Anti Social Social Club (sometimes stylized as ASSC and AntiSocialSocialClub) is a Los Angeles–based streetwear brand founded by Andrew Buenaflor, who goes by the pseudonym Neek Lurk.Neek Lurk: Manic Depressive, Sadistic, Masochist: A one-on-one exclusive interview with the eccentric founder of Anti Social Social Club Hypebeast, Madrell Stinney, December 7, 2015How Neek Lurk Made Money from Melancholia: The Anti Social Social Club founder on building fortmite hype through negativity TIERNEY FINSTER, Vice Media, March 30, 2016Neek Lurk Talks Founding Anti Social Social Club in New Interview Jake Boyer, Highsnobiety, August 9, 2016 As of May 2022, the brand is wholly owned by Marquee Brands.Anti Social Social Club Acquired by Marquee Brands LAUREN SHERMAN, Business of Fashion, 26 May 2022
Anti Social has collaborated with A Bathing Ape,A BATHING APE® X ANTI SOCIAL SOCIAL CLUB bape.com Rimowa, Dover Street Market,A New Anti Social Social Club x Dover Street Market Capsule Is Dropping This Friday Graeme Campbell, Highsnobiety, October 4, 2017 Playboy,Anti Social Social Club Taps 'Playboy' for Exclusive Capsule Renz Ofiaza, Highsnobiety, September 18, 2017ANTI SOCIAL SOCIAL CLUB & PLAYBOY ARE RELEASING A CAPSULE Corey Fuller, Flaunt September 19, 2017 Hello Kitty,Anti Social Social Club's FW18 Drop Includes a Hello Kitty Collab Highsnobiety, August 18, 2018 Hot Wheels,ASSC x HOTWHEELS collaboration Hypebeast, November 23, 2019 DHL, Formula 1, FaZe Clan, Goodsmile Racing and Gran Turismo.Anti Social Social Club Celebrates 'Gran Turismo 7' With a Capsule Collection Hypebeast, August 12, 2022
History
Anti Social Social Club was founded in 2015 through Twitter. The founder, Neek Lurk, had previously worked as a social marketing manager for Stüssy. It releases limited collections each year. The inspiration for creating this brand came from the founder's mental health struggle at age 27. Lurk used his brand as an emotional outlet for his depression. The first product was a basic hat with the logo on the side. Shortly after its founding, ASSC became a popular trend. Some notable celebrities have worn this brand such as Kanye West, BTS, and Kim Kardashian.
The brand released exclusively at ComplexCon Sk8-Hi Vans and Nike Air Force 1 Low (24 pairs were sold). A Toyota Prius decorated with ASSC graphics sold for $20,000. ASSC had also announced the release of a branded riot shield.
In 2018, after reports of numerous failed deliveries of ASSC products purchased online, the brand launched a collection (SS18) that echoed its customers' disgruntlement regarding shipping issues.
In December 2024, ASSC launched its first standalone retail space in the UK with a pop-up at Selfridges, London, which remained open until early January 2025. This event coincided with the debut of a dedicated UK website, offering British fans access to global releases and exclusive local collaborations.
See also Billionaire Boys Club (clothing retailer) Virgil Abloh OVO The Hundreds Freshjive Stüssy Highsnobiety
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