ProEvents is the leading football promoter in Asia and they are a marketing and event management consultancy with offices in Hong Kong, Malaysia and Singapore.
History
The company was established in Hong Kong in 1992 by Paul J Kam and Julian Kam, a FIFA Licensed Match Agent. Subsequently, two more offices were set up in Singapore and Malaysia in 2000 and 2001 respectively.
The company’s first-ever international football match organised two decades ago was Hong Kong local champions Eastern Athletic Association vs. Japan J-League Nagoya Grampus Eight taken place at the Mongkok Stadium in Hong Kong in 1993. Since then, ProEvents has managed and organised international football matches in the following Asian cities:
Bandar Seri Begawan, Bangkok, Beijing, Busan, Guangzhou, Hangzhou, Hanoi, Hong Kong, Jakarta, Kuantan, Kuala Lumpur, Macao, Manila, Nagoya, Saitama, Seoul, Shanghai, Shenzhen, Singapore, Tokyo, Vancouver and Yiwu.
Business
ProEvents has been organising and promoting international matches for major football clubs as well as national teams, also specialises in club sponsorship and CSR, media and event marketing, merchandising & licensing, player commercial endorsement and professional consultancy in the football industry.
Clubs and National Teams
Over the past 25 years, the company has organised and promoted international events with football clubs such as Arsenal,. Arsenal F.C. 11 April 2013 FC Barcelona, Chelsea, Inter Milan, Liverpool, Manchester City, Manchester United. Manchester United F.C. 20 October 2006. Next Media 02 August 2007. Next Media 04 August 2007 etc. Also national teams such as Argentina, Brazil, China, England, Japan, Malaysia, Thailand etc.. Football Association of Malaysia 27 July 2012 ProEvents have been appointed by the Premier League as Official Event Management Partner exclusively to organise the Barclays Asia Trophy in Hong Kong in 2011 and 2013.
Players
The company has worked with a number of high-profile players for commercial endorsement in the region. These players include Lionel Messi,. ProEvents 30 September 2014 Frank Lampard, Fernando Torres, Fabio Cannavaro,. ProEvents 6 August 2006 Ahn Jung Hwan,. ProEvents 16 May 2006 Ryan Giggs,. ProEvents 10 May 2006 Michael Owen, John Terry, Steven Gerrard, Robert Pires.. ProEvents 28 Feb 2013
Matches
Updated on 16 Oct 2019 1993 Eastern vs Nagoya Grampus Eight Hong Kong 1994 Eastern vs UC Sampdoria Hong Kong China National Team vs UC Sampdoria China Indonesia National Team vs UC Sampdoria Italy 1995 Sing Tao vs UC Sampdoria Hong Kong China National Team vs UC Sampdoria China Malaysia Selection vs Manchester United Malaysia Merdeka Tournament (Bulgaria National Team, Iraq National Team, Malaysia National Team, South Korea National Team, Uzbekistan National Team, Budapesti Vasas Sport Club) Malaysia 1996 Golden Selection Team vs England National Team Hong Kong 1997 South China vs Manchester United Hong Kong Thailand National Team vs Manchester United Thailand Urawa Red Diamonds vs Manchester United Japan South China vs Chelsea. South China Morning Post 28 March 1997 Hong Kong Brunei National Team vs Chelsea Brunei Thailand National Team vs Chelsea Thailand 1999 South China vs Manchester United Hong Kong Shanghai Shenhua FC vs Manchester United China Thailand National Team vs Arsenal Thailand Malaysia National Team vs Arsenal Malaysia 2000 South China vs Yugoslavia National Team Hong Kong 2001 Singapore National Team vs Manchester United Singapore Thailand National Team vs Manchester United Thailand Malaysia National Team vs Manchester United. BBC Sport 6 July 2001 Malaysia International Youth Tournament (China, Argentina, Brazil, Japan) Hong Kong 2002 Malaysia National Team vs Brazil National Team. Sina Corp 29 March 2002 Malaysia Slovakia National Team vs Japan National Team Japan Thailand National Team vs Leeds United Thailand 2003 Urawa Red Diamonds vs Feyenoord Japan Busan Icons vs Feyenoord Korea China National Team vs Brazil National Team. People's Daily 14 January 2003 China International Youth Tournament (Brazil vs Malaysia & Portugal vs Korea) Malaysia 2004 China National Team vs Finland National Team China Urawa Red Diamonds vs Inter Milan Japan 2005 Honda Cup (Vietnam National Team, SK Bucheon, Indonesia National Team, FC Barcelona B Team) Vietnam Hong Kong Representative Team vs Brazil National Team. South China Morning Post 4 April 2013 Hong Kong 2007 Reunification Cup (Bayern Munich, São Paulo, China National Team, FIFA World Stars, Hong Kong celebrities, Mainland China celebrities) Hong Kong Urawa Red Diamonds vs Manchester United. ESPN FC 10 May 2007 Japan FC Seoul vs Manchester United Korea Shenzhen Xiangxue Eisiti vs Manchester United Macau Guangzhou Pharmaceutical FC vs Manchester United China Mission Hills Invitation XI vs FC Barcelona Hong Kong 2008 Lunar New Year Cup (Ulsan Hyundai) Hong Kong Guangzhou Pharmaceutical FC vs Chelsea China Chengdu Blades FC vs Chelsea Macau Malaysian Selection vs Chelsea. The Daily Telegraph 24 July 2008 Malaysia Argentina Men’s Olympic Team vs. Japan Men’s Olympic Team Japan Argentina Women's Olympic Football Team vs. Japan Women's Olympic Football Team Japan 2009 Malaysian XI vs Manchester United. The Star (Malaysia) 12 June 2009 Malaysia FC Seoul vs Manchester United Korea Hangzhou Greentown FC vs Manchester United China 2011 Hangzhou Greentown FC vs Arsenal. Arsenal F.C. 25 May 2011 China Malaysian XI vs Arsenal. Ticketpro 13 July 2011 Malaysia Sunray Cave FC vs Liverpool China Malaysian XI vs Liverpool. Liverpool F.C. 7 June 2011 Malaysia Malaysian XI vs Chelsea. Ticketpro 21 July 2011 Malaysia Thai Premier League All Stars vs Chelsea Thailand Barclays Asia Trophy (Chelsea, Aston Villa, Blackburn Rovers, Kitchee). Hong Kong Football Association 27 July 2011 Hong Kong 2012 Malaysian XI vs Arsenal . Arsenal F.C. 14 June 2012 Malaysia Kitchee vs Arsenal Hong Kong Malaysian XI vs Manchester City. Ticketpro 30 July 2012 Malaysia 2013 Nagoya Grampus vs Arsenal. Arsenal F.C. 29 March 2013 Japan Urawa Red Diamonds vs Arsenal Japan Indonesia National Team vs Arsenal Indonesia Singha Thailand All-Star XI vs Chelsea Thailand Malaysian XI vs Chelsea. Goal.com 30 May 2013 Malaysia BNI Indonesia All Stars vs Chelsea Indonesia Barclays Asia Trophy (Manchester City, Tottenham Hotspurs, Sunderland, South China). Hong Kong Football Association 30 May 2013 Hong Kong Merdeka Tournament. Football Association of Malaysia 26 August 2013 (Malaysian, Singapore National Team, Thailand National Team, Myanmar) Malaysia 2014 Kitchee vs Paris Saint-Germain. Paris Saint-Germain F.C. 29 July 2014 Hong Kong HKFA Centennial Celebration Match. BBC Sport 14 October 2014 (Hong Kong vs Argentina) Hong Kong 2015 Malaysian XI vs Tottenham Hotspurs. Tottenham Hotspurs 27 May 2015 Malaysia Thailand All-Stars vs Chelsea. Chelsea 30 May 2015 Thailand Malaysian XI vs Liverpool Malaysia 2016 Vancouver International Soccer Challenge (Vancouver Whitecaps FC. Vancouver Whitecaps 19 July 2016 vs Crystal Palace F.C.. Crystal Palace F.C. 19 July 2016) Canada 2017 Nike Lunar New Year Cup (Kitchee, FC Seoul, Muangthong United, Auckland City). Hong Kong Football Association 31 January 2017 Hong Kong Jockey Club Kitchee Centre Challenge Cup. ProEvents 26 May 2017 (Kitchee vs Tottenham Hotspurs) Hong Kong 2017 King's Cup (Thailand, Belarus, Burkina Faso, North Korea). Thai Football Database 20 June 2017 Thailand 2018 2018 International Champions Cup (Atlético Madrid, Arsenal, Paris Saint-Germain). PSG 3-2 Atlético de Madrid, ICC 30 July 2018. Arsenal 5-1 PSG, ICC 28 July 2018. Atlético de Madrid 1-1 Arsenal (3-1 Pens), ICC 26 July 2018 Singapore International Friendly Match. Hong_Kong_Football_Association 11 October 2018 (Hong Kong vs Thailand) Hong Kong 2019 TONGHAI FINANCIAL Chinese New Year Cup 2019 (Hong Kong CNY Selection, Sagan Tosu, Shandong Luneng, Auckland City). Hong Kong Football Association 7 Feb 2018 Hong Kong 2019 Airmarine Cup (Oman, Singapore, Malaysia, Afghanistan). Bernama 24 March 2019 Malaysia Liverpool Legends vs Borussia Dortmund Legends. Liverpool 8 June 2019 Hong Kong 2019 King's Cup (Thailand, Curaçao, Vietnam, India). Fox Sports 9 June 2019 Thailand JDT All-Stars Friendly Charity Match (Johor Darul Ta'zim TMJ vs Johor Darul Ta'zim Rest of the World). Free Malaysia Today 1 July 2019 Malaysia 2019 International Champions Cup (Manchester United, Inter, Juventus, Tottenham Hotspur). CNA 20 July 2019. 2019 ICC 21 July 2019 Singapore 2019 International Champions Cup (Inter vs Juventus). Sky Sports 24 July 2019 Nanjing, China 2019 International Champions Cup (Tottenham Hotspur vs Manchester United). 2019 ICC 25 July 2019 Shanghai, China
References
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