The following is a list of Axe (known as Lynx in some markets) products:
Deodorants Axe's list of yearly (or bi-yearly) body-spray variants is as follows. Limited edition, short-lived & Fine Fragrance/Premium Collection variants are listed in a following table below and others. Year Variant Name Description Notes End date1983Amber, or Ambre, or Sandal, or Magic Amber or Wild Spice or Epicee.Variant names are a description of the fragrance.One of the first three variants that Axe launched, first in France. Discontinued Unknown (test fragrant) 1983Musk, or Brave, or Moschus, or Wild Musk.Variant names are a description of the fragrance.One of the first three variants that Axe launched, first in France. Available in Germany. Present1983Spice or Agrest or Boise, or Blue Chypre or Fraiche.Variant names are a description of the fragrance.One of the first three variants that Axe launched, first in France.Unknown (test fragrant)1985Amber, Musk (Moschus in Germany), SpiceVariant names are a description of the fragrance.In this year, these three variants were used to launch the brand in the UK. Musk is still available in Argentina, Brazil, France, and Germany Possibly late 90s1987Oriental or Orient or Dark OrientalVariant name are a description of the fragrance.This was the first "new" variant that Axe launched and started a strategy of a yearly (or bi-yearly new variants.). Discontinued Possibly late 90s1989MarineThe name is a description of the fragrance.As of 2013, still available in the Netherlands, Austria, France, Belgium, Spain, Argentina, Bolivia, Brazil, and CENTCOM AAFES stores that stock from Europe. Possibly late 90s or early 2000s but still available in some countries.1990Java a Variant named after the island in Indonesia.Discontinued. A re-release retro limited edition was launched in 2021 in the UK. Possibly 2002. (Re-release no longer available in UK)1991Alaska Variant named after the state in the United States. Known as Tempest in South America.Discontinued - still available however in Germany. Possibly 20021992Nevada Variant named after the state in the United States.Discontinued Possibly 20021993Tempest Discontinued Possibly late 90s1994Mirage DiscontinuedPossibly late 90s1995Africa or African Amber or Native Variants named after the continent.The most popular Axe variant, marketed as Kilo in North America and Native in Brazil. Got a 25th Anniversary pack in the UK & Ireland, in 2020. A G.O.A.T pack in 2023, in UK, Ireland & Australia. Recently, a limited edition FIFA World Cup pack was released in 2026, in UK & Ireland.Present1996Inca or Aztec A warm spicy fragrance named after the Inca civilization.Discontinued 20021997Atlantis or Energy Still available in some countries 20041998ApolloDiscontinued but relaunched in UK & other countries in 2013 2004; Present1998Eclypse Variant released only in South America.Discontinued 20041999VoodooLimited edition variant released in the UK to cover the "Voodoo Eclipse" Dance Event marking the solar eclipse in 1999.Discontinued (Australia as of 2024/2025)1999HypnoticAdvertisements for the variant asked viewers if they believe in hypnosis, implying that to be its effect on women.20082000PhoenixLimited edition variant released to cover the "Phoenix Legends" Dance Event in Ibiza, Spain in 2000.Present2000Adrenalin or Accelerate or OrionNot available as a shower gel.Still available in some countries.Present2001GravityThe advertising featured a man falling to Earth.Present2002DimensionAlso called Enygmata in some countries.Present2002Apollo, Kilo, Phoenix, Tsunami or Maniac, VoodooAxe launched in U.S.This is the line up that Axe launched within U.S.n/a2003PulseA European variant suggests that it gives geeks added confidence so they can pull off crazy dance moves to impress girls and be irresistible.Used the "Make Luv" dance track which reached number 1 in UK. Still available in India.20082003Essence or FusionA US variantUsed TV advertising that showed two sides to a man's relationship with women, also called Fusion in some countries.Discontinued as of 2025, but still available in Canada.2003ConvictionJoin the world of conviction. Join the world of conquest. Because if you have conviction, no woman can say no. No woman who can turn her face. Because women like men safe. Unite to this world.Used TV advertising that showed many men who are successful with women. At the end of the advertising there are thousands of men holding Axe Conviction and singing in a choir by a statue of a man also holding Axe Conviction.Present2004DenimReleased In India as shaving cream, deodorant and aftershave.20082004TouchA red blood color.The TV advert features women getting more and more turned onAxe Touch 20082005UnlimitedA light blue color.Advertising for the fragrance mimics the Chinese kung fu film Crouching Tiger, Hidden Dragon.20072006Click or ClixAlso called Score in some countries.This variant is promoted as making men so attractive to women that they will need a clicker to keep score of the number of women who check them out. A commercial for Clix features Nick Lachey (Ben Affleck in the British version), where he is "out-scored" by a hotel worker wearing the product. Axe gave away free clickers to promote the variant.Unknown2006/2007ViceAdvertising implies that it will turn "nice girls naughty" thanks to forbidden fruit in the fragrance. The Latin phrase virgo in flagrante delicto is printed in mirrored text on the spray, body wash, and deodorant stick.Uses a Morgan Freeman lookalike in the advertising that mimics the style of a crime film. Limited edition repackaging was available in some parts of Latin America, mainly used as promotion for City Hunters.20102007Dark TemptationA chocolate-smelling fragrance; advertising implies that because women like chocolate, they will find men who smell of chocolate irresistible.Advertising features a man who turns into chocolate when he sprays himself with Axe. He then goes on to be eaten by a series of women. In some countries, it got a limited edition FIFA World Cup variant in 2026.Present2009InstinctThe scent includes cardamom, amber, and atlas cedar to produce a spicy scent of leather.The advertising campaign features a caveman who sprays the fragrance on himself and becomes irresistible to women. The tag line is "No one can resist a man in leather."Discontinued2009Wild SpiceSpice fragrance.Not available as a shower gel yet.Present2010Twist (TWIƧT) or ShiftHas a citrus scent.Spelled with a backwards S.Discontinued,2010Music Star (Music in United States)Has 'rock and roll' style fragrances.Black, white and red can with guitar motif. Also the logo is changed for this fragrance only.Discontinued2010Rise or Rise UpYellow can with blue splats and gray streaks.Advertised as a scent to wake up the consumer and keep them alert.Discontinued2010Cool MetalBlue and silver metallic can.Advertised as a product to cool the consumer down.Discontinued2011Provoke or Excite or ProvocationDark can with violet tribal tattoo pattern.Initially released in the Dark Temptation gift set, but now as a lone product. Crisp Coconut & Black Pepper fragrance.Present2012Attract or AnarchyAttract for him deodorant in a dark can with blue spray top.Advertised as capable of attracting women and causing chaos in the process. Present2012YoungBlack can with turquoise detailsDesigned with the younger ladies in mind... but not too young!Discontinued but still available in some countries.2012MatureBlack can with red detailsAn irrestible smell that can even attract the most experienced women. Infinite female attention.Discontinued2012Axe Anarchy for HerWhite can with pink detailsThis is the first product for woman of the Company.Present2013ApolloDark can with turquoise spray top and lightning bolt logo. This relaunched version has a fresher fragrance compared to the original.Discontinued in UK but still available in some countries.2013Deep SpaceSimilar can to "Apollo".Possible variant or Limited Edition of "Apollo". 20152013Black ChillBlack and silver can.Body spray has never been advertised. Present2013PeaceDark can with "peace" signMake love, not warDiscontinued2013HarmonyTeal colored can with a peace sign Launched alongside "Peace". Discontinued.2014Gold TemptationGold can with similar design as "Dark Temptation" A compliment to "Dark Temptation". Discontinued but still available in some countries.2015BlackMinimalistic designed can with very dark Axe logoSubtle and finetuned smell: "less is more". Marketed with the Blackstage concerts.there is also a «night version».Present2016YouMinimalistic designed can with "You" underlined.Special "Movember" edition in black and blue can in Australia and New Zealand.Discontinued as of 2023.2017AustraliaGreen, Black, Gold can with stylised Australia logo.Variants named after the country. Only available in Australia and New Zealand. Present2019Ice ChillBlack and blue can designCools down your skin by 11° when sprayed into skinPresent2019XboxBlack and green can design with Xbox logoLynx partned with Xbox. Available only in Australia and New Zealand. Also available in antiperspirant spray and body wash.Discontinued in 2020.2020Leather & CookiesBlack can with leather and cookies fragranceDiscontinued in UK but still available in some countries.2021"Recharge/Phoenix"Deodorant can has a background pattern all over it. Arctic Mint & Cool Spices scent. Also known as Phoenix in Russia.Discontinued as of 2024, in UK & Ireland.2022Epic Fresh/InfiniteBlack and green can with grapefruit and pineapple fragrancePresent2024Jungle FreshBlack and green can with palm leaves and amber fragrancePresent2025Sunset FreshBlack and orange can with an island on it. Mango & Mandarin scent.Present2026Number 10Marine essence, Citrus & Watermelon scent, though the shower gel has a different scent.Released in some countries with a limited edition FIFA World Cup pack.Present
Limited Edition variants Axe also occasionally launches limited edition variants that may be on sale for a few months or over a year.