Autograph Collection is an American group of independent upper-upscale to luxury hotels within the Marriott International portfolio. The properties are independently owned and operated under the Autograph Collection name.

History

To grow in the post-2008 economic downturn, Marriott, known for its rigid uniformity, was willing to relax this stipulation to draw independent unique hotels to its network of franchised properties. In 2010, Marriott approached Richard Kessler, an independent hotelier and former CEO of Days Inn, to incorporate the seven Kessler boutique properties into its system, under a yet unnamed new brand.

In 2006, Kessler had dropped the Westin brand affiliation from his downtown Orlando hotel to operate independently. Initially reluctant, Kessler came to an acceptable arrangement. The hotels would operate autonomously, keeping their names and identities. The Autograph Collection launched that year, with the Kessler properties forming the bulk of the hotel inventory.

The new name highlighted not a brand, but a collection of hotels. The Leading Hotels of the World, targeting high-end customers looking for unique hotel experiences, had long dominated this market.

Over time, the growth emphasis shifted from adding existing properties to proposals and new builds that incorporated the desired features.

Brand launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph.

In January 2017, Autograph began the Independent Film Initiative at the Sundance Film Festival with the Autograph Collection Hotels & The Black List Sundance Social Space. The Annual Black List is a list of screenplays that require financing. Autograph has its own indie film channel for hotel guests.

The Autograph Collection comprises a portfolio of 4- and 5-star properties.

Accommodations Historical Year Type US Non-US Total 2010 Properties 13 0 13 Rooms 3,828 0 3,828 2011 Properties 17 10 27 Rooms 5,207 898 6,105 2012 Properties 24 13 37 Rooms 6,609 1,404 8,013 2013 Properties 32 24 56 Rooms 8,410 3,053 11,463 2014 Properties 44 31 75 Rooms 10,082 7,428 17,510

From 2015 NorthAmerica Europe Middle E.& Africa Asia &Pacific CaribbeanLatin Am. Total 2015 Properties 55 30 1 3 6 95 Rooms 13,135 4,344 446 785 4,098 22,808 2016 Properties 64 33 2 4 8 111 Rooms 14,299 4,710 532 1,195 4,203 24,939 2017 Properties 78 38 3 7 9 135 Rooms 17,107 5,403 1,102 1,895 4,313 29,820 2018 Properties 95 46 8 8 9 166 Rooms 20,218 6,466 1,738 2,167 4,313 34,902 2019 Properties 108 53 9 9 13 192 Rooms 22,463 7,165 1,906 2,364 3,751 37,649 2020 Properties 123 54 7 12 13 209 Rooms 25,449 6,468 1,640 3,245 3,751 40,553 2021 Properties 136 58 8 16 35 253 Rooms 27,807 7,298 1,629 3,706 11,154 51,594 2022 Properties 146 68 13 19 36 282 Rooms 29,678 8,482 2,344 4,455 12,158 57,117 2023 Properties 153 77 15 22 37 304 Rooms 31,321 10,010 2,402 4,703 12,448 60,884

Properties As of June 30, 2020, the Autograph Collection consisted of 199 hotels in over 32 countries, with another 95 hotels with 16,941 rooms in its pipeline.

Canada The Algonquin Resort St. Andrews By-The-Sea, St Andrews, NB Humaniti, Montreal, QC Hotel Saskatchewan, Regina, SK The Douglas, Vancouver BC

Curaçao

The Pyrmont, Willemstad Curaçao

Germany Hotel am Steinplatz in Berlin The Falkenstein Grand in Königstein im Taunus The Hotel Atlantic in Hamburg Villa Rothschild in Königstein im Taunus Hotel Luc in Berlin

Ireland Mount Juliet Estate in Kilkenny Shelbourne Hotel in Dublin The Powerscourt Hotel in Wicklow

Japan The Prince Sakura Tower in Tokyo The Osaka Station Hotel in Osaka

Mexico The Royalton Splash in Cancún

South Korea The Plaza Seoul in Seoul

United Kingdom The Glasshouse in Edinburgh The Threadneedles Hotel in London The University Arms Hotel in Cambridge

United States The Adolphus Hotel in Dallas, Texas, The Algonquin Hotel Times Square in Manhattan, New York City, New York The Arrowhead Springs Hotel and Spa in Lake Arrowhead, California The Hotel Blackhawk in Davenport, Iowa The Blackstone Hotel in Chicago, Illinois The Brown Palace Hotel in Denver, Colorado Hotel Carmichael in Carmel, Indiana The Casa Monica Hotel in St. Augustine, Florida The Castle Hotel in Orlando, Florida The Cosmopolitan of Las Vegas in Las Vegas, Nevada The Cloudveil in Jackson, Wyoming The Current Iowa in Davenport, Iowa The Historic Davenport in Spokane, Washington The Daytona in Daytona Beach, Fl. The Draftsman in Charlottesville, Virginia The Hotel Drover in Fort Worth, Texas The Hotel Duval in Tallahassee, Florida The Éilan Hotel & Spa in San Antonio, Texas, The Fenway Hotel in Dunedin, Florida The Grand Hotel in Fairhope, Alabama The Henry in Dearborn, Michigan The Hi-Lo Hotel in Portland, Oregon The Hotel Cleveland in Cleveland, Ohio The Hotel Icon in Houston, Texas, The Lexington Hotel in New York City The Lytle Park Hotel in Cincinnati, Ohio The Mauna Kea Beach Hotel in Kohala Coast, Hawaii The Mayflower Hotel in Washington, DC Hotel Metro in Milwaukee, Wisconsin The Metropolitan at The 9 in Cleveland, Ohio The Morrison House in Alexandria, Virginia The Paso Del Norte in El Paso, Texas The Press Hotel in Portland, Maine The Stella Hotel in Bryan, Texas. The Union Station Hotel in Nashville, Tennessee The National in Oklahoma City, Oklahoma Hotel Park City in Park City, Utah

Vietnam The Vinpearl Landmark 81 in Ho Chi Minh City

References

External links