Going is a surname. Notable people with the surname include:

Ben Going (born 1985), American video blog personality Charles Buxton Going (1863–1952), American engineer Joanna Going (born 1963), American actress John Going (1872–19??), American politician and member of the Mississippi House of Representatives KL Going (born 1973), American author Shaun Going, Canadian construction engineer charged with terrorism Sid Going (1943–2024), New Zealand rugby union footballer