The Event Group is a strategic event management firm based in Calgary, Alberta, Canada. The company plans both local and national events in venues across Canada, and arranges keynote speakers and entertainers for events.
History The Event Group was founded in 1997."Is the price tag of CalgaryNEXT worth it?". by Melanie Walsh, Calgary Journal, 10 September 2015"Stampede bars say corporate spending down at least 35%". by Reid Fiest, Global News, June 22, 2016"Canadian concert company says the Saddledome should be replaced". Ali Hardstaff The Calgary Journal, page 16.
The company has arranged talks by Alan Greenspan, General Colin Powell and Vice President Al Gore. Entertainers include Russell Brand, Jerry Seinfeld, Paul Anka, Bill Cosby, Art Garfunkel, Bonnie Raitt, Howie Mandel, Robin Williams"The Event Group’s Cassandra Van der Kruk, Dave Howard and Nichol Turner have reason to smile. The talented team produced the recent SRO An Evening of Sit Down with Robin Williams." Calgary Herald and many others.
The Event Group has also arranged many events surrounding the Calgary Stampede.Will Connors (14 July 2012). "In Calgary, Stampede Fans Flip Over Pancake Bashes - WSJ". WSJ."Companies looking to one-up each other with bigger, flashier Stampede parties". canada.com. In 2012, the company took in about 10% of the entertainment spin-off money from the event,"Calgary businesses expect slower Stampede as oilpatch pulls back". CTV News Lauren Krugel, The Canadian Press, March 11, 2015 and in 2015, the Stampede generated about 10% of the company's revenue."Oil prices temper Stampede planning". LAUREN KRUGEL THE CANADIAN PRESS, via Calgary Herald, March 11, 2015
Because the Event Group arranges many events for companies involved in the oil industry,"Corporate cowboys shell out". Winnipeg Free Press, By: Lauren Krugel 07/8/2012 its business is strongly affected by the Alberta economy; economic declines caused by the drop in oil prices in 2009"Stampede parties bigger, flashier this year". Metro. Lauren Krugel Jul 07 2012 and in 2015 led to many events being cancelled those years."Will Calgary be in a party mood come Stampede time?". Mario Toneguzzi, Calgary Herald March 5, 2015"Low oil prices, layoffs dampen Calgary's holiday spirit"Ian Bickis, The Canadian Press". November 25, 2015"'Party like it's 2014!' Corporate Calgary cuts Stampede spending amid oil gloom". by Ian Bickis, The Canadian Press, Jul 2, 2015" Corporate Calgary cuts Stampede spending amid oil gloom". The Globe and Mail, Ian Bickis, Calgary Jul. 02, 2015 The company also lost much of its Calgary business in 2013 because of disastrous flooding in the city."In the wake of Alberta’s natural disaster, shockwaves on the Canadian economy". Maclean's Magazine, Chris Sorensen, June 25, 2013
After a weak business year in 2015 after collapsing oil prices affected Calgary businesses, The Event Group's revenue increased by about 30% in 2016."New companies getting in on Stampede bashes, others waiting to book". 660 News, Mike Tarasko, Jun 20, 2016
Each year employees of The Event Group help organize the Field of Crosses memorial in Calgary for Remembrance Day."Inspired to honour the contributions of fallen veterans". CTV News, November 5, 2014
References "Top 40 Under 40 Complete Alumni List". avenuecalgary.com.
External links http://www.eventgroup.ca http://www.owenharfoundation.org http://www.calgaryseniorswalk.com http://www.canadianlegacy.org "The Event Group - Complete profile - Canadian Company Capabilities - Industry Canada". ic.gc.ca.