is a Japan-based electronic commerce and Internet company with a diversified group of businesses that includes online shopping, eikaiwa, and video on demand service. The company manages DMM.com, an online entertainment site that allows users to purchase goods and services like e-books, games, mainstream DVD releases, and 3D printing. As of February 2024, DMM.com had over 45 million registered users.
Outline DMM.com's core business areas include online shopping, rental service and video on demand service. Rental services cover products from CD/DVD to clothes and house wares. Another key business of the company, video on demand service, offers a selection of anime, movies, drama and other online streaming options. Other services provided include solar panel services, charity auctions, online games, online English education service, and 3D printing. Its subsidiary company DMM.com Securities provides forex service to individual investors.
Milestones 1999 Keishi Kameyama founded Digital Media Mart Co., Ltd. on 17 November
2002 Relocation of headquarter from Shibuya to Ebisu Launched of corporate website – “DMM” with provision of online shopping and video on demand service
2003 Renamed the website as “DMM.com” and launched DVD rental service in April Established the site “DMM.com” for video on demand service, online games and e-books on 4 July
2004 Started monthly subscription video streaming service and e-book service
2005 Extended the products for rental service to CD and comic
2006 Aired the first TV commercial The company reached 500,000 members in March
2007 The company further grew over 1 million members in June
2008 Released DMM.TV service in July
2009 Debuted monthly subscription video streaming service for AKB48 LIVE!! ON DEMAND in February Acquired SVC Securities (Predecessor of DMM.com Securities) and entered the forex industry in March Established DMMFX in July DMM.TV for Blu-ray Disc service in August
2010 Further extended the products for rental service to fashion and varieties of goods Launched DMM point auction service on 3 August Started DMM coupon service on 1 December
2011 Renamed Digital Media Mart Co., Ltd. as DMM.com Co., Ltd. on 1 February Launched online game service for feature phone in November
2012 Launched B2B solar panel business in February which also enable the construction of solar power station Launched online game service for smartphones and PCs in April Ended DMM.TV for Blu-ray Disc service on 28 September
2013 Established online English education service in May Launched the printing centre in Japan and started 3D printing service in July
2014 Launched VR video streaming service in November, a service which allows user to watch video with 360 degrees panorama Established DMM mobile, the MVNO service in December
2015 Started DMM.make ROBOTS service in January Launched DMM.make cloud sourcing service in February
2016 DMM Games entered a partnership with Gaijin Entertainment to assist in the localisation, development and production of War Thunder
2017 Launched DMM Pictures, a label for producing anime. Became owner of Belgian First Division A football club Sint-Truiden. Launched the DMM Dream Club, a group where members can invest and own a stock of a race horse.
2021 Loves Only You, one of the horses owned by DMM Dream Club, wins the Breeders' Cup Filly & Mare Turf and Hong Kong Cup of that year before retiring to stud.
2023 Launches CUE, an anime studio headed by Rui Kuroki.
2024 Changed the video codec of DMM.TV to AV1 from H.264 in July
DMM Games Kantai Collection
Touken Ranbu
Princess Wars Jewel Princess
Shiro Project:RE Bungo and Alchemist
School Servants!
Gemini Seed
Kabaneri of the Iron Castle
Fruits Fulcute! Alice Closet Ayakashi Rumble! Getariki Z Djibril – The Devil Angel Astel Machina of Hoshisai Stationflow Mist Train Girls Tenkei Paradox Monster Musume TD Legend Clover Magicami Otogi Frontier Dead or Alive Xtreme Venus Vacation Shuten Order Venus Vacation Prism: Dead or Alive Xtreme Touken Ranbu Pazugiri
References
External links (İn Japanese) Bloomberg Business profile