The second season of The Celebrity Apprentice Australia began airing on 18 April 2012 on the Nine Network. The series was commissioned in late 2011 following the popularity of the first celebrity season, and will be the third edition of The Apprentice Australia overall. The official cast was announced in January 2012, with filming beginning on 15 January 2012. Mark Bouris returned as CEO, with his son Dane replacing Brad Seymour as boardroom advisor, alongside Deborah Thomas. TV personality Ian "Dicko" Dickson was the celebrity winner, defeating reality star Nathan Jolliffe in the final boardroom.
Candidates Following the success of the first series it was reported that many Australian celebrities had expressed interest in participating in a second series of the show. Reports regarding the participation of Chopper Read, Nikki Webster, Kris Smith, Julie Goodwin and Stephen Belafonte as candidates failed to eventuate, with media reporting in early January 2012 that David Hasselhoff was set to appear in the series alongside former MasterChef Australia contestant Marion Grasby and The Amazing Race Australia winner Nathan Jolliffe, as well as other expected candidates including Ian Dickson and former Australian rules footballer Jason Akermanis. These celebrities were all confirmed as candidates on 16 January 2012, with the full line-up of participants also consisting of Patti Newton, Charlotte Dawson, Lauryn Eagle, Vince Sorrenti, Fiona O'Loughlin, Ben Dark and Tania Zaetta. It has also been confirmed that Hasselhoff will be raising money for Surf Life Saving Australia, while Newton and Dawson's chosen charities are SIDS for Kids and the Smile Foundation respectively. Candidate Background Original team Age Charity Result Raised Music Guru Platinum49 Winner $154,253 Reality Star Platinum25 Epilepsy Australia Runner-Up$30,000 Sportswoman Fortune23 Bay City Care TV Presenter Platinum40 Brisbane Royal Children's Hospital $40,000 Comic Platinum51 The Cancer Council Fortune46 Smile Foundation $20,000 Former AFL Player Platinum36 Vicdeaf $152,000 Entertainment Icon Fortune67 Sids and Kids Bollywood Actress Fortune42 American Actor Platinum59 Starlight Foundation $231,649 Celebrity Chef Fortune30 Save The Children $70,120 Comedienne Fortune49 Angel Care
Weekly results Candidate Original team Task 2 team Task 3 team Task 4 team Task 5 team Task 6 team Task 7 team Task 8 team Application result Record as project managerPlatinumPlatinumPlatinumFortunePlatinumPlatinumFortuneFortune Nathan JoliffePlatinumPlatinumPlatinumPlatinumPlatinumFortunePlatinumFortune Fired in the final taskBen DarkPlatinumPlatinumFortuneFortunePlatinumFortunePlatinumPlatinum Fired in task 82-0 (win in tasks 5 & 7)Lauryn EagleFortuneFortuneFortuneFortuneFortuneFortunePlatinumPlatinum Fired in task 80-1 (loss in task 4)Vince SorrentiPlatinumPlatinumPlatinumPlatinumFortuneFortuneFortune Fired in task 70-2 (loss in tasks 5 & 7)Charlotte DawsonFortuneFortuneFortunePlatinumFortunePlatinumFortune Fired in task 71-0 (win in task 3)Jason AkermanisPlatinumPlatinumPlatinumPlatinumPlatinumPlatinum Fired in task 61-0 (win in task 4)Patti NewtonFortunePlatinumFortuneFortuneFortune Fired in task 5Tania ZaettaFortuneFortuneFortuneFortune Fired in task 40-1 (loss in task 1)David HasselhoffPlatinumFortunePlatinum Quit in task 31-0 (win in task 1)Marion GrasbyFortuneFortune Fired in task 20-1 (loss in task 2)Fiona O'LoughlinFortuneFired in task 1
No.Candidate Elimination chart123456781 Dicko IN WIN BR IN IN LOSE BR IN CA 2 Nathan IN IN LOSE IN IN WIN IN INFIRED3 Ben IN IN IN IN WIN IN WINFIRED 4 Lauryn BR IN IN LOSE IN IN INFIRED 5 Vince IN IN IN IN LOSE INFIRED 6 Charlotte IN IN WIN IN BR BRFIRED 7 Jason IN IN BR WIN INFIRED 8 Patti IN IN IN BRFIRED 9 Tania LOSE BR INFIRED 10 David WIN BR QUIT 11 Marion INFIRED 12 FionaFIRED
The candidate was on the losing team. The candidate won the competition and was named the Celebrity Apprentice. The candidate won as project manager on his/her team. The candidate lost as project manager on his/her team. The candidate was brought to the final boardroom. The candidate was fired. The candidate lost as project manager and was fired. The candidate quit the competition.
Tasks Unlike last season, the show aired 2 episodes a week and each episode had the challenge and the boardroom.
Task 1
Airdate: 18 April 2012 (Task & Boardroom) Fortune's Project manager: Tania Zaetta Platinum's Project manager: David Hasselhoff Task: To create and operate a celebrity dog washing and pampering experience. Winning team: Platinum Reasons for victory: Team Platinum focused more on corporate dollars and high end donations. The price for a dog wash was set at $500, in order to earn more money whilst washing less dogs. David Hasslehoff was also able to promote the event and draw larger crowds. Losing team: Fortune Reasons for loss: Despite many team members bringing in large donations, they did not bring in as much as the men. Additionally, the women set their wash prices much lower, as to not turn away the general public, a strategy that backfired, leaving them with more work and less money to show for it. Sent to Boardroom: Tania Zaetta, Lauryn Eagle, Fiona O'Loughlin Fired: Fiona O'Loughlin- For bringing in the least amount of money. Despite her personality and drive to do well, Fiona relied solely on one donation that ended up falling through. Notes: David Hasslehoff won $245,000 for his charity During the challenge, Fiona approached David and asked him to donate 25% of the men's earnings to the women. David refused. It was later revealed in the boardroom that Project Manager Tania was unaware of this. Lauryn also crossed over to the men's team in order to try and steal some of their waiting clients. Tania was unhappy that Lauryn was constantly away from the women's team and not working on their own clients. Team Fortune was criticised in the boardroom for not using Patti's bigger celebrity status to combat David's.
Task 2
Airdate: 19 April 2012 (Task & Boardroom) Fortune's Project manager: Marion Grasby Platinum's Project manager: Ian "Dicko" Dickson Task: To create a pop-up shop in Sydney's infamous harbour side location, 'The Rocks' and raise money by auctioning off art. Each team member had to create a piece of art that represented a significant memory of their life, as well as a team artwork. $20,000 was also given to the team that offered the best experience on the day. Winner: Platinum Reasons for victory: Team Platinum raised $134,253 in the auction. Additionally, the men were also judged as having the better experience, and won an extra $20,000. Losing team: Fortune Reasons for loss: Team Fortune only managed to raise $70,120. Even if that had won the extra $20,000, it would still not be enough to beat the men. Sent to Boardroom: Marion Grasby, David Hasselhoff, Tania Zaetta Fired: Marion Grasby - for being an unsuccessful Project manager. Even though the rest of the team believed that Tania should be fired, she had bought in the most money for the team for the second week in a row. Additionally, Marion was deemed as not having the harsher, more upfront personality to continue forward in the competition. Notes: Ian "Dicko" Dickson raised $154,253 for his charity. Patti and David swapped teams for this challenge at the request of Mr. Bouris. Mr Bouris gave Dicko the opportunity to give the money Team Fortune had made back to them for Marion's Charity. He gladly accepted. Initially, Ben Dark appeared to also want the title of project manager when choosing leaders, but eventually stepped aside after words with Dicko. Ben and Dicko continued to butt heads over the duration of the challenge. Tania accused Lauryn of talking over Marion and the other team members during the boardroom. Both Lauryn and Charlotte denied this, and argued that it was Tania who talked over others. Nathan was praised for bringing in large donations in consecutive challenges ($35,000 & $40,000).
Task 3
Airdate: 25 April 2012 (Task & Boardroom) Fortune's Project manager: Charlotte Dawson Platinum's Project manager: Nathan Joliffe Task: To run and perform in a hair show for Wella. Quit: David Hasselhoff- Due to family priorities. Winner: Fortune Losing team: Platinum Sent to Boardroom: Nathan Joliffe, Ian "Dicko" Dickson, Jason Akermanis Fired: Nobody - Due to David's departure, Mr. Bouris decided that it was fair that all three stayed. Notes: Initially the teams were swapped back to "Men" vs "Women". However at the request of Mr Bouris, Ben Dark was moved to team Fortune to even out the teams. Charlotte Dawson won $20,000 for her charity.
Task 4
Airdate: 26 April 2012 (Task & Boardroom) Fortune's Project manager: Lauryn Eagle Platinum's Project manager: Jason Akermanis Task: To raise the most money by producing a family fun fair. Winner: Platinum Reasons for victory: Platinum raised more money than Team Fortune. Losing team: Fortune Reasons for loss: Although their fun fair was more popular and did run smoother, they didn't raise as much money as Team Platinum. Sent to Boardroom: Lauryn Eagle, Tania Zaetta, Patti Newton Fired: Tania Zaetta- for raising the least amount of money and causing friction throughout the team. Notes: Ian "Dicko" Dickson moved to team Fortune, while Charlotte Dawson was sent to team Platinum. Jason Akermanis won $152,000 for his charity. Warwick Capper made a surprise reappearance to even out the numbers of the teams, joining Team Platinum for this challenge only.
Task 5
Airdate: 2 May 2012 (Task & Boardroom) Fortune's Project manager: Vince Sorrenti Platinum's Project manager: Ben Dark Task: To make a publicity stunt for Yellow Brick Road to get across the message 'We Care'. Winner: Platinum Reasons for victory:Their campaign, which involved sleeping in the street and presenting a booklet to Australian Prime Minister Julia Gillard gained a lot of attention and focused on the message "We Care" Losing team: Fortune Reasons for loss: Although Team Fortune gained a lot of publicity, Mr Bouris felt as if they did not get across the message 'We Care'. Sent to Boardroom: Vince Sorrenti, Patti Newton, Charlotte Dawson Fired: Patti Newton- for asking to be fired because she felt as if she could not bring anymore to the competition. Notes: The Celebrities were placed back into their teams, however due to an uneven number the girls chose Vince Sorrenti to join team Fortune.
Task 6
Airdate: 3 May 2012 (Task & Boardroom) Fortune's Project manager: Nathan Joliffe Platinum's Project manager: Ian "Dicko" Dickson Task: To perform an act outlining the P&O Brand and participate in making 2 cabins with in an hour. Winner: Fortune Reasons for victory: Team Fortune concentrated on the P&O brand message and stuck to the main points and did a better job in customer service process. Losing team: Platinum Reasons for loss: Did not get the message across although the act was entertaining and only managed to clean one cabin. Sent to Boardroom: Ian "Dicko" Dickson, Jason Akermanis, Charlotte Dawson Fired: Jason Akermanis- for being too much of a "Maverick" and being overconfident Notes: Lauryn and Nathan kissed as part of the performance When Jason was fired, he pushed his chair over and swore as he left the board room, having argued with Bouris about his decision
Task 7
Airdate: 9 May 2012 (Task & Boardroom) Fortune's Project manager: Vince Sorrenti Platinum's Project manager: Ben Dark Task To create a promotional event for the new BMW car.: Winner: Platinum Reasons for victory: Their advert was felt to be more edgy and exciting. Losing team: Fortune Sent to Boardroom: Ian "Dicko" Dickson, Vince Sorrenti, Charlotte Dawson Fired: Vince Sorrenti & Charlotte Dawson- Vince and Charlotte couldn't see how their promotional advertisement was wrong, whereas Dicko admitted to 'stuffing up'. Notes:" Double Elimination"
Task 8 (Finale)
Part 1
Airdate: 10 May 2012 (Task & Boardroom) Fortune's Project manager: None