Idhu Enna Maayam () is a 2015 Indian Tamil-language romantic comedy film written and directed by Vijay and produced by R. Sarathkumar, Radikaa and Listin Stephen under the production banner of Magic Frames. The film stars Vikram Prabhu and Keerthy Suresh (in her Tamil debut), while Kavya Shetty has a supporting role. G. V. Prakash Kumar composed the music. The film was released on 31 July 2015. It was reported to be inspired by the 2010 South Korean film Cyrano Agency, itself based on Edmond Rostand's play Cyrano de Bergerac.
Plot Arun is a struggling theatre artist. With the help of his friends, who are also struggling theatre artists, he starts a website called UMT (Unnal Mudiyum Thambi; ) which helps men struggling in love successfully unite with the woman of their dreams with the help of theatrics. One day, UMT gets a rich client in the form of Santhosh, the owner of a real estate company. Santhosh is in love with a singer named Maya and offers 1,00,00,000 if Arun and his friends can help him win Maya's heart. Arun has second thoughts over the offer because Maya is his ex-girlfriend. They had broken up due to a serious misunderstanding between them. Though he still has feelings for Maya, he reluctantly agrees to help Santhosh. However, he foils all the plans to bring Santhosh and Maya together. A frustrated Santhosh then directly proposes to Maya, but she rejects him as she has still not forgotten Arun. In the end, it is revealed that Santhosh and Arun's friends knew about Arun's love for Maya, and with her help, they deliberately made all the plans to unite Santhosh and Maya fail so that Arun and Maya can get back together. Arun realises his mistake and declares his love for Maya, thus rekindling their romance.
Cast
Production The collaboration between the producers, director A. L. Vijay and Vikram Prabhu was first revealed in July 2014, when the director noted he had finished writing the script for a romantic film to be shot in Chennai. In August 2014, Malayali actress Keerthy Suresh was brought in to play the female lead role, thus making her debut in Tamil films. Kavya Shetty, who had previously featured in Kannada films, also joined the cast later that month and participated in a workshop to get into her character of a college girl in the flashback sequences. The film progressed without a title until December 2014, when director Vijay revealed that the film would be titled as Idu Enna Maayam. The title is derived from a song from Oram Po (2007). Filming wrapped in early February 2015.
Soundtrack The music is composed by G. V. Prakash Kumar and all lyrics are by Na. Muthukumar except for "High Volatage" by MC Vickey.
Release Idhu Enna Maayam was released on 31 July 2015. The film had its television premiere on 29 November the same year via Sun TV.
Reception S. Saraswathi of Rediff.com wrote, "Director Vijay’s Idhu Enna Maayam may lack the passion and originality of his previous films, but does make a decent entertainer". Anupama Subramanian of Deccan Chronicle wrote, "Director Vijay, known for his earlier clean feel-good flicks, has travelled in a tried and tested plot, which offers nothing new in this rom-com" although she praised the cinematography. Jyothi Prabhakar of The Times of India wrote, "The trick is to see the film for what it is – a full-of-clichés breezy romcom". Sify wrote, "[Idhu Enna Maayam] is a template romantic drama with slow paced screenplay garnished with beautiful cinematography".
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