is a character franchise created in collaboration by Sanrio and Sega Sammy Holdings, illustrated by character designer Ai Setani (Kirimichan). It is the second Sanrio franchise that was handled by two companies, the first being Jewelpet. The franchise was officially launched in December 2015.
The series has received three anime adaptions by Studio Deen, titled Rilu Rilu Fairilu: Yōsei no Door, Rilu Rilu Fairilu: Mahō no Kagami, and Oshiete Mahō no Pendulum: Rilu Rilu Fairilu.
Plot In a magical world of Little Fairilu, there are small magical fairies representing flowers, insects, and other entities named Fairilu, who are all born from the Fairilu Seed. Each Fairilu is born with their own key, the Fairilu Key, that can open magical doors, casting magic spells. If the Fairilu finds the right door, they can finally grow into a full-fledged fairy. The doors also link to the human world. While meeting new friends, Fairilus must study and go to school to learn about the world in which they live.
The series focuses on a Flower Fairilu named Lip, and her friends in Little Fairlu. The series follows Lip's overall life in Little Fairilu while making new friends and learning from everything around her, growing up day after day. It also tells about the Fairilu friends' adventures in the human world, where they can meet their human partners who support their dreams and are willing to help each other fulfill them.
The third season focuses on a human girl called Arisu Hanazono, who discovers a magical pendulum and book one day, summoning Fairilus. Arisu initially had many worries, but by meeting the friendly Fairilus and traveling into their homeworld, Little Fairilu, she gets a chance to solve her problems and change herself.
Characters Flower Fairilu () is a pink tulip Fairilu who cries easily, but has a kind heart and does not give up. When Lip was about to be born from her Fairilu Seed, she could not open the Door of Birth, but was encouraged by Nozomu. Lip eventually was born into the world and always thinks of him. In season 3, she acts like Spica's younger sister. Lip is also in love with Drop, Nozomu's Fairilu form and not the same person from previous two seasons. Her Fairilu Magic is "Puru Puru Lip Puru.". (): As her name implies, Himawari is a sunflower Fairilu. She is an innocent and cheerful fairy who is good at dancing as well as being popular with everyone. Her pet is Shippo. Her Fairilu Magic is "Hima Hima Himawari.". () is a violet Fairilu. She is good at painting and likes beautiful things that bring a little happiness. She is extremely sensitive. Her dream is to be a fashion designer. Her Fairilu Magic is "Sumi Sumi Sumire.". () is a red rose Fairilu. She is hard-working, yet prideful and a little clumsy. Initially, Rose saw Lip as her rival and wanted to be alone, but with Lip's effort, she gradually gets along with other Fairilu. In season 3, she is good at hair styling and cosmetic blending. She is also in love with Juli (Yuuto's Fairilu form, but not the same person from season 1 & 2). Her Fairilu Magic is "Chiku Chiku Rose.". () is a carefree gentian Fairilu. She was born one year later than the other Fairilus of Lip's generation. Her Fairilu Seed was accidentally sent to the human world, as well as being picked up and kept by Karen. Before Rin was born, she constantly encouraged Karen who was in a hospital. Rin finally was born into the world with Karen's encouragement, and becomes friends with other Fairilu. In season 3, she likes making perfumes, hoping to create perfumes that can support other people's feelings. Her Fairilu Magic is "Suya Suya Rin Rin" ( is an olive Fairilu. He is kind and helpful, and is also quite smart and sensible, which might be why he is popular with Fairilu girls. He likes cheering on people and help them. He enjoys helping Fairilu Gole the most because he wants to do something for Little Fairilu and help Fairilu Gole to protect the world. His Fairilu Magic is "Oli Oli Olive.". () is a dandelion Fairilu. He is good at sports and likes to compete with Himawari in sports. He treats Himawari as a rival, but he also loves her. They sometimes fight each other, too. But later they apologize to each other. He wants to be a unicorn racing jockey in the future. His Fairilu Magic is "Dan Dan Dante.". and () are a pair of lily of the valley Fairilu twins. They are different writers, Suzu is drawing comics (manga comics) and Ran is writing stories. () is a lavender hydrangea Fairilu. She's a strong, laid-back and kind girl. She loves rainy days, and when she cries, tears come out like rain. She is good at making Japanese sweets. She and Amemi working together every year to color the hydrangea flowers that bloom in the Little Fairy when they are come in the rainy days. Her Fairilu Magic is "Aji Aji Ajisai.". () is a cherry blossom Fairilu. She is introverted and timid girl who has an old fashioned taste she usually say sentences in an old fashioned way. She is also Star's fan. Her Fairilu Magic is "Bloom Bloom Sakura.". () is a red spider lily Fairilu. He is usually a quite and studious Fairilu. He likes to spend time by himself and can be seen in the library. He also likes to conduct experiments. He likes to be in dark places. He also has a sense of dark magic and knows that Spider uses it. Higan becomes good friends with Olive and wishes to hang out with him more often. () is a baby's breath Fairilu. Kasumi is quiet and regarded as odd by some Fairilus, but his inner world is very gentle and rich in emotions.Kasumi also composed songs for Yumiri Hanasaki's live performance. He and Sumire have crushes on each other. () is a thistle Fairilu. Azami is a bit of a mischievous boy, but he greatly respects Rose. He calls her "boss" After being scolded by Rose. He aspires to be a chef, and his cooking skills and skill in serving dishes are outstanding. He is serious enough to ice his room for Rose and practice making ice sculptures. () is a pink dahlia Fairilu. She has a bright personality. She is wearing dark make-up, and she is getting furious when her face was posted on the Beniyako Newspaper without permission. Her Fairilu Magic is "Dali Dali Dahlia" () is a jasmine Fairilu. She has a dog named Popo. She is aiming to become a trimmer in the future. She seems to be in love with Mr. hopper at first sight. Her Fairilu Magic is "Jas Jas Jasmine.". () is a yellow gerbera Fairilu. She is a graduate of the Magical Fairy School and she is in big human with the wind. is a marguerite Fairilu. She appears only in Rilu Rilu Fairilu's Secret Encyclopedia.
Mermaid Fairilu
A mermaid Fairilu, with her name coming from the Akoya pearl. She aspires to be a model and loves yoga. She doesn't neglect her daily efforts to become beautiful. She participated in the fashion show of Human in the 1st episode of episode 43, and met Kaido there. However, she was disgusted by her failure and made a weak sound, but she was encouraged by Ruko and strengthened his desire to become a model. Her Fairilu Magic is "Ako Ako Akoya.".
A mermaid Fairilu, with her name coming from coral. She loves eating chips and snacks, causing her to get fat sometimes, but she can return to her normal self again quickly.
A mermaid Fairilu, with her name coming from seaweed. Wakame does not like her name and wants to be called "Elizabeth" (エリザベス) instead by everyone. Her pet is a jellyfish.
A merman Fairilu, with his name coming from fish. He loves girls and is always flirting with girls. However, it seems that when he falls in love, he becomes single-minded. His greeting is "Cheers!" He adores Akoya's partner Ruko, calling her "Big Sister Ruko."
A merman Fairilu. As his name suggests, he has black hair with gold mesh. He greets with unusual words like "ciao" and calls girls "senorita". He's usually a joker and sometimes lies, but deep down he's an honest boy who cares about his friends. He calls Ruko, who is the same as Fish, "Big Sister Ruko."
A mermaid Fairilu. She is a fashion leader who is always on the cutting edge of fashion with her flashy clothes. She wears her favorite hat (a conch shell hat). In episode 26 of season 1, on the way to Sea Candle Castle, when her hat gets caught in the Labyrinth Seaweed, she says, "If I take this hat off, I won't be myself," and "I can't neglect fashion no matter what." That's how particular she is about style. If asked which is more important, life or fashion, she would prioritize fashion.
A mermaid Fairilu, with his name coming from mist. She is a shy fairilu who loves mysterious places such as mystery spots. Her catchphrase is "Mysterious!" She has a weakness for mysterious things, and even loves dangerous places such as "Labyrinth Seaweed" and "Fluorescent Sea Anemone Forest" from the Mystery Dictionary's "Do Not Go Series," saying "I have to go there." Her pet is a sea urchin named Unini.
A merman Fairilu. He always wears sunglasses because his eyes are weak, so there is a rumor that if you can see Pen's eyes, you will be happy.
Bugs Fairilu
A rhinoceros beetle Fairilu. He dreams to become a game developer and make a game that is popular in Little Fairilu with Kuwa.
A stag beetle Fairilu. He dreams to become a game programmer and make a game that is popular in Little Fairilu with Kabuto.
An autumn darter Fairilu. He has an active personality. He flies fast and has good motor nerves, but he often loses to Dante and Sunflower. While Dante recognizes Sunflower as a rival, he feels itchy that he is not recognized as a rival. He is aiming to be a unicorn jockey. He is grateful to Kirara for attending the Unicorn race special training every morning, he and Dante take her to the beach every week. Dante said, "The movement is hard." In the anime, it is drawn slightly smaller than other fairilus. According to the official introduction, it seems to be "quite popular", but there was no description of it in the anime. His Fairilu Magic is "Aki Aki Akiakane.".
A honeybee Fairilu. She is kind and helping, but can sometimes refuse to enjoy herself and continue to work so that everything will go well.
A firefly Fairilu. She has a complex to herself, that can only shine in the dark, and she has a looking for sunflowers that are bright and popular among everyone. However, when she was evaluated by Sunflower for one of his moving parties, she became confident in her personality. She mistook Pen for wanting to be a detective. She has been seen the eyes of the pen.
A small cabbage white Fairilu. Shiro is a usually quiet Fairilu with a love for sweets. He also has a dislike for vegetables, but he once drank a vegetable juice and said it was delicious. He is a very good friend of Kamakiri and is usually seen with him. He has a habit of saying "fuwawa" at the end of his dialogues or as a random noise. His dream is to become a pâtisser.
A mantis Fairilu. He is taller than the other Fairilu. He is caring and looks up like an older brother to Shiro. He worries about Shiro, because he eating too much sweets. While everyone around him is working hard towards their dreams, he is the only one who hasn't decided on one, which worries him. Later, he becomes attracted to the profession of a doctor, but when he learns that he needs to go to Big Humalu and study a lot to make his dream come true, he thinks, "I can't do it." However, after taking care of Shiro and hearing the words Fairilu Gole say to him, he becomes more positive about becoming a doctor. After that, whether it's the result of his hard work or he was originally good at it, in episode 13 of season 2, it can be seen that he has ranked 5th in his test results. His Fairilu Magic is "Kama Kama Kamakiri.".