iSwara (stylized as iSWARA, formerly I-Radio) is an Indonesian radio network headquartered in Jakarta. The network only plays Indonesian Hot AC & CHR.(I Radio 18th anniversary celebration)
Its headquarters are at Sarinah Tower Lt 8, Jl. MH. Thamrin 11 Central Jakarta.
History The MRA Group, at that time had owned Hard Rock FM, was expanding their radio network. In 2000, MRA created IRADIO and TRAXFM by acquisitions. IRADIO broadcast for the first time on 3 April 2000, while MTV On Sky was on test broadcast until 1 July 2000.
Programming Masih Pagi-Pagi Kirim Salam Masih Sore-Sore 10 Lagu Keren I-Radio (formerly Indonesia Keren Banget) due to Jakarta relay everyday 2pm-4pm WIB) Zona Cinta (weekend) Cutting Edge (Sunday) Newsbuzz (news)
Network IRADIO has 3 provincial stations, makes it the most nationwide MRA radio brand. 101.4 Trax FM Jakarta (PM2FGE) 105.1 Trax FM Bandung (PM3FXU) 88.7 Trax FM Yogyakarta (PM5FIY)
Slogan 100% Musik Indonesia (100% Indonesian Music) (2000–present) Cinta Musik Indonesia (Love Indonesian Music) (2010–present) Indonesia Keren Banget (Indonesia's Very Amazing) (2013–2016) Juaranya Musik Indonesia (The Champion in Indonesian Music) (2017–present)
References