Unreal Snacks is an American manufacturer of confectionery and other food products without artificial flavors, color, and other non-food additives."The Beginner's Mind: How Naiveté Can Become A Critical Business Asset". Forbes, Mike O'Toole, Sep 16, 2014
History
In 2008, two teenage brothers, Nicky and Kristopher Bronner, and their father, Boston entrepreneur Michael Bronner, began work creating all-natural candy products as an alternative to artificially flavored chocolate products available in local stores at the time. The three tested a large number of candy recipes"Unreal ธุรกิจขนมหวานของเด็กหนุ่มวัย 17" (in Thai), "Unreal candy business of youth age 17". Sanook! Money and started the company in 2011.
By 2013, Unreal was manufacturing and selling chocolate snacks made exclusively with non-GMO ingredients,"Making Room For A Little 'Unjunked' Candy This Halloween". Forbes, Oct 25, 2013, by Mike O'Toole and at the time, had no partially hydrogenated oils, preservatives, artificial colorings, gluten, corn, or soy, and reduced sugar compared to similar candies of major brands. They produced several types of chocolate peanut butter cups and candy coated chocolate gems.
The company scaled too quickly and briefly shut down, relaunching in 2014 with Steve Konczal as CEO. In 2015, Unreal ran a sales campaign in which autographs by quarterback Tom Brady were hidden in buckets of Halloween candy."Tom Brady boosts sales of Boston-based ‘healthy’ candy company". Boston Globe, Sarah Shemkus October 30, 2015
In March 2017, Unreal began producing new products, including crispy toasted quinoa and almond butter. Unreal products are sold online and in various natural and conventional grocers across the United States, including Whole Foods, Sprouts Farmers Markets, Kroger, Shaw's, Market Basket, Wegmans, Big Y, and Roche Bros. By 2025, Unreal products were sold at 35,000 grocery stores and other retail establishments.
In May 2024, the company expanded into the snack category.
References
External links unrealsnacks.com