Printers' Ink was an American trade magazine launched in 1888 by George P. Rowell.Mierau, Christina B. (2000). Accept No Substitutes!: The History of American Advertising. Twenty-First Century Books, It was the first national trade magazine for advertising.Pendergrast, Mark (2000). For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. Basic Books, It was renamed Marketing/Communications in 1967Sloane, Leonard (July 11, 1967). "Advertising: Changing the Guard at Curtis". New York Times and ceased publication in 1972.Staff report (February 15, 1972). "Old-Timer Suspends Publication". New York Times From 1919 to 1941, it had a larger-size sister publication called Printers' Ink Monthly in addition to the weekly version.
Printers' Ink model statute
Printers' Ink was famous for proposing a model law that created criminal penalties for false advertising in 1911. It was widely adopted in states; however, few prosecutors brought cases under it, because of prosecutorial resource constraints, and because it imposed strict liability (that is, the state did not have to prove intent to deceive) on false advertisers.
References
External links HathiTrust. Printers' Ink digitized issues, various dates