Pinocchio () is a 2014–2015 South Korean television series starring Lee Jong-suk, Park Shin-hye, Kim Young-kwang, and Lee Yu-bi. With 20 episodes, the show aired on SBS from 12 November 2014 to 15 January 2015.
In China, the online broadcasting rights were sold at a record price of per episode, making it the most expensive Korean drama ever to be sold in China at the time. As of 23 January 2015, it has an accumulated view of 1 billion on Chinese video-sharing website Youku.
Synopsis In the year 2000, Ki Ha-myung is leading a happy life with his parents and elder brother, Jae-myung, until his father, Ki Ho-sang, the captain of a firefighting squad, dies in a factory explosion during a rescue attempt, along with several of his men. Ho-sang's body initially goes missing, and the media sensationalizes the case by scapegoating him. In a battle for ratings, cold and calculating MSC reporter Song Cha-Ok alleges that Ho-sang survived the blast and is currently in hiding because he was responsible for the deaths of his men. This causes the Ki family to become outcasts in their neighborhood and objects of national scorn. Ki Ho-sang's wife kills herself and Ha-myung by jumping off a cliff, and the elder son, Jae-myung, blames their deaths on the media, particularly Cha-ok.
But Ha-myung is alive, having been rescued from the water by Choi Gong-pil, a kind elderly man who lives on Hyangri Island. Gong-pil, who may either have Alzheimer's disease or trauma-induced memory loss, believes that Ha-myung is his older son Choi Dal-po, a simpleton who died thirty years earlier. Ha-myung embraces the deception and treats Gong-pil as his father. Gong-pil officially adopts Ha-myung, now named Dal-po, and places him in the family register as his eldest son. Five months later, when Gong-pil's younger son, Choi Dal-pyung, moves to the island with his daughter, Choi In-ha, they are flabbergasted to be told by Gong-pil to address a mere boy as their "older brother" and "uncle", respectively. Choi In-ha has "Pinocchio syndrome", which causes her to hiccup whenever she tells a lie. She idolizes her mother and hates living on the island after her parents' divorce. The fledgling friendship between Dal-po and In-ha is dashed, however, when he learns that In-ha's mother is none other than Song Cha-ok.
Five years later, In-ha and Dal-po are seniors and classmates at their small-town high school. Dal-po, who is a genius, pretends to be dumb and gets all zeroes in his test scores to keep up the deception in front of Choi Gong-pil. With his last-place class standing and scruffy, country bumpkin hair, Dal-po is friendless at school, while In-ha is the most popular girl. Dal-po secretly likes In-ha, and he is forced to join a televised quiz show at first to prevent Ahn Chan Soo, who has a crush on In-ha, from confessing to her on national TV. At the TV studio, Dal-po runs into the show producer, Hwang Gyo-dong, who had been a YGN reporter and one of Cha-ok's rivals but changed careers after what happened to the Ki family. After seeing Dal-po on TV, and despite knowing that her Pinocchio syndrome limits her career choices, In-ha decides to become a journalist.
In 2013, the Choi family has moved back to the city. In-ha has spent the last three years after college studying to become a reporter but continuously fails her job interviews. On the other hand, due to the poverty-stricken condition of the Choi family, Dal-po is forced to work as a taxi driver to make ends meet. Cha-ok, who hasn't seen her daughter in a decade and is now MSC's nightly news anchor and section chief, fails In-ha at her final interview, saying a reporter with Pinocchio syndrome would be useless. Seeing how hurt In-ha is at her mother's rejection, Dal-po becomes determined to help her achieve her dream and announces that he wants to become a reporter as well. A month later, In-ha and Dal-po apply at YGN's "blind" audition for broadcast news reporters, but only Dal-po gets hired. When confronted by Gyo-dong, now chief of YGN's news desk, Dal-po confesses his real identity as well as his real motive for taking the job: he wants to find his older brother, Jae-myung, and clear their father's name. But what he doesn't know is that Jae-myung has taken revenge on the factory workers who lied about their father by killing all of them and framing his last victim for the murders by hiding his body and making it seem like he is on the run. Meanwhile, with MSC's credibility rating at an all-time low, Cha-ok hires In-ha, using her Pinocchio syndrome in a publicity stunt. Thus, Dal-po and In-ha become rookies at rival networks, and among their colleagues are Seo Beom-jo, who comes from a rich, sheltered chaebol background and has a connection to In-ha via a wrong cellphone number, and Yoon Yoo-rae, once a sasaeng fan who now uses those obsessive and determined traits in her new job.
Later in her line of work, In-ha discovers Choi Dal-po's real identity and is disgusted by what her mother Cha-ok did to his family during the fire accident. In a lecture held by Cha-ok, In-ha stands against her and in the process, reveals to Jae-myung that his brother is alive. Together, they try to bring Cha-ok down through their honest news reporting, all the while uncovering a bigger conspiracy in the news industry.
Cast and characters Main Lee Jong-suk as Choi Dal-po/Ki Ha-myung Nam Da-reum as young Dal-po/Ki Ha-myung A young man whose family is torn apart by a tragedy, who assumes a different identity and attempts to rebuild his life. Park Shin-hye as Choi In-ha Roh Jeong-eui as young In-ha A young woman who suffers from a condition that causes her to hiccup whenever she tells a lie. She goes on to become a reporter, and her friendship with Choi Dal-po/Ki Ha-myung takes her life in unexpected directions. Kim Young-kwang as Seo Beom-jo A young reporter who becomes entwined in the lives of In-ha, her mother, and the intrigues of journalism. Lee Yu-bi as Yoon Yoo-rae A past sasaeng fan who decides to become a reporter.
Supporting MSC newsroom Jin Kyung as Song Cha-ok In-ha's estranged mother. A cold, merciless woman who chose to abandon her family for her career. She eventually became one of the best news anchors in the industry. Kim Kwang-kyu as Kim Gong-joo Chief of the MSC news desk. Kim Young-hoon as Lee Il-joo Im Byung-ki as Yeon Doo-young Yoon Seo-hyun as Lee Joo-ho Lee Seung-ho as Jae Dae-gook
YGN newsroom Lee Pil-mo as Hwang Gyo-dong Chief of the YGN news desk. Gyo-dong works with the motto "the truth can change the world". He looks out for Dal-po and tries to discreetly help him in proving his family's innocence. Min Sung-wook as Jang Hyun-kyu Kang Shin-il as Lee Young-tak Jo Deok-hyun as Jo Won-gu Choo Soo-hyun as Im Jae-hwan
Family Jung In-gi as Ki Ho-sang, Ha-myung's father Jang Young-nam as Ha-myung's mother Yoon Kyun-sang as Ki Jae-myung, Ha-myung's older brother Shin Jae-ha as young Jae-myung Byun Hee-bong as Choi Gong-pil, In-ha's grandfather Shin Jung-geun as Choi Dal-pyung, In-ha's father. A former banker, he was fired from his job after accusing his superior of illegal lending. Kim Hae-sook as Park Rosa A wealthy CEO who owns several malls and who seems to be a doting mother who spoils her son, Beom-jo. Rosa hides a darker side, however, having conspired with Song Cha-ok to deliberately twist the news in order to protect her interests.
Extended Lee Joo-seung as Ahn Chan-soo, a police officer who has had a crush on In-ha since high school Kim Min-young as Song Yeong-joo Park Soo-young as Jung Gi-bong Yoon Jin-young as Firefighter Yeom Dong-hyun as Factory supervisor Choi Jong-hoon as Factory worker Kim Young-joon as Neighborhood boy with Pinocchio syndrome Ahn Sun-young as Broadcast station writer Woo Hyun as Dal-po's homeroom teacher Im Do-yoon as Go Ji-hee Lee Jung-soo as Lost hiker Hong Hyun-hee as Teacher Yoon Lee Seung-woo as Ahn Joon-ki, Chan-soo's eldest child
Special appearances Im Sung-han as Quiz show host (eps. 1–2) Jang Gwang as High school principal (ep. 2) Jung Woong-in as Min Joon-gook (ep. 2) Jang Hang-jun as Director (ep. 2) Kim Min-jung as Dal-po's blind date prospect (photo, ep. 3) Lee Bo-young as Hye-sung car navigation (voice, ep. 3) Kim Hee-chul as Yoo-rae's cellphone wallpaper (photo, ep. 8) Bae Suzy as Beom-jo's blind date prospect (photo, ep. 12) Yoon Sang-hyun as Cha Gwan-woo, Jae-myung's public defender (ep. 12) Lee Joon as Fama, idol singer investigated for propofol use (ep. 19) Kangnam as Cha-ok's student (ep. 20) Shin Jae-ha as himself (ep. 20) Oh Seung-ah as MSC news reporter interviewer
Production The series reunited actors Lee Jong-suk and Kim Hae-sook with screenwriter Park Hye-ryun and television director Jo Soo-won, who had collaborated a year before on I Can Hear Your Voice.
Original soundtrack English titles are adapted from iTunes and credits from Naver Music.
Part 1
Part 2
Part 3
Part 4
Part 5
Part 6
Part 7
Part 8
Part 9
Ratings Broadcast date Episode titleEach of the episode titles is excerpted from well-known works of fiction, such as fairy tales, fables, novels, and plays. Average audience share Nielsen Korea TNmS Nationwide Seoul Nationwide Seoul 1 12 November 2014 "Pinocchio"The Adventures of Pinocchio 2 13 November 2014 "The Ugly Duckling"The Ugly Duckling 9.8% 10.8% 10.6% 12.8% 3 19 November 2014 "The Snow Queen"The Snow Queen 9.4% 10.9% 9.4% 10.9% 4 20 November 2014 "Romeo and Juliet"Romeo and Juliet 10.4% 11.8% 10.6% 12.8% 5 26 November 2014 "The King Has Donkey Ears"Midas 10.2% 12.2% 9.2% 11.6% 6 27 November 2014 "Two Years' Vacation"Two Years' Vacation 10.4% 12.1% 11.0% 14.1% 7 3 December 2014 "The Frog in the Well"Chinese fable 井底之蛙 ("a frog in a well") 8.7% 9.6% 8.9% 11.3% 8 4 December 2014 "A Lucky Day"Korean short story written by Hyun Jin-geon, published in 1924. 10.2% 11.4% 10.8% 12.7% 9 10 December 2014 "The Pied Piper of Hamelin"Pied Piper of Hamelin 10.1% 11.9% 9.2% 11.1% 10 11 December 2014 "The Boy Who Cried Wolf"The Boy Who Cried Wolf 10.7% 12.3% 10.8% 13.2% 11 17 December 2014 "A Midsummer Night's Dream"A Midsummer Night's Dream 10.4% 11.6% 11.1% 13.3% 12 18 December 2014 "The Magic Flute"The Magic Flute 9.7% 10.9% 11.3% 13.5% 13 24 December 2014 "The Gift of the Magi"The Gift of the Magi 9.8% 11.1% 10.4% 12.2% 14 25 December 2014 "Hansel and Gretel"Hansel and Gretel 10.8% 11.7% 11.6% 13.3% 15 1 January 2015 "Don Quixote"Don Quixote 12.9% 14.6% 13.3% 15.6% 16 7 January 2015 "The Emperor's New Clothes"The Emperor's New Clothes 11.8% 14.0% 12.9% 15.7% 17 8 January 2015 The Scarlet LetterThe Scarlet Letter 12.9% 12.7% 15.1% 18 14 January 2015 "The Red Shoes"The Red Shoes 11.9% 13.3% 12.6% 16.0% 19 "The North Wind and the Sun"The North Wind and the Sun 11.3% 12.1% 12.1% 15.5% 20 15 January 2015 "Peter Pan"Peter Pan; or, the Boy Who Wouldn't Grow Up 15.1% Average
Awards and nominations Year Award Category Recipient Result 2014 27th Grimae Awards Best Actor Lee Jong-suk SBS Drama Awards Top Excellence Award, Actor in a Drama Special Top Excellence Award, Actress in a Drama Special Park Shin-hye Top 10 Stars Lee Jong-suk Park Shin-hye SBS Special Award Lee Jong-suk Netizen Popularity Award Park Shin-hye Best Couple Award Lee Jong-suk and Park Shin-hye New Star Award Kim Young-kwang Lee Yu-bi 2015 51st Baeksang Arts Awards Best Actress (TV) Park Shin-hye Most Popular Actor (TV) Lee Jong-suk 10th Seoul International Drama Awards Outstanding Korean Drama Pinocchio 8th Korea Drama Awards Top Excellence Award, Actor Lee Jong-suk Top Excellence Award, Actress Park Shin-hye 4th APAN Star Awards Top Excellence Award, Actress in a Miniseries Best Young Actor Nam Da-reum Best Production Director Jo Soo-won Best Original Soundtrack "Pinocchio" by Roy Kim
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