Win Radio is a commercial radio brand owned by ZimZam Management, Inc., led by veteran radio executive Manuelito “Manny” Luzon. Unlike major rivals directly operated by their parent companies, ZimZam leases airtime from third-party networks due to the lack of a legal broadcast franchise.ZimZam Management, Inc. Company Profile
Win Radio currently airs on stations owned by Mabuhay Broadcasting System.
History
Win Radio emerged after PBC's NU 107, a modern rock station, faced financial struggles and declining ratings. To revive the brand, PBC appointed veteran Manny Luzon as EVP and COO on October 10, 2010. On November 10, 2010, two days after NU 107 ceased operations, the frequency was relaunched as 107.5 Win Radio. Reformatted as a “more decent mainstream frequency,” Win Radio sets itself apart with "responsible programming," avoiding songs with double meanings typical of the masa market. Provincial stations followed suit between January and March 2011.‘Masa’ radio head to rock stations: ‘You can’t serve one menu all day’ | The Manila Bulletin Newspaper Online Just four months after launching, Win Radio Manila ranked #7 in the March 2011 KBP Radio Research Council survey.
To expand coverage, the Henares family acquired a 25% stake in Mabuhay Broadcasting System. On June 1, 2011, 91.5 FM, not long after Energy FM went off the air on that frequency, was relaunched as 91.5 Big Radio. Big Radio peaked at #3 in March 2012 KBP ratings. Both stations shared former NU 107 facilities in Ortigas Center and collaborated on promotions like “The Win-Big Singing Talent Search,” creating a Luzon-led duopoly in Metro Manila. ZimZam Management began modernizing by leasing broadcast space at Summit One Tower in Mandaluyong for their studios.
However, on June 28, 2014, plans changed when Breakthrough and Milestones Productions International, operator of PBC-owned UNTV, took over the operations of 107.5 FM and launched Wish 107.5. In response, Luzon cut ties with PBC, shut down Big Radio, and moved Win Radio's operations to 91.5 FM.
Stations Current Branding Callsign Frequency Location Win Radio Manila DWKY 91.5 MHz Metro Manila Win Radio Naga DWMW 107.9 MHz Naga Win Radio Iloilo DYNY 107.9 MHz Iloilo Win Radio Cebu DYNU 107.5 MHz Cebu Win Radio Cagayan de Oro DXNY 107.9 MHz Cagayan de Oro Win Radio Davao DXNU 107.5 MHz Davao
Former Callsign Frequency Location Status DWNU 107.5 MHz Metro Manila Currently broadcasting as Wish 107.5. DXNV 107.9 MHz General Santos Off the air. DXSR 97.7 MHz Valencia Currently broadcasting as Radyo Sincero.
References