Beyond the Rack is a Canadian online shopping company that operates a website that offers clothing, accessories, fragrances, electronics, home goods, beauty and home decor products. The company was founded in 2009. In 2014 it had ten million members, comprising the largest free Canadian private shopping club."Beyond the Rack racks up another big round of financing". Internet Retailer, 10 November 2011. Retrieved 29 November 2011.
History
Beyond the Rack was launched in 2009 by Yona Shtern and Robert Gold. Shtern was the former chief marketing officer at Ice.com, My Virtual Model and Microcell Telecommunications. Gold was the former president of Gosh Marketing and Donald Berman Enterprises. In 2011, Internet Retailer magazine called Beyond the Rack the fastest growing online retailer in the USA. The company is privately held with its offices in New York City and Montreal."Beyond the Rack's Shtern delivers inspirational tale", Winnipeg Free Press The site current serves 15 million members internationally and works with various major partner companies."How Beyond the Rack’s Return on Facebook Ad Spend Exploded", Adweek
Overview
Beyond the Rack visitors must be members in order to view the company's merchandise. Products are grouped into sale "events" from a single brand or small groups of brands. An email is sent to all members prior to each event's start. Once launched, each of the events lasts 48 hours.. Fox News.
In 2011 the company started retailing designer wedding dresses,"Beyond the Rack Goes Bridal" and in the same year the Montreal Gazette named the company one of the fastest-growing companies in Quebec.[ https://montrealgazette.com/technology/montreal-companies-among-canadas-fastest-growing "Montreal companies among Canada's fastest growing"], BetaKit In 2013, the company had achieved sales in excess of $150 million."Montreal’s Beyond the Rack closes US$37M funding round". Financial Post, 9 November 2011. Retrieved 29 November 2011. Its investors include Panorama Capital, Highland Capital Partners, BDC Venture Capital, Export Development Canada, Tandem Expansion Fund, Rho Canada and Inovia Capital."Beyond The Rack Secures $25 Million, Brings on New Exec", BetaKit In 2014, Beyond the Rack received $10 million funding with the Silicon Valley Bank."Montreal's Beyond the Rack closes a $10 million funding deal", BetaKit
Beyond the Rack
Beyond the Rack serves over ten million members in North America and offers merchandise from over 3,000 brands.Dusto, Amy. "Beyond the Rack raises $25 million". Internet Retailer, 31 December 2013.- "How to get 70% off those killer heels (if you’re fast enough)". The Globe and Mail, 22 November 2011. Retrieved 29 November 2011. The website organizes 15 new sales each day.Jackson, Brian. "Beyond the Rack goes beyond customer segmentation with ExactTarget Marketing Cloud". IT Business, 9 June 2014.
BTR Home Launched in October 2011 as a subsidiary of Beyond the Rack, BTR Home offers bed and bath, furniture, decor, kitchenware, wall art and home organizer brands, including U.S Polo Linens, Kosta Boda Crystal, KitchenAid and Cuisinart appliances and Denby dinnerware."Beyond The Rack Launches BTR Home". Canada Newswire, 7 October 2011. Retrieved 29 November 2011.- "Transcript: How Beyond the Rack fashions its strategy", The Globe and Mail- "How Beyond the Rack Used Social Media as a Customer Service Tool" , MarketingWise- "Beyond the Rack conclut une émission de 25 millions". Le Devoir, 27 November 2013 - Bogart, Nicole. "Black Friday deals put Canadians in shopping mood, many go online". Global News. 28 November 2013.
References
External links Beyond the Rack website Beyond the Rack blog