The More You Know (TMYK) is an American programming block that is programmed by Hearst Media Production Group (formerly Litton Entertainment), and debuted on October 8, 2016, as a replacement for the animation block NBC Kids. It airs on weekend mornings on NBC and Telemundo, and is replayed Sunday mornings on sister network Cozi TV. The block's programs are also available through all of NBC's video on demand venues, including the network's site/app, Peacock, and cable/satellite services.
Based on NBCUniversal's series of public service campaigns of the same name and like its predecessor, the three-hour weekend morning block features live-action programming aimed at pre-teens and teens ages 10 to 18 that are designed to meet federally mandated educational programming guidelines.
It is Hearst's fourth E/I-centric programming block across the major American television networks, joining three other Hearst blocks: Weekend Adventure (ABC), Dream Team (CBS), and One Magnificent Morning (The CW).
As of January 6, 2018, a version of the block also airs on NBC's sister network Telemundo under the name MiTelemundo, with all of its programs dubbed in Spanish. Telemundo had previously aired a Spanish-language version of NBC Kids under the same title.
History On February 24, 2016, NBCUniversal announced that it would discontinue its existing weekend morning block NBC Kids, which was programmed by Sprout (now Universal Kids), in favor of The More You Know, a new, three-hour block produced by Litton Entertainment, that would feature live-action educational programming aimed at preteens, teenagers, and their parents. The block serves as a brand extension of The More You Know—a series of public service campaigns first launched by NBC in 1989.
NBC Kids aired for the final time on September 25, 2016, on NBC (December 31, 2017, on Telemundo). It was thought to be the last conclusive Saturday morning block across the major American commercial broadcast networks that primarily featured non-educational children's programming. Such content has gradually fallen out of favor because of the E/I rules, as well as shifts in viewing habits toward cable networks and online video on demand services for cartoons and other youth-oriented content. The More You Know premiered two weeks later on October 8, 2016 (October 1 children's programming was pre-empted for NBC network coverage of the 2016 Ryder Cup). Programs in the block often air at alternate times (including weekdays) due to pre-emptions from NBC Sports, including golf coverage.
On January 6, 2018, Telemundo relaunched its MiTelemundo block—which had also been programmed by Sprout—with a new schedule consisting of Spanish dubs of The More You Know's programming.
Programming
Current +ProgramPremiere dateReplacedReferences and NotesEarth Odyssey with Dylan DreyerJuly 28, 2018JourneyThe VoyagerWild ChildJanuary 2, 2021Mutual of Omaha's Wild Kingdom Protecting the WildOctober 7, 2023Wild ChildForever Young with Dr. Pablo PrichardOctober 4, 2025Harlem Globetrotters: Play it ForwardTails of ValorOriginally aired on CBS WKND
Former +ProgramPremiere dateEnd dateReplacedReplaced byReferencesThe Champion Within with Lauren ThompsonOctober 8, 2016August 22, 2020NBC Kids programmingOne TeamThe Voyager with Josh GarciaSeptember 30, 2023Earth OdysseyGiveMarch 31, 2018Health + Happiness with Mayo ClinicWilderness Vet with Dr. OakleyMay 26, 2018Journey with Dylan DreyerJuly 21, 2018Earth Odyssey Naturally, Danny SeoJune 1, 2019Health + Happiness with Mayo ClinicApril 7, 2018August 4, 2018GiveConsumer 101October 6, 2018September 26, 2021Vets Saving PetsSeptember 24, 2022Harlem Globetrotters: Play it ForwardMoved to ABC’s Weekend AdventureHarlem Globetrotters: Play it ForwardOctober 1, 2022September 27, 2025Vets Saving PetsOne TeamForever Young with Dr. Pablo PrichardTails of ValorA New LeafOctober 5, 2019September 26, 2021One Team: The Power of SportsAugust 29, 2020September 30, 2023The Champion Within
See also
Children's programming on NBC Children's programming on Telemundo
References