Alianza Metropolitan is a bi-weekly bilingual, English and Spanish, newspaper that serves the Hispanic community in the greater metropolitan area of San Jose, California. The paper was founded in 1986 and is currently 100% Hispanic owned, by Rossana Drumond and previously by George Villalobos. The paper is edited by Gerardo Fernandez. The website of the newspaper is in Spanish. The paper's estimated circulation totals 20,000.
History
Alianza Metropolitan was founded in 1986 by George Villalobos.
In 1996, San Jose Mercury News, owned by media conglomerate Knight Ridder, established Nuevo Mundo and its Spanish-language weekly subsidiary to compete directly with the three local Hispanic-owned papers: La Ofreta, El Observador, and Alianza. Within months of its launch, Nuevo Mundo began drawing readership and advertising away from the three papers, causing financial troubles for the local papers. In 2005 Mercury News shut down its foreign language subsidiaries including Nuevo Mundo.
Current publisher Rossana Drumond is Region VI Chair for the National Association of Hispanic Publications. In 2017, Drumond was voted "Publisher of the Year" by the NAHP.
Awards
National Association of Hispanic Publications (NAHP) José Martí Media Awards +YearAwardPlaceRecipient2017The National Association of Hispanic Publications’ José Martí Media Awards 2017 AWARD WINNERS Outstanding Design - BroadsheetGoldAlianza MetropolitanOutstanding Less Than WeeklyBronzeAlianza MetropolitanOutstanding Editorial Column - Spanish (circ >30,000)BronzeAlianza MetropolitanOutstanding Health ArticleGoldLiz Gonzalez2016Outstanding Design - BroadsheetBronzeAlianza MetropolitanOutstanding Latin America Political/Business ArticleBronzeRossana Drumond & Amalia GarcíaOutstanding Less Than WeeklySilverAlianza Metropolitan2015Outstanding Less Than WeeklySilverAlianza MetropolitanOutstanding Design - BroadsheetBronzeAlianza Metropolitan2014Outstanding Design - BroadsheetBronzeAlianza Metropolitan2012Outstanding Less than WeeklyAlianza Metropolitan2006Outstanding Less than WeeklyGoldAlianza MetropolitanOutstanding Editorial ColumnBronzeRossana Drumond
References