Sizzix is the brand name of a product range of home die-cutting machines and embossing machines manufactured by Ellison., Ellison Brands Retrieved October 22, 2013 The machines are used for cutting materials such as paper, fabric, vellum, metal and other materials that scissors can cut.Marcie Mower, "Die Cutting Machines", U Cut At Home The products are most commonly used by crafters, quilters and sewers for scrapbooking, cardmaking, home décor, jewelry making, and other arts and crafts activities.Marcie Mower, "Die Cutting & Embossing Machine Reviews & Comparison", U Cut At Home, Apr 25, 2012.
Sizzix has also seen success in its partnership with about 20 artists who have opened the company up to new markets and categories.Jennifer Wang, ,"O.C. Register, Feb 16, 2014.
Machines
The Sizzix product range launched in 2001 as an evolution of the first patented die-cutting machine, the Ellison LetterMachine, created in 1977.Wendy Bosberry-Scott, "The John Catt Guide to International Schools 2010/11", (page 272, 2010). Along with the die-cutting machines, the Sizzix product range also includes steel-rule dies, chemically-etched dies, embossing folders and storage folders."Die Cutting Machines", U Cut At Home
Awards
The Golden Press Kit Award was awarded to Sizzix at the Craft and Hobby Association (CHA) Summer 2012 trade show.,ScrapMag, October 16, 2012. The BIGkick was awarded the 2008 Reader's Choice Winner in the February 2009 issue of Creating Keepsakes magazine in the Die Cut Equipment category.,Creating Keepsakes Magazine, February 2009.
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