/Badly 36% 59% 5%–23% 21-22 Mar YouGov Well/Badly 36% 59% 5%–23% 14-15 Mar YouGov Well/Badly 32% 62% 7%–30% 9-11 Mar Ipsos MORI Satisfied/Dissatisfied 31% 61% 8%–30% 7-8 Mar YouGov Well/Badly 34% 58% 8%–24% 28 Feb-1 Mar YouGov Well/Badly 35% 58% 6%–23% 21-22 Feb YouGov Well/Badly 40% 55% 5%–15% 14-15 Feb YouGov Well/Badly 38% 56% 7%–18% 9-11 Feb Ipsos MORI Satisfied/Dissatisfied 34% 58% 8%–24% 7-8 Feb YouGov Well/Badly 40% 55% 5%–15% 31 Jan-1 Feb YouGov Well/Badly 40% 55% 5%–15% 24-25 Jan YouGov Well/Badly 40% 55% 5%–15% 17-18 Jan YouGov Well/Badly 40% 54% 6%–14% 12-14 Jan Ipsos MORI Satisfied/Dissatisfied 34% 59% 7%–25% 10-11 Jan YouGov Well/Badly 38% 56% 6%–18% 3-4 Jan YouGov Well/Badly 37% 56% 7%–19%
2012
Date(s)conducted Polling organisation/client Questionwording Approve Disapprove Neither Don't know Net approval 20-21 Dec YouGov Well/Badly 40% 56% 4%–16% 13-14 Dec YouGov Well/Badly 39% 56% 4%–17% 8-10 Dec Ipsos MORI Satisfied/Dissatisfied 37% 56% 6%–19% 6-7 Dec YouGov Well/Badly 39% 58% 4%–19% 30 Nov-1 Dec YouGov Well/Badly 37% 58% 4%–21% 22-23 Nov YouGov Well/Badly 38% 56% 5%–18% 15-16 Nov YouGov Well/Badly 39% 56% 6%–17% 10-13 Nov Ipsos MORI Satisfied/Dissatisfied 40% 54% 6%–14% 8-9 Nov YouGov Well/Badly 39% 55% 6%–16% 1-2 Nov YouGov Well/Badly 38% 57% 5%–19% 25-26 Oct YouGov Well/Badly 39% 55% 6%–16% 20-24 Oct Ipsos MORI Satisfied/Dissatisfied 33% 62% 5%–29% 18-19 Oct YouGov Well/Badly 37% 56% 7%–19% 11-12 Oct YouGov Well/Badly 37% 57% 7%–20% 4-5 Oct YouGov Well/Badly 35% 59% 6%–24% 27-28 Sep YouGov Well/Badly 34% 59% 6%–25% 20-21 Sep YouGov Well/Badly 37% 58% 5%–21% 15-17 Sep Ipsos MORI Satisfied/Dissatisfied 34% 58% 8%–24% 13-14 Sep YouGov Well/Badly 34% 60% 6%–26% 6-7 Sep YouGov Well/Badly 33% 61% 7%–28% 30-31 Aug YouGov Well/Badly 34% 60% 6%–26% 23-24 Aug YouGov Well/Badly 34% 60% 6%–26% 16-17 Aug YouGov Well/Badly 34% 59% 7%–25% 11-13 Aug Ipsos MORI Satisfied/Dissatisfied 39% 55% 6%–16% 9-10 Aug YouGov Well/Badly 36% 57% 7%–21% 2-3 Aug YouGov Well/Badly 37% 58% 5%–21% 26-27 Jul YouGov Well/Badly 35% 60% 6%–25% 19-20 Jul YouGov Well/Badly 36% 59% 6%–23% 14-16 Jul Ipsos MORI Satisfied/Dissatisfied 33% 60% 7%–27% 12-13 Jul YouGov Well/Badly 35% 60% 6%–25% 5-6 Jul YouGov Well/Badly 34% 61% 6%–27% 28-29 Jun YouGov Well/Badly 35% 59% 6%–24% 21-22 Jun YouGov Well/Badly 38% 56% 6%–18% 14-15 Jun YouGov Well/Badly 35% 60% 5%–25% 9-11 Jun Ipsos MORI Satisfied/Dissatisfied 34% 58% 8%–24% 7-8 Jun YouGov Well/Badly 36% 59% 6%–23% 30 May-1 Jun YouGov Well/Badly 34% 60% 6%–26% 24–25 May YouGov Well/Badly 34% 60% 6%–26% 17–18 May YouGov Well/Badly 33% 63% 5%–30% 12–14 May Ipsos MORI Satisfied/Dissatisfied 32% 60% 8%–28% 10–11 May YouGov Well/Badly 32% 61% 7%–29%3 May2012 United Kingdom local elections. 3–4 May YouGov Well/Badly 31% 62% 7%–31% 26-27 Apr YouGov Well/Badly 32% 63% 5%–31% 21-23 Apr Ipsos MORI Satisfied/Dissatisfied 37% 57% 6%–20% 19-20 Apr YouGov Well/Badly 36% 59% 5%–23% 12-13 Apr YouGov Well/Badly 34% 60% 6%–26% 30-31 Mar YouGov Well/Badly 34% 61% 6%–27% 22-23 Mar YouGov Well/Badly 42% 53% 5%–11% 17-29 Mar Ipsos MORI Satisfied/Dissatisfied 41% 52% 7%–11% 15-16 Mar YouGov Well/Badly 44% 49% 7%–5% 8-9 Mar YouGov Well/Badly 42% 51% 7%–9% 1-2 Mar YouGov Well/Badly 44% 50% 6%–6% 25-27 Feb Ipsos MORI Satisfied/Dissatisfied 40% 51% 9%–9% 23-24 Feb YouGov Well/Badly 41% 51% 7%–10% 16-17 Feb YouGov Well/Badly 42% 52% 6%–10% 9-10 Feb YouGov Well/Badly 45% 49% 6%–4% 2-3 Feb YouGov Well/Badly 44% 50% 6%–6% 26-27 Jan YouGov Well/Badly 46% 47% 7%–1% 21-23 Jan Ipsos MORI Satisfied/Dissatisfied 46% 47% 7%–1% 19-20 Jan YouGov Well/Badly 45% 48% 7%–3% 12-13 Jan YouGov Well/Badly 42% 52% 6%–10% 5-6 Jan YouGov Well/Badly 44% 51% 5%–7%
2011