In his own time, William Shakespeare (1564–1616) was rated as merely one among many talented playwrights and poets, but since the late 17th century has been considered the supreme playwright and poet of the English language.
In the 18th century, editors and critics of the plays, disdaining the showiness and melodrama of Shakespearean stage representation, began to focus on Shakespeare as a dramatic poet, to be studied on the printed page rather than in the theatre. The rift between Shakespeare on the stage and Shakespeare on the page was at its widest in the early 19th century, at a time when both forms of Shakespeare were hitting peaks of fame and popularity: theatrical Shakespeare was successful spectacle and melodrama for the masses, while book or closet drama Shakespeare was being elevated by the reverential commentary of the Romantics into unique poetic genius, prophet, and bard.
Before the Romantics, Shakespeare was simply the most admired of all dramatic poets, especially for his insight into human nature and his realism, but Romantic critics such as Samuel Taylor Coleridge refactored him into an object of almost religious adoration, George Bernard Shaw coining the term "bardolatry" to describe it.
To the later 19th century, Shakespeare became in addition an emblem of national pride, the crown jewel of English culture, and a "rallying-sign", as Thomas Carlyle wrote in 1841, for the whole British Empire.
17th century Jacobean and Caroline
It is difficult to assess Shakespeare's reputation in his own lifetime and shortly after. England had little modern literature before the 1570s, and detailed critical commentaries on modern authors did not begin to appear until the reign of Charles I. The facts about his reputation can be surmised from fragmentary evidence. He was included in some contemporary lists of leading poets, but he seems to have lacked the stature of the aristocratic Philip Sidney, who became a cult figure due to his death in battle at a young age, or of Edmund Spenser. Shakespeare's poems were reprinted far more frequently than his plays; but Shakespeare's plays were written for performance by his own company, and because no law prevented rival companies from using the plays, Shakespeare's troupe took steps to prevent his plays from being printed. That many of his plays were pirated suggests his popularity in the book market, and the regular patronage of his company by the court, culminating in 1603 when James I turned it into the "King's Men," suggests his popularity among higher stations of society. Modern plays (as opposed to those in Latin and Greek) were considered ephemeral and even somewhat disreputable entertainments by some contemporaries. Some of Shakespeare's plays, particularly the history plays, were reprinted frequently in cheap quarto (i.e. pamphlet) form; others took decades to reach a 3rd edition.
After Ben Jonson pioneered the canonisation of modern plays by printing his own works in folio (the luxury book format) in 1616, Shakespeare was the next playwright to be honoured by a folio collection, in 1623. That this folio went into another edition within 9 years indicates he was held in unusually high regard for a playwright. The dedicatory poems by Ben Jonson and John Milton in the 2nd folio were the first to suggest Shakespeare was the supreme English poet of his age. These expensive reading editions are the first visible sign of a rift between Shakespeare on the stage and Shakespeare for readers, a rift that was to widen over the next two centuries. In his 1630 work 'Timber' or 'Discoveries', Ben Jonson praised the speed and ease with which Shakespeare wrote his plays as well as his contemporary's honesty and gentleness towards others.
Interregnum and Restoration
During the Interregnum (1642–1660), all public stage performances were banned by the Puritan rulers. Though denied the use of the stage, costumes and scenery, actors still managed to ply their trade by performing "drolls" or short pieces of larger plays that usually ended with some type of jig. Shakespeare was among the many playwrights whose works were plundered for these scenes. Among the most common scenes were Bottom's scenes from A Midsummer Night's Dream and the gravedigger's scene from Hamlet. When the theatres opened again in 1660 after this uniquely long and sharp break in British theatrical history, two newly licensed London theatre companies, the Duke's and the King's Company, started business with a scramble for performance rights to old plays. Shakespeare, Ben Jonson, and the Beaumont and Fletcher team were among the most valuable properties and remained popular after Restoration playwriting had gained momentum.
In the elaborate Restoration London playhouses, designed by Christopher Wren, Shakespeare's plays were staged with music, dancing, thunder, lightning, wave machines, and fireworks. The texts were "reformed" and "improved" for the stage. A notorious example is Irish poet Nahum Tate's happy-ending King Lear (1681) (which held the stage until 1838), while The Tempest was turned into an opera replete with special effects by William Davenant. In fact, as the director of the Duke's Company, Davenant was legally obliged to reform and modernize Shakespeare's plays before performing them, an ad hoc ruling by the Lord Chamberlain in the battle for performance rights which "sheds an interesting light on the many 20th-century denunciations of Davenant for his adaptations".(Hume, p. 20) The modern view of the Restoration stage as the epitome of Shakespeare abuse and bad taste has been shown by Hume to be exaggerated, and both scenery and adaptation became more reckless in the 18th and 19th centuries.
The incomplete Restoration stage records suggest Shakespeare, although always a major repertory author, was bested in the 1660–1700 period by the phenomenal popularity of Beaumont and Fletcher. "Their plays are now the most pleasant and frequent entertainments of the stage", reported fellow playwright John Dryden in 1668, "two of theirs being acted through the year for one of Shakespeare's or Jonson's." In the early 18th century, however, Shakespeare took over the lead on the London stage from Beaumont and Fletcher, never to relinquish it again.
By contrast to the stage history, in literary criticism there was no lag time, no temporary preference for other dramatists: Shakespeare had a unique position at least from the Restoration in 1660 and onwards. While Shakespeare did not follow the unbending French neo-classical "rules" for the drama and the three classical unities of time, place, and action, those strict rules had never caught on in England, and their sole zealous proponent, Thomas Rymer, was hardly ever mentioned by influential writers except as an example of narrow dogmatism. Dryden, for example, argued in his influential Essay of Dramatick Poesie (1668) – the same essay in which he noted that Shakespeare's plays were performed only half as often as those of Beaumont and Fletcher – for Shakespeare's artistic superiority. Though Shakespeare does not follow the dramatic conventions, Dryden wrote, Ben Jonson does, and as a result Jonson lands in a distant second place to "the incomparable Shakespeare."
18th century
Britain In the 18th century, Shakespeare dominated the London stage, while Shakespeare productions turned increasingly into the creation of star turns for star actors. After the Licensing Act 1737, a quarter of plays performed were by Shakespeare, and on at least two occasions rival London playhouses staged the very same Shakespeare play at the same time (Romeo and Juliet in 1755 and King Lear the next year) and still commanded audiences. This occasion was a striking example of the growing prominence of Shakespeare stars in the theatrical culture, the big attraction being the competition and rivalry between the male leads at Covent Garden and Drury Lane, Spranger Barry and David Garrick. There appear to have been no issues with Barry and Garrick, in their late thirties, playing adolescent Romeo one season and geriatric King Lear the next. In September 1769 Garrick staged a major Shakespeare Jubilee in Stratford-upon-Avon, which was a major influence on the rise of bardolatry.Pierce pp. 4–10 It was at the Shakespeare Jubilee that Garrick thanked the Shakespeare Ladies Club for saving Shakespeare from obscurity: "It was You Ladies that restor'd Shakespeare to the Stage you form'd yourselves into a Society to protect his Fame, and Erected a Monument to his and your own honour in Westminster Abbey."
As performance playscripts diverged increasingly from their originals, the publication of texts intended for reading developed rapidly in the opposite direction, with the invention of textual criticism and an emphasis on fidelity to Shakespeare's original words. The texts that are being read and performed today were largely settled in the 18th century. Nahum Tate and Nathaniel Lee had already prepared editions and performed scene divisions in the late 17th century, and Nicholas Rowe's edition of 1709 is considered the first truly scholarly text for the plays. It was followed by many good 18th century editions, crowned by Edmund Malone's landmark Variorum Edition, which was published posthumously in 1821 and remains the basis of modern editions. These collected editions were meant for reading, not staging; Rowe's 1709 edition was, compared to the old folios, a light pocketbook. Shakespeare criticism also increasingly spoke to readers, rather than to theatre audiences.
The only aspects of Shakespeare's plays that were consistently disliked and singled out for criticism in the 18th century were the puns ("clenches") and the "low" (sexual) allusions. While a few editors, notably Alexander Pope, attempted to gloss over or remove the puns and the double entendres, this was quickly reversed, and by mid-century the puns and sexual humour were (with only a few exceptions, notably Thomas Bowdler) restored permanently.
Dryden's sentiments about Shakespeare's imagination and capacity for painting "nature" were echoed in the 18th century by, for example, Joseph Addison ("Among the English, Shakespeare has incomparably excelled all others"), Alexander Pope ("every single character in Shakespeare is as much an Individual as those in Life itself"), and Samuel Johnson (who scornfully dismissed Voltaire's and Rhymer's neoclassical Shakespeare criticism as "the petty cavils of petty minds"). The long-lived belief that the Romantics were the first generation to truly appreciate Shakespeare and to prefer him to Ben Jonson is contradicted by praise from writers throughout the 18th century. Ideas about Shakespeare that many people think of as typically post-Romantic were frequently expressed in the 18th and even in the 17th century: he was described as a genius who needed no learning, as deeply original, and as creating uniquely "real" and individual characters (see Timeline of Shakespeare criticism). To compare Shakespeare and his well-educated contemporary Ben Jonson was a popular exercise at this time, a comparison that was invariably complimentary to Shakespeare. It functioned to highlight the special qualities of both writers, and it especially powered the assertion that natural genius trumps rules, that "there is always an appeal open from criticism to nature" (Samuel Johnson).