ITV Daytime is a British programming block on ITV, programmed by ITV plc. The block of programming begins at 6:00 am from Monday to Friday, and includes the ITV News programme Good Morning Britain.
Current programming (as of January 2026)
ProgrammesProgramme Since Monday to Friday Saturday SundayGood Morning Britain 2014 06:00–09:30 Lorraine 2010 09:30–10:00 This Morning 1988 10:00–12:30 Loose Women 1999 12:30–13:30 ITV Lunchtime News 1972 13:30–13:55 Varied times Varied timesDickinson's Real Deal 2006 14:00–15:00 This is Money 2026 15:00–16:00 Deal or No Deal 2023 16:00–17:00 Varied times Varied timesThe Chase 2009 17:00–18:00 Varied times Varied timesSaturday Morning with James Martin 2017 09:30–12:00 Love Your Weekend with Alan Titchmarsh 2020 06:25–08:20 09:25–11:25Jason Atherton Dubai Dishes 2023 11:35–12:35 11:50–12:50Ainsley's Good Mood Food 2021 12:35–13:05 12:50–13:20
References