Burger Theory

Burger Theory was a chain of hamburger restaurants based in Adelaide, South Australia. Founded as a food truck in 2011, they expanded to operate three stores in the state. In 2019, they reduced business to a single store following changes to their recipe, then were later absorbed into The Tavern, Flinders University's on-campus student bar.

History Founded in 2011 by Dan Mendelson and Rob Dean as a food truck,Cawood, Matthew. (16 October 2011). "Putting Burger Theory into practice ", Farm Weekly. Retrieved 20 January 2018. the company is credited with bringing the food truck movement to South Australia."Meaty deal on the table for foodies" (17 August 2016). The City Messenger, Adelaide, South Australia. p3. They started before the Adelaide City Council had legislation regarding food trucks in place,Spain, Katie. (28 June 2011) "Faster chefs in the van of a street revolution", The Advertiser, Adelaide, South Australia. p22. preventing the truck from working on city streets.Mattssone, Dianne. (25 May 2013). "Vantastic", The Advertiser, Adelaide, South Australia. pW12. However, a pilot program was created by the council later that year permitting Burger Theory to operate on a limited number of street sites in the central business district.Cormack, Bridget. (10 December 2011) "On The Wagon", The Australian, Surry Hills, New South Wales. p5.

In 2012, Mendelson and Dean opened Pearl's Diner as their first brick and mortar premises,Wilkinson, Simon. (13 June 2012). "Real burger kings", The Advertiser, Adelaide, South Australia. p37. before opening a dedicated Burger Theory store in Adelaide the following year.Fleming, Kylie. (10 June 2015). "Brilliant burgers are here to stay", The City Messenger, Adelaide, South Australia. p20. They subsequently opened outlets at Flinders University and the University of Adelaide."In Theory, Deep-Dish Pizzas Rule" (22 February 2017) The Advertiser, Adelaide, South Australia. p30. In late 2015 they opened a store in Melbourne,"Burger Boys Hit Melb" (2 December 2015). The Advertiser, Adelaide, South Australia. p30."The Best New Burger Joints" (16 February 2016). Herald Sun, Melbourne, Australia. p28. but this proved unsuccessful.Perrie, Sophie. (16 November 2016). "Time to celebrate a tasty forkth birthday", The City Messenger, Adelaide, South Australia. p4. Still looking to expand, in 2016 they signed a memorandum of understanding with a Chinese investor in which it was planned to open 120 franchises of Burger Theory in China.Castello, Renato (15 August 2016). "Burger Theory's Chinese Takeaway", The Advertiser, Adelaide, South Australia. p5.

In 2017, they announced that they would no longer sell chicken and bacon at their store, and their existing beef burgers would be a combination of beef fat and kangaroo meat.Fanning, Josh. (11 January 2018) "At the bleeding edge: Burger Theory’s new menu" CityMag. Retrieved 20 January 2018.

In 2019, Burger Theory closed two stores, with one remaining.Lam, Yvonne C. (13 June 2019). "Adelaide’s Burger Theory is closing its Union Street store", Gourmet Traveller, retrieved 12 November 2019. The final store was later rebranded under Flinders University's The Tavern student bar.

Burger Theory

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