Common Goal is a pledge-based charitable movement by streetfootballworld for the football industry, which was launched with the public support of Spanish footballer Juan Mata.

The movement encourages professional football players and coaches to pledge at least one percent of their salaries to a collective fund that supports football charities around the world. According to founder Jürgen Griesbeck, the movement was created to build a sustainable and lasting connection between the football industry and social change.

The movement was launched on 4 August 2017, with Mata announcing his intention to make the pledge via an article in The Players' Tribune. He then urged his fellow footballers to join him, claiming that Common Goal is the most effective and sustainable way that football can deliver long-term social impact on a global scale.

History

On 29 November 2017, UEFA president Aleksander Čeferin became the first football leader to join Common Goal. Čeferin stated he believed that football has the power to change the world and he was inspired by Juan Mata to join this movement. He also called on his fellow football players, coaches, clubs and leagues to show if they care about social responsibility.

On 18 January 2018, Asian Football Confederation executive committee member Moya Dodd joined Common Goal to take on a role as the management committee of the movement, working to allocate money to various football programs across the globe.

On 21 May 2018, FC Nordsjælland became the first football club to join Common Goal. The club's CEO, Søren Kristensen, said that the club would like to make a difference to others through football, whether it be regarding gender equality or developing young people and football players. Additionally, the entire ten-member management, club chairman and backroom staff pledged one percent of their salary, and all player and administrative staff contracts include the same pledge with the option to opt-out.

On 30 August 2018, Banco Santander became the first sponsor of the UEFA Champions League to support Common Goal and to work together over the following three years to use football to support financial inclusion.

On 5 October 2018, it was announced that, as part of a partnership with EA Sports, FIFA 19 would feature Common Goal as part of "The Journey", a game mode in which players take control of fictional character Alex Hunter, affording players the chance for Hunter to join the movement during the character's rise through the professional game. EA Sports also donated $200,000 in support of the movement and its capacity to drive progress towards achieving the UN Global Goals with the aid of football.

On 17 January 2019, the Manchester United Supporters' Trust (MUST) became the first supporters' trust in the world to make the pledge to Common Goal, announcing that MUST members will donate 1% of their membership fees to the charity and helping to promote Common Goal to the wider global Manchester United supporter base, and through other fan organisations.

In May 2019, Australian women's players Aivi Luik and Alex Chidiac became the 99th and 100th players to join Common Goal, equaling the ratio of men and women.

On 23 September 2019, Jürgen Klopp became the first Premier League coach to join Common Goal. He made the announcement during his speech as he collected the Men's Coach of the Year prize at the Best FIFA Football Awards in Milan, Italy.

Notable players and managers

Name Nationality Joined On SourceJuan Mata4 August 2017Mats Hummels17 August 2017Megan Rapinoe14 September 2017Alex MorganGiorgio Chiellini29 September 2017Serge Gnabry5 October 2017Dennis Aogo9 October 2017Alex Brosque13 October 2017Julian NagelsmannJacek NiblieckyHasan Ali Kaldırım19 October 2017Charlie Daniels20 October 2017Alfie MawsonOlga García23 October 2017Verónica BoquetePauline BremerHeather O'ReillyJean SsenindeNicole Regnier Shinji Kagawa26 October 2017Duncan Watmore9 November 2017Chris Wondolowski12 November 2017Alexander Esswein15 November 2017Daniel Didavi22 November 2017Bruno Saltor23 November 2017Ana Cate24 November 2017Bokang Mothoana25 November 2017Giuliano Modica26 November 2017Borja Lasso27 November 2017Alberto PradaRúnar Alex Rúnarsson28 November 2017David AccamAleksander Čeferin29 November 2017Tessel Middag5 December 2017Kasper Schmeichel7 December 2017Irene Paredes26 December 2017Moya Dodd18 January 2018Sofie Junge Pedersen15 March 2018Kasper HjulmandWilliam Troost-Ekong26 March 2018Ainhoa Tirapu12 April 2018David LombánCristian PortillaSiobhan Chamberlain1 July 2018Isaac Christie-DaviesMads Valentin Pedersen13 July 2018Frederik Schram1 August 2018José Pedrosa Galán26 August 2018Jens Bauer5 September 2018Haley CarterHernán PérezJane Ross26 September 2018Michael Bittner28 September 2018Eric Cantona12 October 2018Liv Cooke16 October 2018Luis Manuel Seijas7 November 2018Tim Parker13 November 2018Tabea Kemme15 November 2018Casey Stoney22 November 2018Mayara Bordin29 November 2018Dominika Čonč30 November 2018Leila Ouahabi1 December 2018Claudia Zornoza2 December 2018Tatiana Pinto3 December 2018Nataša Andonova4 December 2018Méline Gérard5 December 2018Brenda Pérez7 December 2018Martina Piemonte9 December 2018Esther González10 December 2018Nayeli Rangel12 December 2018Leon Balogun18 December 2018Johnathan McKinstry20 December 2018Olav Øby24 January 2019Denis Jercic29 January 2019Vinksy1 February 2019Godsway Donyoh20 February 2019Marco Micaletto22 February 2019Erin McLeod27 February 2019Ildefons Lima7 March 2019Flemming Pedersen26 March 2019Gideon Mensah28 March 2019Maxwell WoledziElla Masar8 April 2019Gorka Etxeberria6 May 2019Jakub Fulnek10 May 2019Christie Murray15 May 2019Sophie HowardVictor Nelsson18 May 2019Adriana Leon21 May 2019Christine SinclairDesiree ScottJanine BeckieJenna HellstromJordyn HuitemaKadeisha BuchananLindsay AgnewQuinnRobyn GayleSabrina D'AngeloShannon WoellerShelina ZadorskyStephanie LabbéAivi Luik30 May 2019Alex ChidiacOnome Ebi6 June 2019Mary Mwakapila27 June 2019Barbra BandaAlfonso de la Cruz3 July 2019Johanna Omolo19 July 2019Diego Bardanca26 July 2019Robbie CrawfordPernille Harder7 August 2019Magdalena ErikssonJulia Simic2 September 2019Isabella Echeverri5 September 2019Natalia GaitánMaría Pry9 September 2019Sonia BermúdezPaloma Fernández Rodríguez Damaris EgurrolaJürgen Klopp23 September 2019Lenie Onzia27 September 2019Johnny McKinstry2 October 2019Maximiliane Rall18 October 2019Arianna Criscione29 October 2019Umut Nayir31 October 2019Bendik Rise1 November 2019Simon JakobsenEniola Aluko5 November 2019Kathrine Larsen7 November 2019Juan Carlos Amorós14 November 2019Hannah GodfreySiri WormBianca Rech15 November 2019Sabrina Buljubašić19 November 2019Bianca Sierra22 November 2019Stephany MayorChris Butcher 12 December 2019Aida Gaistenova18 December 2019Umut Nayir19 December 2019Alice McKeegan20 December 2019Jérémy Guillemenot15 January 2020Xaver Schlager 24 April 2020Ryan Porteous21 October 2020Cyriel Dessers20 November 2020Lisa Evans4 November 2021Vivianne MiedemaMaya Le TissierMay 2022

Note

Businesses Name Nationality Joined On SourceWorld Football Summit15 September 2017The Fussball Project 27 October 2017Donosti Cup29 November 201711 Players10 December 2017Kampoos18 December 2017FC Nordsjælland21 May 2018MUSC Hongkong11 July 2018EFF Rosalía31 October 2018WARUBI Sports27 December 2018Manchester United Supporters' Trust17 January 2019Pinatar Arena20 March 2019A.D. Calasanz Pozuelo5 November 2019Oakland Roots SC30 June 2020Aficiones Unidas Butcher KennedyColonial Soccer ClubGoal ClickThe Goal HangerMixed Bag UnitedNew Entertainment OrderProsper EraRed Box ProductionsSAM SportsSpielerratUniversity Soccer

External links Official website

References