Beating a Dead Horse is the debut studio album by YouTube comedian Jarrod Alonge, self-released on May 26, 2015. The album features seven different fictitious bands created by Alonge to satirize the tropes and characteristics of alternative music genres such as metalcore, post-hardcore, pop punk, emo, progressive metal, hardcore punk and others.

The album was a critical and commercial success, reaching number 1 on the Billboard Top Comedy Albums chart and number 18 on the Top Heatseekers chart. On October 30, Alonge announced a deluxe reissue of the album featuring six additional songs, which was released on December 4, 2015.

Background Alonge announced plans to record the album on September 26, 2014, and launched an Indiegogo campaign with an initial goal of raising $12,000. He released several promotional videos throughout October, including mock interviews with the fictitious bands that would be featured on the album. His goal was reached by January 2015, ultimately raising over $18,000, allowing for more songs to be recorded than he had initially anticipated.

On April 5, 2015, Alonge released an official trailer for the album, revealing a 15-song track list, and several samples of the album's songs. The following month, the list of guest vocalists that would be featured on the album was announced, including Mattie Montgomery of For Today, Johnny Franck, formerly of Attack Attack! (who also would produce the album), and Mike Semesky, formerly of Intervals. Alonge also announced that the album would be mastered by Joey Sturgis, a well-known metalcore producer that had worked with many bands, such as Asking Alexandria, The Devil Wears Prada, I See Stars, and Of Mice & Men.

The first track to be revealed off of the album, "Hey Jarrod, What's That Song Again?" was released on May 12, 2015, with an accompanying lyric video. Five more of the album's songs were released in the following weeks with lyric videos, before the album was officially released on May 26.

Alonge continued to promote the album after its release, releasing a music video for the album's first single, "The Swimmer" on May 27, 2015. Another promotional video was released for "Save My Life" on August 11. A third video for "Inconceivable Somatic Defecation" was released on August 26. The following month, on September 25, a music video for "Unbreakable" was released.

On October 30, Jarrod announced on his YouTube channel he would be releasing a deluxe edition of the album, titled "Beating a Dead Horse: Deluxe Ultra-Limited Exclusive Undead Edition", featuring six new songs and new album artwork. The reissue would include parodies of Bring Me the Horizon, Attila, and The Story So Far. All of the fictitious bands (with the exception of Chewed Up) would be featured on the reissue. It was set for release on December 4, 2015.

The first track on the deluxe reissue, "Suck my 401k", was released on November 6, with an accompanying lyric video. On November 18, "Brevé Canzoné" was released. On November 27, "First World Tragedy" was released with a music video. The remainder of the bonus tracks were released throughout the next week before the deluxe edition was officially released on December 4.

Bands

Amidst the Grave's Demons

Amidst the Grave's Demons is a fictitious metalcore band from Columbus, Ohio, parodying bands such as Memphis May Fire, We Came as Romans, The Color Morale, and Of Mice & Men, among many others. The band performs five of the album's tracks: "The Swimmer", "Save My Life", "Misogyneric", "I'm So Scene 2.0", and "Hey Jarrod, What's That Song Again?", in addition to one track on the album's deluxe reissue, "Suck my 401k".

The majority of the vocals for the band were performed by Mike Martenson of the band Boys of Fall. He screams on all of Amidst the Grave's Demons' songs, and sings on all of them aside from "Misogyneric". Chris Linck of Attila performs a guitar solo on "Suck My 401k".

Johnny Franck (formerly of Attack Attack!) performs clean vocals on "I'm So Scene 2.0", and Mattie Montgomery of For Today performs some vocals on "Misogyneric".

Amidst the Grave's Demons was the first band to be created by Jarrod Alonge, and one of the two bands to release original music before the album's conception (the other being Sunrise Skater Kids). The band was first conceived in July 2013 in Jarrod Alonge's "Every Metalcore Vocalist" video, before releasing two songs in late 2013 and 2014: a demo version of "I'm So Scene" and a 10-hour instrumental breakdown loop titled "Eternity (Literally)". "I'm So Scene" featured unclean vocals by YouTuber Sky Sevart, and was composed by Alonge and his friends Benjamin Fleet and Blake Feagans, who used to play in a band called Ukulele and the Sock Monkeys. Alonge produced both tracks.

On June 1, 2016, Alonge announced that Amidst the Grave's Demons would be releasing a five-song EP later in the month, featuring four band-specific parodies and an acoustic version of a track from Beating a Dead Horse. On June 6, the EP's title, Space Zombies EP was revealed, as well as an official track listing. The album title is a parody of The Devil Wears Prada's Zombie EP and Space EP. Space Zombies EP was released on June 17. Physical copies of the EP contain the six songs featured on Beating a Dead Horse.

Sunrise Skater Kids

Sunrise Skater Kids from Baltimore, Maryland was the second fictitious band created by Alonge, and performs the pop punk songs on the album, parodying bands such as All Time Low, Neck Deep, and Chunk! No, Captain Chunk!. The band performs four of the album's songs: "Love Me Back", "Take it Easycore", "Pop Punk Pizza Party", and "Goodbye Baltimore". They performed one song on the album's deluxe reissue, "First World Tragedy".

The vocals for the band were primarily performed by Varrick Jay of the band Insomniac, although the unclean vocals in "Take it Easycore" were performed by Mike Martenson. "Love Me Back" features guest vocals by Cody Carson of the band Set It Off, as well as a guitar solo by YouTube comedian and musician Stevie T. Lastly, "Pop Punk Pizza Party" features vocals by YouTube musician Dave Days.

The band was created in August 2013 and was referenced in Alonge's "Every Pop Punk Vocalist" video. Sunrise Skater Kids released one song shortly prior to the album's conception: a demo version of "Pop Punk Pizza Party" featuring vocals by Patty Walters of the band As It Is.

On November 26, 2015, Sunrise Skater Kids released a rendition of The Twelve Days of Christmas, titled "12 Days of a Pop Punk Christmas". The song was released on the deluxe reissue of Fearless Records' compilation album Punk Goes Christmas. This is the second song recorded by Alonge that was not featured on Beating a Dead Horse.

Another song, a pop punk-themed medley titled "All the Old Things" was released on January 29, 2016. The same day, an Indiegogo campaign was created for a Sunrise Skater Kids independent album. The initial goal was $10,000 for an EP, and the stretch goal for a full album was $20,000.

On April 1, 2016, Alonge released the full-length Sunrise Skater Kids album, titled Friendville. The album features collaborations with JB Brubaker of August Burns Red, Dave Stephens of We Came as Romans, and Patty Walters of As It Is. The five Sunrise Skater Kids tracks from Beating a Dead Horse are featured as bonus content on the album.

Chewed Up

Chewed Up (from Boston, Massachusetts) is the third fictitious band to be featured on the album, and represents the melodic hardcore and hardcore punk genres, like bands such as The Ghost Inside, Counterparts, Gideon, and Stick To Your Guns. The band has two songs featured on the album: "Unbreakable" and "Bite the Curb". The band is not featured on the album's deluxe reissue.

David Thompson of the band Nanashi performed the vocals on both of Chewed Up's tracks. Sam Fassler performed additional vocals on "Unbreakable".

Although Chewed Up didn't release any original music prior to the album, they were created and referenced in Alonge's "Every Hardcore Vocalist" video in late 2013.

Vermicide Violence

Vermicide Violence is a fictitious deathcore band from Los Angeles, California. The band's name is a play on the deathcore band Suicide Silence.

According to the band's Rock Sound Artist Profile, Vermicide Violence is composed of vocalist Jarrod Alonge and guitarist Brenden Worthington (the band's other members were not named). According to Worthington, Alonge replaced the band's original vocalist, who is hinted at being deceased (in reference to the late Mitch Lucker), but had actually been kicked out of the band for failure to be on time for band practice. The band claimed to have toured with other deathcore bands such as Infant Annihilator, Winds of Plague, Chelsea Grin, and Emmure.

The band only has one song featured on the album: "Inconceivable Somatic Defecation", referencing Whitechapel's debut album The Somatic Defilement. The vocals on the song were performed by YouTube comedian and musician Jared Dines, then vocalist for Dissimulator.

An additional song, called "Pray for Progress" was released on the album's deluxe reissue. The song marks a drastic stylistic change from "Inconceivable Somatic Defecation", taking influences from post-hardcore, metalcore, and alternative rock rather than deathcore; this is a parody of the dramatic genre change Bring Me the Horizon underwent after their debut album. The name is also a play on "Pray for Plagues", the first track on Bring Me the Horizon's debut full-length album Count Your Blessings. Dines did not provide vocals on "Pray for Progress;" clean vocals were performed by Johnny Franck and unclean vocals were performed by Mike Martenson.

Canadian Softball

Canadian Softball is a fictitious emo band from Milwaukee, Wisconsin. The band's style parodies the wave of Midwestern emo bands that came around in the late 1990s and early 2000s, such as American Football. Alonge stated that the band's name came from an amalgamation of American Football and Modern Baseball.

According to the band's Rock Sound Artist Profile, the band is composed of vocalist and guitarist Jarrod Alonge, bassist Will Greene, and drummer/backing vocalist Andy Conway. The band's genre was referred to as "indie math rock", and was formed in 2004. The band's influences include Sunny Day Real Estate, Mineral, The Promise Ring, American Football, Pedro the Lion, The Get Up Kids, Jimmy Eat World, and Braid.

The band had one song on the album: "The Distance Between You and Me is Longer Than the Title of this Song". The vocals on the song were provided by Alonge. An additional track parodying Touché Amoré, "Brevé Canzoné" was released with a lyric video on November 18.

On March 10, 2017, Jarrod Alonge premiered a music video for a new Canadian Softball song titled "Fund Me". Much like the song, the video advertised the campaign for a full-length Canadian Softball album. The campaign met with its goal, and the album, Awkward & Depressed, was released on July 28, 2017. Music videos for "Your Validation", "Ohio Is For Emo Kids", and "Great Again" were uploaded to Jarrod Alonge's YouTube channel in promotion of the album.

Rectangles

Rectangles (stylized as RECTÅNGLES) is a fictitious band from the United Kingdom that focuses on styles of progressive metalcore and djent. The band's name comes from the trend amongst progressive metalcore bands in which the band names consist of only plural nouns, such as Structures, Volumes and Monuments.