The Primetime Emmy Award for Outstanding Emerging Media Program is presented to integrated interactive experiences for linear television programming. According to Emmy rules, this includes "excellence in the combined, overall interactive media execution for an existing program or series, containing programming and features that extend the program experience beyond passive viewing, often across multiple platforms." Examples include behind-the-scenes content, commentary, story and character extensions, and social audience interaction or input that drives the program forward.
In 2017, Primetime Emmy Award categories were renamed and reclassified. Outstanding Original Interactive Program honors work not related to an existing television program or series. Outstanding Creative Achievement in Interactive Media within a Scripted Program and Outstanding Creative Achievement in Interactive Media within a Unscripted Program recognize interactive experiences for both scripted TV and documentary, nonfiction, reality and reality-competition programs. Outstanding Innovation in Interactive Programming encourages pioneering interactive experiences, based on "exceptional distinctiveness, inventiveness, and relevance of the submitted work in expanding and redefining the conventions of interactive media experiences."
Listed below are winners and nominees for all interactive media categories. Outstanding Creative Achievement in Interactive Media awards were bestowed for multiplatform storytelling, social TV experience, and user experience/visual design.
Winners and nominations
2000s Year Program Nominees Network 2002(54th) Outstanding Achievement in Interactive Television Programming Band of Brothers — HBO 2003(55th) Outstanding Achievement in Interactive Television Programming iO Interactive Optimum Digital Cable Service from Cablevision Pat Falese, Ed McLaughlin, Brian Sweeney, Kristin Dolan Cablevision NASCAR In-Car on In Demand Jeffrey Pollack, Paul Brooks, Robert Jacobson, Stacie Gray In Demand 2004(56th) Outstanding Achievement in Interactive Television Programming Celebrity Mole: Yucatan Rick Mandler, Jason R. Grant, Richard Cardran, David Jensen, Michael Petrusis ABC DirecTV NFL Sunday Ticket: Enhanced Service Suzanne Dunn, Seth Shapiro, Tyler Slocum, Tim Traynor DirecTV Showtime Interactive David Preisman, OpenTV Showtime 2005(57th) Outstanding Achievement for Program Specific Enhanced or Interactive Television 2005 TV Land Awards All Access Pass TV Land Online, Zetools TV Land 2006(58th) Outstanding Achievement in Enhanced or Interactive Television — Television TiVo Service 2005-2006 Jim Barton, Margret Schmidt, Jim Denney, Tom Rogers TiVo Outstanding Achievement in Enhanced or Interactive Television — New Delivery Platforms ABC.com Full Episode Streaming Player Albert Cheng, Bruce Gersh, Alexis Rapo ABC.com 2007(59th) Outstanding Achievement in Enhanced or Interactive Television — Television The Fallen: The Oculuar Effect Alternate Reality Game Matt Wolf (Double 20 Productions), Xenophile Media, ABC Family ABCFamily.com Outstanding Achievement in Enhanced or Interactive Television — New Delivery Platforms Current TV — Current TV 2008(60th) Outstanding Interactive Media Programming — Fiction Disney Channel Games: Digital Media Event — Disney Channel The Heroes Digital Experience — NBC.com 2009(61st) Outstanding Creative Achievement in Interactive Media — Fiction The Dharma Initiative ABC Entertainment Marketing, Hoodlum and Grass Skirt Productions DharmaWantsYou.com The Office Digital ExperienceNBC.comNBC.com The 30 Rock Digital Experience Outstanding Creative Achievement in Interactive Media — Nonfiction The Late Night with Jimmy Fallon Digital Experience NBC.com NBC.com Bravo Digital Media: Top Chef Bravo Digital Media Bravotv.com The Saturday Night Live Digital Experience NBC.com NBC.com
2010s