Tá no Ar: a TV na TV (or simply Tá no Ar) was a Brazilian sitcom created by Marcelo Adnet, Marcius Melhem and Maurício Farias for Rede Globo. The series satirizes some Brazilian television programs, including the other stations. The series was written by Adnet and Melhem, with Farias directing. Since its debut, Tá no Ar was well received by critics and having great repercussion on internet
Production Development "Marcius was very generous to me. He's a guy who knows much better than I the station . He gave me a lot of freedom to be who I am."—Marcelo Adnet about the "help" that Marcius gave him. On January 28, 2013, comedian Marcelo Adnet is hired by TV Globo, after leaving the MTV Brasil.G1 - Marcelo Adnet é o mais novo contratado da TV Globo.Revista Veja - Globo tenta resgatar o "velho" Adnet.
His first program, O Dentista Mascarado,O Povo - Marcelo Adnet vai estrelar série na Globo BOL Notícias - Marcelo Adnet terá jornada dupla na Globo com seriado e quadro no "Fantástico" created by Fernanda Young and Alexandre Machado, had low ratings, which resulted in its cancellation after 12 episodes.BlogFolha, by UOL - Série de Adnet não deve ter nova temporada na Globo After the end of the program, Adnet was added to the cast of Fantástico, producing parody and entertainment blocks.Revista Veja - Marcelo Adnet vira comentarista de futebol no 'Fantástico'Vírgula, by UOL - Marcelo Adnet defende seu quadro no Fantástico: ‘Opinião, cada um tem a sua’ However, he eventually left the program later.Folha de S. Paulo - Após fiasco, Marcelo Adnet deve deixar o "Fantástico".- Marcelo Adnet não agrada e deve deixar o "Fantástico"
Later, TV Globo asked Marcius Melhem,NaTelinha - Marcelo Adnet terá programa com Marcius Melhem na Globo who had just finished Os Caras de Pau, to produce a comedy show starring Adnet.PureBreak - Marcelo Adnet vai comandar "Tá No Ar", novo programa da Globo Melhem created a sketch comedy program, but with a different style from the other programs of this format in Brazil, very similar to TV Pirata, satirical series that made a big success on TV Globo in the 80's.
Globo is well known for not citing programs of other stations. About this "policy" Adnet said: "[...] that was never a problem. [...]"
Release The series was officially launched by TV Globo on April 2, 2014, during the "vem_aí" event in which the broadcaster launches its programming.vem_aí: descubra tudo o que estreia na programação da Globo em 2014 The program was announced by Adnet himself.
For the 2014 season, Globo climbed A Grande Família and Doce de Mãe/A Segunda Dama to compose the Thursday night grid. The premiere took place on the third slot of shows, which is usually shown between 11:30 PM12:30 AM.
Cast + Actor/ActressMarcelo AdnetMarcius MelhemDanton MelloCarol PortesGeorgiana GóesLuana MartauMaurício RizzoMárcio VitoRenata GasparVerônica DebomWelder Rodrigues
Episodes Season 1 (2014)
Season 2 (2015)
Season 3 (2016)
Season 4 (2017)
Reception Ratings In the 2014 season, the main program of TV Globo, the 9PM telenovela (at the time, "Em Família"), had been recording lousy viewing figures, a large rejection of the public and critics, creating a "domino effect".Novela “Em Família” esvazia audiência da GloboRevista Veja - Pior da história. The shows was directly affected, and long-standing programs such as A Grande Família hit historic negative record ratings.NaTelinha - "A Grande Família" tem pior média da história; "Tá no Ar" perde para o SBT
The show's debut recorded 10 rating points in IBOPE, considering the measurement to São Paulo, and 11 points in Rio,'Tá no ar' faz ótima estreia com 11 pontos no RJ e 10 em SP the two major advertising markets in Brazil. This hearing is considered "satisfactory". Despite the good start, the ratings ebbed and flowed, and the program was in second place in its exhibition schedule sometimes. The average of the first season was 9.2 points.'Tá no Ar' encerra temporada mais querido na web do que na TV. Season Timeslot (BRT) Episodes Premiered Ended TV Season Rank Ibope Rating Date PremiereRating Date FinaleRating 1 9 10 9.2 2014 +50Mundo Brasil - Os 50 programas mais vistos de 2014 no Brasil são todos da Globo 9.2 2 9 13.8 12.3 2015 +20 Os 20 programas mais vistos de julho! Record e SBT quebram monopólio da Globo com suas novelas 13.8Universo Online - "Tá no Ar" cresce 35% em ibope na nova temporada 3 12 14.1 17.2 2016 16thBastidores da TV - Top 50 São Paulo TV programs 14.6ZeroHora - Com alta audiência, "Tá no Ar" tem nova temporada confirmada
Critical The debut of the series was well received by critics. Fernando Oliveira, of R7, labeled it "best premiere", and highlighted the satires and references to other programs. Mauricio Stycer, of Universo Online (UOL), was positive, and highlighted the parody of a northeastern activist.
Awards and nominations YearAwardCategoryNomineeResult2014Prêmio F5 Nominated201745th International Emmy Awards Nominated
References