The tenth cycle of Britain's Next Top Model premiered on 14 January 2016 on Lifetime. This was the first cycle of the series to air on the network after the show was cancelled in 2013 during its original run on Sky Living from 2005 to 2013. The title of the show was changed back from Britain & Ireland's Next Top Model to Britain's Next Top Model due to licensing issues, although contestants from Ireland were still allowed to apply for the show.

The new cycle featured a completely revamped panel of judges. Former host Elle Macpherson was replaced by cycle 2 runner-up and model Abbey Clancy. The remaining panel of judges consisted of male model Paul Sculfor, fashion photographer Nicky Johnston, and OBE fashion director and journalist Hilary Alexander. Clancy was the second Top Model alum to become a host of a national franchise, after Germany's Lena Gercke became the host of Austria's Next Topmodel in 2009.

The prizes for this cycle included a modelling contract with Models 1, a fashion spread in Cosmopolitan magazine, a nation-wide advertising campaign for Head & Shoulders as well as an additional campaign for Sleek Makeup along with a yearly supply of the brand's products, an appearance on The Clothes Show catwalk, and an all-expenses paid holiday trip to Barbados courtesy of Sandals Resorts.

The winner of the competition was 22-year-old Chloe Keenan from Birmingham. Keenan, who is originally from Conwy, is the first Welsh winner of the franchise.

Cast Contestants (Ages stated are at start of contest)

Contestant Age Height Hometown Finish PlaceJasmine Hodge18Hampshire, EnglandEpisode 212Amreen Akhtar22Yorkshire, EnglandEpisode 3 11 (quit)Alex Needham 22Sheffield, EnglandEpisode 410Jenna McMahon19Liverpool, EnglandEpisode 59Megan Brunell21Blackwood, WalesEpisode 68-7Georgia Butler19Norwich, EnglandBillie Downes21London, EnglandEpisode 76Alex 'Lexi' Kelly19Walsall, EnglandEpisode 85Bethan Sowerby19Oldham, EnglandEpisode 94Jessica Workman20Chester, EnglandEpisode 103-2Angel Cole19London, EnglandChloe Keenan22Birmingham, England1

Judges Abbey Clancy (host) Hilary Alexander Nicky Johnston Paul Sculfor

Episodes

Results OrderEpisode123456789101JennaBethanAngelGeorgiaBillie AngelLexiChloeChloeJessicaChloe2AngelJessicaMeganLexiBethanAngelAngelChloeAngelJessica3JessicaMeganChloeAngelJessicaJessicaLexiJessicaAngel4ChloeJennaBethanJennaAngelChloeJessicaBethan Bethan5BethanLexiJessicaBethanMeganBillieBethan Lexi6BillieAngelLexiChloeGeorgiaBethan Billie7JasmineAmreenAlexBillie ChloeLexi GeorgiaMegan8GeorgiaGeorgiaBillieJessicaMegan9MeganChloeGeorgiaJenna Jenna10LexiAlexBillie Alex11Alex Amreen 12Amreen Jasmine

The contestant was eliminated The contestant quit the competition The contestant won the competition

Bottom two/three EpisodeContestantsEliminated2Alex, Billie & JasmineJasmine3Amreen, Georgia & Jenna4Alex, Jessica & MeganAlex5Chloe, Jenna & LexiJenna6Bethan, Georgia & MeganGeorgiaMegan7Bethan & BillieBillie8Bethan & LexiLexi9Angel & BethanBethan10Angel, Chloe & JessicaAngelJessica The contestant was eliminated after her first time in the bottom two/three The contestant was eliminated after her second time in the bottom two/three The contestant was eliminated after her fourth time in the bottom two/three The contestant quit the competition The contestant was eliminated in the final judging and placed as the runner-up

Average call-out order Final two is not included. Rank byaverage Place Model Call-outtotal Number ofcall-outs Call-outaverage 1 2-3 Angel 22 8 2.75 2 2-3 Jessica 29 8 3.63 3 4 Bethan 31 8 3.88 4 1 Chloe 33 8 4.13 5 5 Lexi 29 7 4.14 6 7-8 Megan 25 5 5.00 7 6 Billie 37 6 6.17 8 9 Jenna 26 4 6.50 9 7-8 Georgia 33 5 6.60 10-11 10 Alex 27 3 9.00 10-11 11 Amreen 18 2 9.00 12 12 Jasmine 12 1 12.00

Notes

Post–Top Model careers

Jasmine Hodge did not pursue modeling after the show, but pursuing a career as a magazine's article writer for Clash. Amreen Akhtar did not pursue modeling after the show. Alex Needham has taken a couple of test shots and modeled for Elissa Poppy Latex Lingerie. She retired from modeling in 2017. Jenna McMahon signed with IMM Models, J’adore Models and C&C Models Agency in Istanbul. She has taken a couple of test shots and appeared on magazine cover and walked in fashion show for Salon Services UK. She has modeled for Cricket Fashion, Lipsy, JD Sports, Asos, Lee Stafford, Leigh Taylor Designs SS16, Goodwin Smith SS16, Miss G Couture, Ellesse FW17, Be Jealous Clothing UK, Glamoriser London, Qzen Eyewear Turkey, Urban Bliss UK, Divadames Clothing, Missy Empire, Wear All UK, Missi London, Rebellious Fashion, Lily Lulu Fashion, No Bra Clique,... McMahon retired from modeling in 2021. Georgia Butler signed with Leni's Model Management and Sandra Reynolds Model Agency. She has taken a couple of test shots and walked in fashion shows for Topshop. She has modeled for Colgate, YSL Beauty, Dipples Jewellers, Coral Eyewear, Tilley & Grace Womenswear, Urban Bliss UK, My Doris Jewellery SS23, Astrid & Miyu,... Beside modeling, Butler is also working as a model booker at Sandra Reynolds Model Agency. She retired from modeling in 2023. Megan Brunell signed with Dare Models, Unite Model Management and Frame Perfect - The Collective Agency. She has modeled for Bowen Dryden, Hooker & Young, Muse of London Salon,... and walked in fashion shows of L'Oreal, Wella, Hooker & Young, Milk Shake Hair UK, Goldwell, David Siero Hair,... She has taken a couple of test shots and appeared on magazine cover and editorials for Tribu-te Spring 2016, Hair's How Russia Summer 2016, Hairdressers Journal June 2016, Elléments US #9 Fall 2016, Estetica US #1303 August 2017, Style Guide October 2017, Estetica February 2019, Pro Beauty Loft #7 July-September 2019, Concept Hair Fall 2019,... Brunell retired from modeling in 2025. Billie Downes signed with Models 1, Bame Models Agency and IMM Models. She has taken a couple of test shots and appeared on magazine editorials for Pylot June 2016. She has modeled for Jimmy Choo, Chanel Joan Elkayam, Unicorn Cosmetics, HJ Lashes UK, Piferi Shoes FW22, Kandee Shoes,... Beside modeling, Downes is also appeared on the music video "Don Walk" by Rymez & Stefflon Don. She retired from modeling in 2024. Lexi Kelly signed with AS Agency, M&P Models, J’adore Models, BMA Models, Mentor Model Agency, RMG Model Agency, Morello Bookings Agency, Source Models and Pha Models Agency. She has appeared on magazine editorials for Elegant US July 2016, Dreamingless FW16, Elléments US August 2018, British Vogue November 2021,... and walked in fashion shows of L'Oreal, Giles Deacon SS18, Tiffany’s Bridal Dresses, Goddiva Fashion, Pritch London SS20, Isabel Manns,... She has taken a couple of test shots and modeled for Boohoo UK, Very, Revlon, Boots, In The Style UK, B-OnTrend UK, Francesco Hair Salon, Chanel Joan Elkayam, Misspap Clothing, Rosie Billington, Goldsworthy's Hairdressing, Narrow Arrow Clothing, Missy Empire, Code Beautiful, Rainbow Club UK, Holly Jayne Smith, All Neutrals UK, Ithaki Jewelry, Elizabeth Lucas Bridal, Sanyukta Shrestha, Nicola Anne Bridal,... Bethan Sowerby signed with J'Adore Models, Zone Models, Next Model Management in Miami, Link Models International in Miami Beach and Select Model Management in Stockholm. She has appeared on magazine cover and editorials for Voir Fashion #15 SS16, Reveal May 2016, House Of Solo January 2017, Elegant US #36 May 2017, Cosmopolitan November 2018, PSM Spain #10 September 2019, Creators Canada July 2020,... and walked in fashion shows of The Couture Club, Lounge Swimwear SS20, Orphic London Swimwear SS20, Oh Polly Fashion,... She has taken a couple of test shots and modeled for Footasylum, Pretty Little Thing, Remington US, JD Sports, Topshop, Missguided, Boux Avenue, George, H&M, Shein, Jack Wills, Novo London SS16, Spectrum Collections, In The Style UK, Abbott Lyon, B-OnTrend UK, Chanel Joan Elkayam, Goodwin Smith FW16, Sleek Makeup, Buckles 'n' Chains SS17, Be Jealous Clothing UK, Ellesse SS17, Souki Belair FW17, Nadine Merabi, Harper Rose Watches, Andi Bagus, With Love Lilly, Novmbr Swimwear, Rebellious Fashion, Forever Unique UK FW18, Outhebox Ladies SS19, The Couture Club, 304 Clothing Summer 2020, Va Va Voom Clothing Summer 2020, Just Hype, Kiht Collective, Beauty Bay, We Are We Wear, Tatti Lashes, Unique 21 UK, Ego UK, Pistol Panties, I Saw It First UK, Oh Polly Fashion, Flook The Label US, Tala UK, White Fox Boutique Australia,... Sowerby retired from modeling in 2025. Angel Cole signed with Zenith Model Management, Wari Lace Mother Agency and Isis Models in Lagos. She has appeared on magazine cover and editorials for Noctis, Spell January 2019, House Of Solo January 2019, New Wave October 2020, Deeds Nigeria March 2026, and modeled for Jasper Garvida SS17, Victor Wong Eyewear, Goldsworthy's Hairdressing, Ka Wa Key Chow FW19, Studio Pascale Eliza, Herbal Essentials Skincare, Paul Bert Clothing, Lace & Needles London, Frame Chain, Samson Soboye, Loci Wear, Karina Bond,... She has taken a couple of test shots and walked in fashion shows of Pam Hogg, Wella, On Off London SS17, Jasper Garvida SS17, Bao Ta London SS17, Fashion Canté, Precious Lulu Mahlangu, Muhire by Josiane Nsabimana, Ilé Móremí, Becca Atelier, Acephala SS20, Diligent by Szymon Mrózek SS20, Pat Guzik SS20, Daniele Bardis SS20, Never Fade Factory, Samson Soboye, Gary Pie, Sista by Eyoro, Mary Martin London, Tru Flair Bridal, Adebayo Jones, Abrantie The Gentleman, Piillz 'n Poizn, Hertunba by Florentina, Designs By Prelim, Sistas Felas, Enadia Igbin,... Beside modeling, Cole is also worked as a creative director and appeared in several music videos such as "Lazy Love" by Lost Girl ft. Ivorian Doll, "Proud Family" by Ghetts, "Take Time" by BackRoad Gee, "Eva & Mia" by Goko!, "Fashionista" by Cashh,... Jessica Workman signed with Industry Model Management. She has taken a couple of test shots and appeared on magazine editorials for Stories Collective September 2016. She has modeled for Kojo & Lee, Francesco Hair Salon,... and walked in fashion shows of Wella, Goldwell, Stephen Arthur UK,... Workman retired from modeling in 2018. Chloe Keenan has collected her prizes and signed with Models 1. She is also signed with Sapphires Model Management, 4 Walls Management and Pop Models in Milan. She has taken a couple of test shots and modeled for Head & Shoulders, Sleek Makeup SS16, Miss Bush Bridal, Suzie Turner Couture, Chanel Joan Elkayam, Clogau Jewellery, Contessina Lace Jewellery, Eliza Jane Howell, Savoy Hotel,... Keenan has walked in fashion shows of Tu Clothing, Fila, Masaba Gupta, Jayne Pierson, Bianca Von Stempel, Malan Breton SS17, Luke Anthony Rooney SS17, Pia Michi, Chanel Joan Elkayam FW17, Chantal Mallett Bridal Couture, Suzie Turner Couture, Jesús Peiró, Jasper Garvida SS18, Giles Deacon SS18, The House of Radha, Eliza Jane Howell,... and appeared on magazine cover and editorials for Bridal Buyer, Cosmopolitan April 2016, Jute US April 2016, Look May 2016, Notebook October 2016, Lucy's US #24 November 2016, The Telegraph February 2017, Eluxe France #11 March 2017, BA High Life March 2017, North Wales March 2018, Luxe Bride February 2019, Boyfriend March 2019,... Beside modeling, she is also pursuing an acting career.

References

External links Official website