Hyderabad Metro Rail Brand Ambassadors (HMR–BA) campaign is an initiative of the Corporate Communication department of L&T Metro Rail (Hyderabad) Limited (LTMRHL) to find flag bearers for Hyderabad Metro Rail. There will be a citywide talent search where the brand ambassadors will be chosen based on the results of competitions.

Concept The initiative will select citizens of Hyderabad who wish to be a brand ambassador, in the category of companies (private, public or others), institutions (schools and colleges) and individuals such as senior citizens and housewives. The search is a multiple rounds competition that tests the individual's aptitude as an ambassador.

Functions of an ambassador Brand ambassadors duties will include: Launching stations, Flagging off trains, Conducting forums and workshops on metro related subjects, Interacting with people on the HMR subject,

Ambassador qualities Personality Communication skills Mental ability Leadership skills

Categories The campaign is split across six categories, in two phases:

Phase 1: Students (school) Students (college) Executives

Phase 2: Senior citizens Housewives Others

Timeline SN Category Dates(MM/DD/YYYY) Day 1 Schools School – registration start date 1/8/2013 Tuesday School – Registration end date 2/4/2013 Monday School – Auditions day 1 2/16/2013 Friday School – Auditions day 2 2/17/2013 Saturday School – Semi Finale 8/24/2013 Saturday School – Finale 9/22/2013 Sunday 2 College College – Registration start date 1/8/2013 Tuesday College – Activations start date 1/28/2013 Monday College – Activations end date 3/30/2013 Monday College – Registration end date 7/31/2013 Wednesday College – Auditions day 1 8/23/2013 Friday College – Semi Finale 8/25/2013 Sunday College – Finale 9/22/2013 Sunday 3 Executives Executives – Registration start date 1/8/2013 Tuesday Executives – Activations start date 3/5/2013 Tuesday Executives – Activations end date 4/24/2013 Saturday Executives – Registration end date 4/24/2013 Sunday Psychometric test duration 25 to 10 May Executives – Auditions day 1 5/18/2013 Saturday Executives – Semi Finale 24 or 25 August 2013 Saturday / Sunday Executives – Finale 9/22/2013 Sunday 4 Senior Citizens and Housewives Senior Citizens – Registration start date 1/8/2013 Tuesday Senior Citizens – Activations start date 3/30/2013 Saturday Senior Citizens – Activations end date 7/31/2013 Wednesday Senior Citizens – Registration end date 7/31/2013 Wednesday Senior Citizen – Semi Finale 24 or 25 August 2013 Saturday/Sunday Senior Citizen and Housewives – Finale 9/22/2013 Sunday 5 Others Others – Registration start date 1/8/2013 Tuesday Others – Activations start date 5/4/2013 Saturday Others – Activations end date 7/31/2013 Wednesday Others – Registration end date 7/31/2013 Wednesday Others – Semi Finale 24 / 25 Aug 2013 Saturday / Sunday Others – Finale 9/22/2013 Sunday

Launch The campaign was launched on 8 January 2013 at a press conference attended by 200 press personnel and headed by V.B Gadgil, chief executive and managing director of LTMRHL, and Sanjay Kapoor, head of corporate communications.

V.B Gadgil said "Hyderabad Metro Rail Ambassadors campaign, conceptualised and promoted by LTMRHL is a unique initiative for the common man to avail the opportunity of becoming the Hyderabad Metro Rail – Brand Ambassador – A Celebrity".

Reach The advertising activities began after the press conference. The advertising campaigns are conducted through: Hoardings – from 8 January 2013 across key points in the city, Newspaper advertisements – from 9 January 2013 on leading newspapers, Radio broadcasts – from 11 January 2013 on leading radio channels. Visits to educational institutes.

Partners The Hyderabad Metro Rail Brand Ambassadors campaign is backed by: Prasads IMAX as the promotion partner AECOM as a Diamond Sponsor, United India Insurance as the Gold Sponsor Parsons Brinckerhoff as the gifts sponsor, TV5 and Zee 24 Gantalu as the campaign partners Annapurna Studios as the official venue partner Rachnoutsav Events Pvt Ltd as the official event partners,

References Metro Rail hunt for brand ambassadors The Hindu 1 February 2013 http://www.hyderabadmetrorail.in The Hindu 9 February 2013 L&T Metro to promote use of bicycles for commuting the hindu businessline 17 February 2013 Hyderabad students to be face of Hyderabad Metro Rail deccan chronicle 28 Jan 2013 Want To Become Hyderabad Metro Rail Ambassador? 99mag on 9 January 2013 Hyderabad Metro Rail Brand Ambassadors Campaign PRLog (Press Release) – 7 Feb 2013 Hyderabad Metro Rail likely to run in mid-2015 New Indian express 9 January 2013 Hyderabad Metro Rail emblem launched webindia123 Tuesday, 8 Jan 2013 indiabells.com 28 January 2013 Hunt for Hyderabad Metro Rail brand ambassadors begins the hans India Hyderabad Metro Rail hunt for brand ambassadors pubmemo 9 February 2013 Brand Ambassadors for Hyderabad Metro Rail, HMRhyderabad citymetrorail 4 February 2013

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