Nadao Bangkok Co., Ltd. () was a Thai media company in operation from 2009 to 2022. It did business in artist management and television and music production. The company was headed by Songyos Sugmakanan, its largest shareholder and CEO, and was a partially owned subsidiary of the film studio GDH 559 (itself a subsidiary of entertainment conglomerate GMM Grammy).
The company was established under GDH's predecessor GTH, and initially focused only on talent management for GTH's actors. It branched into television production with the 2013 hit TV series Hormones, and since then produced television and streaming drama series including Project S, In Family We Trust, My Ambulance and I Told Sunset About You. A music production arm, Nadao Music, was launched in 2019 as a creative venue for artists under the company's umbrella, who numbered 39 in 2020, mostly young actors catering to Nadao and GDH's target audience group of 15–30-year-olds. However, Nadao ended its artist management as well as series and music production operations in 2022, citing its artists' growth and diverging priorities among its staff. The company was renamed Tada Entertainment and relaunched as a new venture focusing on managing idol groups in the music industry.
History Nadao Bangkok Co., Ltd. was registered on September 9, 2009. The company was founded as a partially owned subsidiary of film studio GMM Tai Hub (GTH) to manage its growing roster of actors and help develop their talents. It was headed by Songyos Sugmakanan, who had directed several films with GTH.
During its first few years, the company focused on casting and artist management, but struggled to generate revenue. In 2012, Songyos conceived the teen drama television series Hormones to create acting opportunities for the company's teenage actors. The series, released in 2013, became widely popular, prompting the company to produce two subsequent seasons. Hormones success became a turning point for Nadao, giving it a renewed focus on content production for television as well as the streaming service Line TV, for whose 2015 launch Nadao produced the miniseries Stay.
As GTH was dissolved at the end of 2015 due to internal disagreements, its holdings in Nadao Bangkok were transferred to its successor GDH 559. Nadao further expanded as it partnered with concert organizer 4nologue to launch the boy group Nine by Nine in 2018, releasing its first mainstream prime-time series In Family We Trust as part of the project. By 2020, when it released I Told Sunset About You, its staff had grown to fifty, up from eight during the creation of Hormones. It had 39 actors signed under its label at the beginning of that year. Most were young actors, catering to Nadao and GDH's target audience group of 15–30-year-olds.
The company launched an in-house record label, Nadao Music, as a business unit in 2019. Aimed at opening up opportunities in music to its artists, its first release, "Rak Tid Siren" (, "My Ambulance"), the soundtrack to its 2019 series My Ambulance, became one of the most popular songs of the year. Singer Supol Phuasirirak was brought on as the unit's director and main producer. The company also launched a talent development unit, titled Nadao Academy, to recruit new members, in 2020.
In 2022, the company ended its artist management as well as series and music production operations, effective June 1, citing its artists' growth and diverging priorities among its staff. GDH CEO Jina Osothsilp explained in an interview that the decision was made over the preceding two years, as Songyos felt he had run out of passion to continue with the current operation, and many opportunities were now available to its artists, the world having changed so that it was now much easier to self-manage as individuals compared to before.
The company registration for Nadao Bangkok had its name changed to Tada Entertainment Co., Ltd. on September 29, 2022. The business's relaunch as Tada Entertainment was announced by Songyos in February 2023. It is now focused on idol artist management, with subsidiary labels Ily Lab and Sonray Music covering female and male idol groups, respectively.
Operations Nadao Bangkok has an authorized capital of 2 million baht (US$60,000 in 2009), and is headquartered at 92/14 Soi Sukhumvit 31, Khlong Tan Nuea Subdistrict, Watthana District, Bangkok. Songyos is the company's largest shareholder and serves as its CEO.
Before it ceased activity in 2022, Nadao Bangkok was 32% owned by Songyos, 30% by GDH, 10% by Hub Ho Hin Bangkok (GDH's minority owner), and 28% by others. Its board of directors included Boosaba Daorueng (CEO of GDH's majority owner GMM Grammy), GDH CEO Jina, Songyos, Rojjarek Luerojwong, and Jongjit Inthung (Nadao's senior artist manager). With the cessation of operations, GDH offloaded its stake in the company to Songyos at a price of 6,948,780 baht.
Nadao did business in three main areas: artist management, production, and music. From 2016 to 2019, it reported increasing revenues from 166 million baht ($5M) to 392 million ($12M) and profits from 17 million baht ($500,000) to 40 million ($1.2M), which dropped to 313 million ($10M) and 29 million ($900,000) in 2020, when the COVID-19 pandemic hit. Its artist management business generated 60–70 percent of its revenue, and the rest was from production. (The music unit had not become profitable as of October 2020.) However, its production business yielded higher profit margins of 20–30 percent, while artist management yielded 8–15 percent.
With Songyos and his team's background in film, Nadao regularly employed filmmaking techniques in its creative process rather than those typical of traditional television productions. This resulted in higher costs (production of Nadao series cost about 2.5 million baht per episode, compared to 1.4–1.5 million for most mainstream prime-time series) which limited the company's capacity, though Songyos insisted on maintaining quality as a distinctive feature of their output.
Former actors Senior
Pattarasaya Kreursuwansiri (Peak) Ratchu Surajaras (Vaan) Sunny Suwanmethanont (Sunny) Chantavit Dhanasevi (Ter) Suvikrom Amaranon (Per)
First Gen
Pachara Chirathivat (Peach) Ungsumalynn Sirapatsakmetha (Pattie) Chutavuth Pattarakampol (March) Sutatta Udomsilp (PunPun) Supassara Thanachat (Kao) Sirachuch Chienthaworn (Michael) Sananthachat Thanapatpisal (Fon) Awat Ratanapintha (Ud) Gunn Junhavat (Gunn) Napat Chokejindachai (Top) Thanapob Leeratanakachorn (Tor) Kemisara Paladesh (Belle) Oabnithi Wiwattanawarang (Oab) Sedthawut Anusit (Tou) Tonhon Tantivejakul (Ton)
Next Gen
Chanon Santinatornkul (Non) Teeradon Supapunpinyo (James) Nutchapan Paramacharenroj (Pepo) Teetatch Ratanasritai (Kaopun) Saruda Kiatwarawut (Babymild) Pavadee Komchokpaisan (Cook) Atitaya Craig (Claudine) Nichaphat Chatchaipholrat (Pearwah) Chayanit Chansangavej (Pat) Krissanapoom Pibulsonggram (JJ) Kanyawee Songmuang (Thanaerng) Thiti Mahayotaruk (Bank) Wongravee Nateetorn (Sky) Narikun Ketprapakorn (Frung) Sarit Trilertvichien (Pea) Kanish Vichienvanitchakul (Omp) Narupornkamol Chaisang (Praew) Dan Pruekpayoong (JJ) Jirayus Khaobaimai (Rolex)
New Gen
Jesadawat Suwanvanichakij (Jade) Chonlathorn Kongyingyong (Captain) Paris Intarakomalyasut (Ice) Ponlawit Ketprapakorn (Pond) Putthipong Assaratanakul (Billkin) Krit Amnuaydechkorn (PP) Panachai Sriariyarungruang (Junior) Kandis Wanaroon (Mai-Ake) Ingkarat Damrongsakkul (Ryu) Sawanya Paisarnpayak (Nana) Pongpol Panyamit (Khunpol)
Works Television series Year Title Cast Director(s) Original broadcast date Original network Production company 2013 Hormones: The Series Songyos Sugmakanan May 18 – August 17, 2013 One31 GTH 2014 Hormones: The Series Season 2 Kriangkrai Vachiratamporn July 12 – October 18, 2014 2015 Stay: Saga...Love Always Songyos Sugmakanan February 21 – March 14, 2015 Line TV GTH Hormones 3: The Final Season Kriangkrai Vachiratamporn September 19 – December 19, 2015 2016 Yoo Tee Rao Songyos Sugmakanan March 26 – April 30, 2016 Line TV Thai Yamaha Motors I Hate You, I Love You Songyos Sugmakanan September 24, 2016 – January 14, 2017 Line Thailand 2017 Project S: Spike! Pitchaya Jarusboonpracha May 20, 2017 – January 27, 2018 GMM 25 Project S: Side by Side Naruebet Kuno Project S: S.O.S Pat Boonnitipat Project S: Shoot! I Love You Tanida Hantaweewatana 2018 In Family We Trust Songyos Sugmakanan September 14 – November 10, 2018 One31 2019 Great Men Academy February 6 – March 27, 2019 Line TV LINE Thailand My Ambulance Naruebet Kuno September 6 – October 26, 2019 One31 The One Enterprise 2020 I Told Sunset About You Naruebet Kuno October 22 – November 19, 2020 Line TV Line Thailand 2021 Blackout Violette Wautier February 1 – March 3, 2021 AIS Play I Promised You the Moon Tossaphon Riantong May 27 – June 24, 2021 Line TV Line Thailand
Film Year Title Cast Director(s) Release date Production company 2011 The Billionaire Pachara Chirathivat Songyos Sugmakanan October 20, 2011 GTH
Short films Year Title Cast Director(s) Production company 2011 Confident That More Than a Million Thais Hate Methawi Jarinporn Joonkiat Nawapol Thamrongrattanarit Mind Artworks 2016 Sanctuary BamBam Thanapob Leeratanakajorn Thiti Mahayotaruk Teeradon Supapunpinyo Park Jin-young Mark Tuan Songyos Sugmakanan 4NOLOGUE
Nadao Music Year Title Artist(s) Release date 2019 Rak Tit Siren (My Ambulance) Ice Paris & PEARWAH August 14, 2019 Love Message Sunny Suwanmethanont & Sky Wongravee September 8, 2019 Tok Lum Rak (Heartbeat) Mai Davika October 2, 2019 Mai Penrai Rok (It's O.K.) Thanaerng Kanyawee October 5, 2019 You Are My Everything Billkin October 12, 2019 Rak Tit Siren (My Ambulance) (Midnight Version) Ice Paris October 18, 2019 2020 Didi (UNEXPECTED) JAYLERR & Ice Paris February 7, 2020https://nineentertain.mcot.net/view/5e3e5c99e3f8e40af9418b9b Hom Thoe (Scent of Love) Ice Paris feat. Jarinporn Joonkiat March 5, 2020 Kot Nai Chai (Hug in the Heart) Billkin feat. JAYLERR April 23, 2020 Loh-maa Mai Chai Bplaa (A Dolphin isn't a Fish) NaNa July 15, 2020 คุยไปก่อน (Take Your Time) CAPTAIN August 13, 2020 Very Very Sorry JAYLERR September 9, 2020 กีดกัน (Skyline) - I Told Sunset About You OST Billkin September 30, 2020 เจอกันก็พัง ห่างกันก็ร้าย PEARWAH October 27, 2020 แปลไม่ออก (Can't Translate) - I Told Sunset About You OST Billkin October 29, 2020 หรูเหอ 如何 (Skyline) - I Told Sunset About You OST PP November 5, 2020 ระเบียง (Balcony) JAYLERR November 10, 2020 โคตรพิเศษ (Freaking Special) - I Told Sunset About You OST Billkin November 19, 2020 โคตรพิเศษ (Freaking Special) - I Told Sunset About You OST PP November 19, 2020 ใจมันรู้สึก (NUDE) JAYLERR X Ice Paris December 9, 2020 2021 มันดีเลย (It's So Good) เป๊ก ผลิตโชค X PEARWAH X Billkin X PP January 16, 2021 นาทีนี้ (Let's Love) Ice Paris March 11, 2021 รู้งี้เป็นแฟนกันตั้งนานแล้ว (Safe Zone) Billkin X PP April 29, 2021 อยากเริ่มต้นใหม่กับคนเดิม JAYLERR X Ice Paris May 25, 2021 ห่มผ้า (Hold Me Tight) - I Told Sunset About You Part 2 OST PP May 28, 2021 ร (W8) JAYLERR X Ice Paris June 1, 2021 คนไกล June 8, 2021 หลอกกันทั้งนั้น (Fake News) - I Told Sunset About You Part 2 OST PP June 15, 2021 ฝืน JAYLERR X Ice Paris June 15, 2021 หลอกกันทั้งนั้น (Fake News) - I Told Sunset About You Part 2 OST Billkin June 18, 2021 ทะเลสีดำ (Black Sea) - I Told Sunset About You Part 2 OST Billkin X PP June 20, 2021 ไม่ปล่อยมือ (Coming of Age) - I Told Sunset About You Part 2 OST June 25, 2021 เมื่อวานก็นานไป (Feels Like a Year) JAYLERR X Ice Paris July 15, 2021 It's Okay Not To Be Alright PP August 13, 2021 I ไม่ O (IXO) Billkin September 9, 2021 เก็บไว้ตลอดไป (Once & Forever) October 7, 2021 รอยยิ้มไกลไกล (Smile In The Sky) Ice Paris November 11, 2021 2022 I'll Do It How You Like It PP February 3, 2022 แลกเลยปะ (Hoo Whee Hoo) Billkin x PP x 4EVE April 21, 2022 พิเศษจะตาย (One Of A Kind) Ice Paris May 5, 2022 ร้อยเปอร์เซ็นต์ (100%) TAEW x PP May 27, 2022