Balov or Balow (, ) is a Slavic male surname, its feminine counterpart is Balova or Balowa. It may refer to Jillian Balow (born 1970), American politician Larry Balow (born 1943), American politician Rustam Balov (born 1986), Russian football player Stoyan Balov (born 1960), Bulgarian wrestler Uroš Balow (born 1972), Serbian publisher and diplomat