Tubi (stylized as tubı) is an American over-the-top ad-supported streaming television service owned by Fox Corporation since 2020. The service was launched on April 1, 2014, and is based in San Francisco, California. In 2023, Tubi, Credible Labs, and a few other Fox digital assets were placed into a new division known as the Tubi Media Group.
In May 2024, it was reported to have 80 million monthly active users. In January 2025, Tubi reported to have 97 million monthly active users, and reached 100 million monthly active users in June 2025. Tubi reached 110 million monthly active users in August 2026. The service was ranked 33rd in Fast Companys "The World's 50 Most Innovative Companies of 2025".
History
Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks of AdRise in San Francisco, launching in 2014 as a free service under the name Tubi TV. In May 2017, they raised US$20 million in a round of funding from Jump Capital, Danhua Capital, Cota Capital, and Foundation Capital. In June 2019, Tubi announced that it had over 20 million active monthly users, and later in September, the company reported that users had streamed 132 million hours of content. In September 2020, the company reported 33 million monthly users.
In 2019, Tubi announced it would nearly double its 2018 spending on licensed content, taking it close to US$100 million. In February 2019, Tubi signed a distribution deal with NBCUniversal, which included 400 TV episodes and films.
Tubi became available on Vizio SmartCast on September 25, 2019. On October 21, Tubi launched Tubi Kids, a dedicated hub for the streamer's children-centric content via Roku and supported devices.
Sale to Fox On March 17, 2020, Fox Corporation (which had recently been spun off from 21st Century Fox following that company's acquisition by Disney one year prior) announced that it would acquire Tubi for $440 million cash upfront, with the sale being completed on April 20; Massoudi would remain at the company, which would continue as a separate subsidiary.
In December 2021, Fox acquired MarVista Entertainment, in a move to bolster Tubi's library and leverage its production capabilities for made-for-TV films.
In December 2022, Tubi signed a content deal with South Korean entertainment company CJ ENM, licensing a number of Korean-language films, television series, and K-pop programs. (South Korean content is one of Tubi's fastest-growing categories.)
In January 2023, Tubi signed a content deal with Warner Bros. Discovery for 11 new FAST channels and adding on demand content from various WBD properties.
During Super Bowl LVII, Tubi aired the commercial Interface Interruption. The advertisement tricked its viewers into believing the game had restarted with announcers Kevin Burkhardt and Greg Olsen talking vaguely about the game, before making it appear as though someone had exited the game and changed to Tubi, choosing to watch the 2005 mystery film Mr. & Mrs. Smith. The advertisement, which was purposefully short to alleviate concerns, was met with mixed reactions with some acclaiming the commercial and others such as The Mary Sue and Wanda Sykes referring to it as dangerous.
In July 2023, Anjali Sud was announced as the new CEO of Tubi following the departure of Massoudi.
In December 2023, Tubi signed a new content deal with Warner Bros. Discovery to bring nine new FAST channels and added some of DC Comics shows and films only on demand.
In May 2024, Tubi sued a law firm called Keller Postman for allegedly manufacturing tens of thousands of meritless discrimination claims against it in the hopes of coercing a settlement.
In February 2025, Tubi aired Super Bowl LIX. That same month, Tubi's owner, Fox Corporation, announced it had acquired the podcast and media company, Red Seat Ventures. Red Seat Ventures would still operate as an independent company, but would be placed under Tubi's parent company, Tubi Media Group.
On March 4, 2025, Fox Sports Mexico announced through a statement that it had taken legal action against Fox Corporation (owner of Tubi) and Grupo Pachuca because the alleged right of preference for bidding to continue broadcasting the home matches of Club León and Pachuca in the Liga MX for Mexican territory had not been respected, for which reason the channel asked a judge to order that these games remain without official broadcast on Tubi until the matter is resolved. However, both Fox Corporation and Grupo Pachuca subsequently responded, clarifying that Grupo Lauman (owner of Fox Sports Mexico) had not paid the corresponding amount for the television rights of both clubs, and therefore the negotiation on behalf of Fox Corp. was legal and that the matches would continue to be streamed on Tubi; in addition, Fox Corp. indicated that the permission that Grupo Lauman had to use the Fox brand had expired and therefore it would have to gradually withdraw it (Fox Sports would later deny this last point).
In October 2025, Tubi announced a partnership with Canadian media company Bell Media, in which it will handle Canadian advertising sales for the service, as well as co-develop new programming for the platform. The agreement expands on an existing development deal between Bell Media and Fox Entertainment.
Investors and board members Sandy Grushow, former Fox TV chair, is an advisory board member.
Mark Amin, former vice chair of Lionsgate, was an investor before the Fox acquisition.
As of 2014, Adrise, the company behind Tubi, has raised $4million in capital. Principal investors include Foundation Capital, Bobby Yazdani, Zod Nazem, SGH Capital, and Streamlined Ventures.
Global availability
In November 2015, AdRise partnered with Blue Ant Media to launch Tubi in Canada.
Tubi became inaccessible throughout the European Union as a result of the GDPR entering into force on May 25, 2018. It was later announced that Tubi would relaunch in the United Kingdom by early 2019. According to their website, they "hope to relaunch in the EU in the future". and is "working on compliance [with GDPR] and is planning to relaunch in European countries soon".
Tubi officially launched in Australia and New Zealand (Oceania) on September 1, 2019.
In January 2020, the platform announced an expansion to Mexico, in a partnership with TV Azteca, making it the first Latin American country to launch the service.
In July 2022, Tubi announced a partnership with Shaw Communications to make the service available to all of Shaw's customers, and further expanding Tubi's reach in Canada.
In August 2022, the service launched in Costa Rica, Ecuador, El Salvador, Guatemala and Panama.
In July 2024, Tubi relaunched in the United Kingdom.
Programming As of January 2023, Tubi's programming includes more than 40,000 films and television series from more than 250 providers (along American and foreign content) on approximately 200 channels. These have included:
MarVista Entertainment Disney Entertainment Distribution A&E Networks NBCUniversal Global TV Distribution CBS Media Ventures Paramount Pictures Distribution Sony Pictures Television Aniplex of America Crunchyroll, LLC Warner Bros. Domestic Television Distribution Magnolia Pictures Passionflix Televisa Toei Company Toei Animation Toho Kadokawa Daiei Studio Shochiku The Pokémon Company 4Kids Entertainment Konami Cross Media NY Sentai Filmworks Amazon MGM Studios Distribution BBC Studios STX Entertainment Epic Pictures Gaumont Oscilloscope Laboratories Saban Films MediaPro Pictures Castel Film Romania Ay Yapım StudioCanal Constantin Film Nordisk Film Summit Entertainment Kind Hearts Entertainment Rat Pack Filmproduktion EuropaCorp Voltage Pictures Patriot Pictures Vertigo Entertainment 308 Ent Studio 100 Steamroller Productions Doom Productions Signature Pictures After Dark Films Abandon Entertainment Twirly Films Footloose Productions Hannibal Media Millennium Films Furla Oasis Films Your Family Entertainment nWave Studios Chicken Soup for the Soul Entertainment Shout! Factory Corus Entertainment Nelvana WildBrain 9 Story Media Group Boat Rocker Media Bleecker Street Neon FilmRise Media Blasters Discotek Media Bridgestone Multimedia Wow Unlimited Media Lionsgate Studios LOL Network Regency Enterprises Invincible Entertainment Safier Entertainment CJ ENM TriCoast Worldwide GKIDS Xilam Viz Media Bob Ross Inc. Aardman Animations The Lego Group A24 Films LLC Blue Ice Pictures Quiver Distribution
Since its acquisition by Fox Corporation, Tubi also carries programming from Fox Entertainment, Fox Soul, local news from stations owned by Fox as well as affiliates of other major networks, and Fox Weather. The service began producing its own original content in 2021, including television films and series. Prior to the Fox acquisition, and still to this day, through the Español and Tubi Kids hubs respectively, the service also inherited former MundoFox game show Minuto para Ganar as well as several titles previously broadcast on Fox's former 4Kids TV block (such as Chaotic (only available in the Spanish-language section), Dinosaur King, G.I. Joe: Sigma 6, Sonic X, and several entries in the Yu-Gi-Oh! franchise).
Tubi uses a real-time bidding platform for advertisers that deliver video ads across various platforms.
The service has launched a number of special features for users based on their interests and viewing preferences: "Tubi Roulette" offers a random film to watch, while "Tubi Scenes" presents curated clips, helping users decide whether to continue watching the entire movie.
Beginning March 1, 2026, Tubi started adding content from Cartoon Network and Warner Bros. libraries.
Original programming Drama Title Genre Premiere Seasons Runtime Status The Nevers (season 1B) Science fiction drama February 14, 2023 Ended Boarders (seasons 2–3) Teen drama April 17, 2025 Ended Bite Size Terror Horror October 2, 2026 Pending
Comedy Title Genre Premiere Seasons Runtime Status The Z-Suite Workplace comedy February 6, 2025 Ended Demascus Science fiction comedy August 7, 2025 Miniseries Safe Space Comedy November 7, 2025 Renewed Mo' Waffles Comedy December 19, 2025 Pending
Animation Title Genre Premiere Seasons Runtime Status The Freak Brothers Adult animated comedy November 14, 2021 Pending RoboForce: The Animated Series Family animated action science fiction April 12, 2025 Ended Toon World Express Adult animated comedy clip show June 3, 2026 Pending Breaking Bear Adult animated comedy July 24, 2026 Pending
Unscripted Docuseries Title Subject Premiere Seasons Runtime Status Meet, Marry, Murder True crime October 6, 2021 Ended TMZ No BS Celebrity February 12, 2023 Ended TMZ Presents: UFO Revolution Extraterrestrials January 9, 2024 Ended Killing Hip Hop Music June 21, 2024 Miniseries Khaby Is Coming to America Travel June 28, 2024 Miniseries Defying Death Natural disaster August 7, 2024 Miniseries Ms. Murder True crime September 11, 2024 Miniseries Swipe Left or Death True crime December 18, 2024 Miniseries Always, Lady London Biography October 10, 2025 Miniseries Zero Star: The Cam Ward Story Sports December 4, 2025 Miniseries Destination World Cup 2026 Sports April 30, 2026 Miniseries Deestroying the Pitch Sports June 4, 2026 Miniseries Arena Access with Mariah Rose Sports/Travel September 3, 2026 Pending Awaiting release Just One Before I Die Sports fandom October 21, 2026 TBA Pending
Reality Title Genre Premiere Seasons Runtime Status Nick Cannon's Big Drive Reality February 15, 2024 Ended House of Heat Reality June 6, 2024 Ended Busted on Bodycam Reality May 6, 2026 Pending Hosted by Nabela Noor Reality May 20, 2026 Pending
Variety