KRJO (1680 AM, "99.7 The Legend") is an American radio station broadcasting a classic country music format. The station is licensed to Monroe, Louisiana and is owned by Holladay Broadcasting of Louisiana, LLC.KRJO, fcc.gov. Accessed November 23, 2015 Studios are located in Monroe, and its single-tower transmitter site is located east of Monroe. KRJO's programming is simulcast on Monroe translator station K259CU (99.7 FM).
History KRJO originated as the expanded band "twin" of an existing station on the standard AM band. On March 17, 1997, the Federal Communications Commission (FCC) announced that 88 stations had been given permission to move to newly available "Expanded Band" transmitting frequencies, ranging from 1610 to 1700 kHz. KMLB (1440 AM) in Monroe, Louisiana, was authorized to move to 1680 kHz."FCC Public Notice: Mass Media Bureau Announces Revised AM Expanded Band Allotment Plan and Filing Window for Eligible Stations" (FCC DA 97-537), March 17, 1997.
A construction permit for the expanded band station was assigned the call letters KBJE on September 4, 1998.Facility details for Facility ID 87167 (KRJO) in the FCC Licensing and Management System The new station would sign on in March 2001 as KRJO, with a black gospel format. The FCC's initial policy was that both the original station and its expanded band counterpart could operate simultaneously for up to five years, after which owners would have to turn in one of the two licenses, depending on whether they preferred the new assignment or elected to remain on the original frequency. However, this deadline was extended multiple times, and both stations continued to be authorized beyond the initial time limit.
In November 2006, the Noe family reached an agreement to sell KNOE (540 AM) to Clay Holladay's Holladay Broadcasting. At the time, the FCC noted that "The conditional grant... required Holladay to surrender the license for the station that at the time bore call sign KMLB (AM) ('Old KMLB'), Monroe, Louisiana, prior to Holladay consummating its acquisition" of KNOE."DA-11-99", FCC record (January 3 – 28, 2011), January 20, 2011, page 397 Thus, the original KMLB on 1440 AM was taken off the air, with its license surrendered to the FCC on March 4, 2008. Thirteen days later, the call letters on 540 AM were changed from KNOE to KMLB,Facility details for Facility ID 48636 (KMLB) in the FCC Licensing and Management System and programming previously on 1440 AM was consolidated to the transferred KMLB.
99.7 My FM On July 11, 2016, KRJO changed its format from classic country to hot adult contemporary, branded as "99.7 My FM", simulcast on FM translator K259CU (99.7 FM).99.7 My FM Debuts in Monroe Radioinsight - July 12, 2016
Return to classic country On April 5, 2020, KRJO changed its format back to classic country, branded as "99.7 The Legend" after three years with hot adult contemporary.Classic Country Legend Debuts In Monroe Radioinsight - April 6, 2020
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