Natella Vagifivna Krapivina (; ; née Aliyeva; ; born 7 April 1982) is a Ukrainian producer and director who is best known for working extensively with Ukrainian singer LOBODA. Krapivina additionally produces the Ukrainian travel show Oryol i Reshka and works with the television channels Inter in Ukraine and Pyatnica! in Russia.
Early life Krapivina was born in Ashgabat to an Azeri–Armenian family. Her father is Azerbaijani real estate developer Vagif Aliyev. Krapivina lived in Ashgabat until the age of eleven, later moving to Ukraine. In 2003, she graduated with a degree in international law from the Taras Shevchenko National University of Kyiv.
Career TeenSpirit Studio While at the institute, Krapivina created her own production studio, which she called "TeenSpirit". She later launched the travel show "Oryol i Reshka". Together with partners Helen Synelnykova and Yevgen Synelnykov, they created a novelty on the Russian-speaking segment of Ukrainian television. TeenSpirit studio is also engaged in the production of videos and TV programs, among which the most popular are "Vokrug M" with Lesia Nikituk and "Kitchen with Dmitry Shepelev".
LOBODA In 2010, Krapivina met Ukrainian singer-songwriter Svetlana Loboda, and has since become her record producer.
Krapivina on working with Loboda:
Gadar In partnership with Loboda and her sound producer Mikhail Koshevoy, Krapivina founded the music label BogArt, which released the first single by rapper Gadar, titled "Не плачь".
The collaboration between LOBODA and Gadar is seen as the beginning of a popularization of urban culture in Ukraine.
Projects TeenSpirit Studio TV shows and TV projects "Oryol i Reshka" ("inter", "Pyatnica!", "K1") "Oryol i Reshka. Shopping" ("Inter", "Pyatnica!", "K1") "Vokrug M (Lesia Zdesia – in Russia)" ("Inter", "Pyatnica!") "Family dog" ("Inter") "Kitchen with Dmitry Shepelev" ("Inter")
TeenSpirit Studio films 2016 – Oryol i Reshka. New year ("Pyatnica!")
Videography
2013 Svetlana Loboda – "Кохана"
2014 Svetlana Loboda – "Смотришь в небо" (feat. Emin) Nyusha – "Только" / "Don't You Wanna Stay"
2015 Svetlana Loboda – "Не нужна", "Пора домой", "Облиш"
2016 Svetlana Loboda – "К чёрту любовь", "Твои глаза" Gadar – "Не плачь"
2017
Awards and nominations Television projects Year Award Category Name The result 2014 TEFI Entertainment program "lifestyle" "Орел и решка. На краю света" 2015 Teletriumph Infotainment program "Орел и решка" 2016 TEFI Entertainment program "lifestyle" "Орел и решка. Кругосветка" 2016 Teletriumph Infotainment program "Орел и решка"
Videos Year Award Category, work The result 2015 Yuna Best music video ("Смотришь в небо" feat. EMIN) 2015 M1 Music Awards Clip of the year ("Пора домой") 2016 Yuna Best music video ("Пора домой") 2016 RU.TV Awards-2016 Video on the road ("Пора домой") 2016 M1 Music AwardsClip of the year ("К чёрту любовь") 2017 YunaBest music video ("К чёрту любовь")Expected
References