Yuliana Yuryevna Slashcheva (Russian: Юлиа́на Ю́рьевна Слащёва; born 9 September 1974) is a media manager, a communications expert, Chairman of the Board at SMF Studio/Soyuzmultfilm (since 2017), Russia's oldest animation studio based in Moscow, Chairman of the Board for the Association of Animation film industry and CEO of the Gorky Film Studio (since 2019). Since November 14, 2018, she has been a member of the Board of the Federal Fund for Social and Economic Support of Russian Cinematography, as well as a member of the Board of Directors of Roskino. Prior to joining SMF Studio/Soyuzmultfilm she was the Chief Executive Officer of Russia's leading content holding CTC Media (2013New CEO of "CTC Media" appointed Julian Slaschova // TASS, 30.07.2013—2016General Director of "CTC Media" Juliana Slaschova leaves the company // Vedomosti, 26.05.2016). Earlier she was the President and Chief Executive of Russia's largest strategic communications agency, Mikhailov & Partners, where she was responsible for the planning and delivery of major Russian and international projects. In November 2023, she joined the Russian part of the BRICS Women's Business Alliance
Education and career In 1996, Yuliana Slashcheva earned a degree in economics, marketing and PR from Moscow University for the Humanities.Biography on the site RIA Novosti She took an internship in U.S.-based Quasar Communications, and in 1994, she joined Mikhailov & Partners communications group. Between 2002 and 2004, Yuliana Slashcheva was the manager of corporate communications with ESN Group. In this role, she was responsible for external communications and relations with regional authorities, partners and mass media. During the same period, she has also served as Deputy Chief Executive of Russian energy company Kolenergo.Yuliana Slashcheva was appointed as the general director of CTC Media // Rossiyskaya Gazeta, 2013-07-29 In 2004, as a Partner and Consultant with BBDO Group, she led the creation of a PR agency within the group. In 2005, she returned to Mikhailov & Partners as its President.Strategic development of Mikhailov & Partners, Strategic Communication Management as the president of the group will be engaged in Yuliana Slashcheva // Sostav.ru, 2005-07-14 Yuliana Slashcheva has run over 200 communications campaigns for Russian and international clients during her term with this PR consultancy. For 8 years, she was responsible for strategic development of the agency while overseeing the delivery of information campaigns for Russian and Western clients, communications support programs for government authorities and political associations, NGO reputation management programs, as well as investor relations and crisis communications programs.
CTC Media On August 1, 2013, Yuliana Slashcheva was appointed the Chief Executive Officer of CTC Media. She was tasked with enhancing the communications with CTC Media investors and advertisers, diversifying the holding's business,Yuliana Slashcheva headed "CTC Media" // Rossiyskaya Gazeta, 30.07.2013 and ensuring that CTC Media becomes more than just a television company.
In November 2013, under Yuliana Slashcheva's leadership, CTC Media adopted a new development strategy focused on the transformation of CTC Media into a content holding with diversified revenue sources.Vyacheslav Murugov, CTC: "We can not afford to depend on one genre" // RBK daily, 18.02.2014 To implement this strategy, CTC Media took a number of actions, such as developing the transmedia and licensing operations, launching new businesses and expanding the presence of its content across different platforms. Slashcheva launched a series of projects beyond the traditional television domain to implement the new strategy: CTC Media started to license its products for use in non-TV industries. The company signed a contract with Printdirect, an online print service offering personalized hoodies, T-shirts and mugs, licensing the use of images associated with the holding's TV projects. Slashcheva claims that this approach helps to improve the communications with company audiences."CTC Media" opens gift shop // Rtailer.ru, 31.10.2013 Upon the signing of the agreement, CTC Media opened its branded store on Printdirect website. CTC Media launched the Sweet Me online clothing store. The WildberriesCTC Media has entrusted online sales of its clothing Wildberries // Vedomosti, 13.03.2015 project was chosen as the store operator, while CTC Media focused on product placement of the brand into its channels and projects.CTC Media added trade // Retailer, 24.04.2014 In October 2014, one of the holding’s channels Domashny launched its new design and presented an animated logo unique for the Russian market.Domashny was transfigured // Telecom-Daily, 16.10.2014 In 2014, CTC Media content was launched on the Hulu.CTC Media content appeared in the US service Hulu // Sostav.ru, 23.07.2014 Internet streaming platform. According to Slashcheva, RoskinoCTC Media almost agreed with the portal Hulu to place several series // Vedomosti, 23.05.2014 actively supported the negotiation of this launch. For Hulu and Hulu Plus, CTC Media featured a lineup of TV series in a variety of genres.CTC Media content appeared in the US service Hulu // Sostav.ru, 07.07.2014 As a part of the new business development program, CTC Media launched its fourth channel, CTC Love,Love for the CTC. CTC Media will have a fourth channel. This spring mediahoding starts for young girls CTC Love // Vedomosti, 29.01.2014 in January 2014. Since the beginning of 2015, the new channel has acquired 0.78% share of the All 11-34 audience. CTC Love achieved even more impressive results with the Women 11-34 audience where it has consistently had over 1% share in 2015.CTC Love a year has passed // Advertology, 16.02.2015 Earlier in October 2014, CTC Love received the Golden Ray award in the Brightest Launch nomination.Winners of the National Award "Golden Ray" – 2014 // NAT News, 24.10.2014 In December 2014, the number of Molodezhka community subscribers on Vkontakte reached one million.Molodezhka on Vkontakte // Vkontakte In January 2015, CTC Media launched the first mobile game in the Molodezhka franchise. To reinforce its digital business, in January 2015, CTC Media acquired Caramba TV, a producer of digital and transmedia content.СТС Media acquired a CarambaTV // Vedomosti, 12.01.2015 In August 2015, CTC Media launched Europe's firstThe results of the first month of "CTC. The second screen" // Tv-digest.ru, 07.10.2015 channel-wide application “CTC. Second Screen” integrating its TV programming with additional content delivered to mobile devices.СТС: самый настоящий второй экран // Telecom Daily, 26.08.2015] The app was first used for the second season of the Molodezhka TV series.Molodezhka: the second season – the second screen // Vsluh.ru, 20.11.2014 Support for other programming was added later. In November 2015, CTC Media launched the new Che channel about “real men”, using the frequency previously occupied by Peretz.Russia’s CTC Media to launch Che Channel for ‘real men’ // Digital TV Europe, 05.11.2015 In 2016, CTC Media opened a TV studio for children under the partnership agreement with KidZania park in Moscow.CTC Media TV studio offers a children's play in the children's park KidZania // TASS, 28.01.2016
The new development program helped CTC Media to become Russia's first TV holding to build a profitable digital and transmedia business.CTC Media announces financial results for the fourth quarter and full year ended December 31, 2014 // CTC Media, 05.03.2015 In 2014, new amendments to the Russian mass media law limited the aggregate foreign beneficial ownership or control of Russian mass media to no more than 20% starting from January 1, 2016. This limitation applied to CTC Media holding as well. As the result, the holding owners and the management team started thinking about changing the company ownership.CTC Media is thinking about selling the business because of the media law // BBC, 06.03.2015
After setting up the sale of CTC Media from its owners to Alisher Usmanov's and Ivan Tavrin's UTH by September, Yuliana Slashcheva told the media that this scenario would help the company management to focus on core business as it would solve the issues arising from the changes to the mass media law.CTC Media Enters into Definitive Agreement to Sell a 75% Interest in its Operating Businesses to UTH Russia for $200 Million // CTC Media, 25.09.2015 The final closure of this transaction in December 2015 required the company shareholders’ approval. Slashcheva personally urged them to vote for the sale of CTC Media.CTC Media Reminds Stockholders of Upcoming Special Meeting // CTC Media, 25.09.2015 The deal was completed on December 24, 2015.СTС Media has closed a deal to sell 75 % of assets holding UTH // Kommersant, 24.12.2015 It was announced at the same time that Slashcheva would continue in her role in the company.
Upon the sale consummation, Yuliana Slashcheva together with UTH representatives was elected to the Board of the new managing entity, CTC Investments, which became the owner of Russian and Kazakh assets of CTC Media. Her authority as the CEO of the holding itself was expanded.
May 26, 2016 it became known that Yuliana Slashcheva leaves the CTC Media.General director of CTC Media Yuliana Slashcheva leaves the company // RBK, 26.05.2016
SMF Studio (Soyuzmultfilm) and Gorky Film Studio On February 3, 2017, by order of the Minister of Culture of the Russian Federation, she was appointed Chairman of the Board of the SMF Studio. For the period 2017-2020 a huge amount of work has been done to restore the film studio and its development:
Until 2017, the legendary animation studio of the Soviet era occupied premises on Dolgorukovskaya Street in Moscow, which were in disrepair when Yuliana Slashcheva took office. The studio has been mostly focused on the production of the short films; Having moved to a new, technologically equipped building, the film studio paid off debts to the government and authors over several years, and the total turnover of money in 2019 amounted to more than a billion rubles, where half is the company's commercial proceeds; Almost 100% of the rights to characters and cartoons have been returned For the first time the film studio held a rebranding and developed a new corporate identity; Production of series, feature-length and short-length animated films was launched. In 2020, SMF Studio has produced 1,087 minutes of animation, in 2021 it is planned to increase it to 1,800 minutes. Every year, author's films produced by SMF Studio are getting prestigious awards at international festivals and shows (the studio got 45 awards in 2020); The film studio is simultaneously developing in a whole range of areas: licensing activities, educational programs based on animation, organizing multi-format offline events, cultural and educational events; Over the past three years, the film studio has cooperated with large business partners to the implementation of its projects: Gazprommedia, Rosneft, Rosa-Khutor, Pochta Rossii and many others; In 2020, with the active participation of Yuliana Slashcheva, the film studio entered into an agreement and devised a development strategy together with SBER; According to this strategy, in the coming years SMF Studio plans to become one of the key players in the international market. The film studio is already creating several projects in partnership with a major global distributor and producer - Cyber Group Studios. Various films of the film studio, both from the "Golden Collection" and new projects, were purchased for distribution in more than 50 countries of the world.
On October 8, 2019, Yuliana Slashcheva was appointed CEO of the Gorky Film Studio The new team assessed the situation, worked out a new development strategy until 2026, hold a rebranding and relaunched the production center;