Newspapers made endorsements of candidates in the 1904 United States presidential election. Incumbent President Theodore Roosevelt who took office after William McKinley was assassinated in 1901 was the Republican candidate, and Alton B. Parker the Democratic candidate. Harper's Weekly ran a cartoon in September 1904 called "Tom's Dream", a reference to DNC Chairman Thomas Taggart, and his hope that the major newspapers of the country would endorse Parker. His dream largely did not come true, as most newspapers endorsed Roosevelt in this election.

Newspaper 1904 EndorsementLargest Reported Circ. Endorsementdate State 1900 EndorsementNotesThe Appeal (newspaper)Theodore Roosevelt1904MinnesotaThe Daily BeeTheodore Roosevelt1904CaliforniaLos Angeles TimesTheodore Roosevelt1904CaliforniaWilliam McKinleyNew York HeraldSheppard, Si. The Partisan Press: A History of Media Bias in the United States, p. 213 (2008)("the Times, Herald, World, Evening Post, and Brooklyn Eagle, all backers of McKinley four years prior, switched to Parker") Alton B. Parker75,000+Rowell's 1903 directory, pp. 1101 (papers over 1,000 daily circulation) (would be better if 1904 directory is located)1904New YorkWilliam McKinleyNew York WorldAlton B. Parker75,000+1904New YorkWilliam McKinleyNew York Evening PostAlton B. Parker23,4871904New YorkWilliam McKinleyNew York Times(11 July 1904). Approval of Parker's Stand: The Antithesis of Roosevelt, but Quite His Equal in Moral Courage, The New York TimesAlton B. Parker75,000+1904New YorkWilliam McKinleyThe Sun (New York)Alton B. Parker: Pro and Con, Harper's, Retrieved 14 October 2016Theodore Roosevelt1904New YorkBrooklyn EagleAlton B. Parker20,000+1904New YorkWilliam McKinleyChicago TribuneChicago Tribune Endorses Obama, The Moderate Voice (2008)Theodore Roosevelt75,000+1904IllinoisWilliam McKinleyBaltimore Sun1904:Alton B. Parker, Baltimore SunAlton B. Parker20,000+1904MarylandWilliam Jennings BryanBaltimore Afro-American LedgerFarrar, Hayward. The Baltimore Afro-American, 1892-1950, p. 68 (1998)Theodore Roosevelt2,4581904MarylandProminent weekly black newspaperCanton Repository(11 Oct. 2016). A Paper Picks: Past Repository presidential endorsements followed an historical pattern, Canton RepositoryTheodore Roosevelt8,2301904OhioWilliam McKinleyThe Arizona Republican(7 Sept 2016). Arizona Republic presidential endorsements: 120 years, no Democrats, Arizona RepublicTheodore Roosevelt5,8201904Arizona TerritoryWilliam McKinleyDid not officially endorse Roosevelt, but wrote "glowingly" about him frequently.Puck (magazine)Alton B. Parker1904New YorkHumor magazine.

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