I Love Mama (stylized "I LOVE mama") was a gyaru fashion and lifestyle magazine published monthly in Japan by Inforest Publishing."No.1 gyaru-mama magazine 'I Love Mama' and Ajinomoto KK research about lifestyles of 'gyaru-mamas'!", 8 April 2010, PR Times
Originally named "Mama Nuts × Ageha", I Love Mama was established as a special edition of two gyaru magazines, the hostess-targeted Koakuma Ageha magazine and dark-skin obsessed Happie Nuts magazine."Mama-san Diary Episode 33 'Moyamoya Childcare Magazine Cruise' : 'I Love Mama'" date unknown, Hidemi Horikoshi Gentosha
I Love Mama was considered a unique magazine, as it was a magazine especially for "gyaru-mama", women who remain gyaru after pregnancy, consisting of the likes of housekeeping tips, parenting tips, and fashion tips."'Mama Gohan' event of factory tour & family cooking" , date unknown, All About
Described as a "mega-hit" magazine, it has been the highest-selling gyaru-mama magazine ever since its launch in 2008."'I Love Mama' × Ajinomoto KK cellphone website 'Mama Gohan' opens on April 26!!" , 26 April 2010, Asahi Shimbun, PR Times
History I Love Mama was first published in September 2008 under the name "Mama Nuts × Ageha" as a special co-edition of Koakuma Ageha and Happie Nuts, after these two magazines' special editorials for "gyaru-mama" audiences gained considerable popularity."Inforest of 'Koakuma Ageha' and 'Nuts' launches a monthly magazine 'for mamas'!" (2/3), 24 February 2009, Nikkei BP Mama Nuts × Ageha was the first-ever magazine devoted solely to the gyaru-mama scene,"Agejo, gyaru, significantly growing women's magazine of a moderate-sized publisher" 2 October 2008, The All Japan Magazine and Book Publisher's and Editor's Association and it became a smash-hit, with 150,000 copies sold during its first three days and an additional 30,000 copies sold. Mama Nuts × Ageha changed its name to "I Love Mama", becoming monthly in April 2009."I Love Mama" Model Press Circulation reached 200,000 by October 2009."Magazine gives moms fashion tips", 1 October 2009, The Japan Times
Following the closure of Inforest Publishing I Love Mama ended publication in 2014.
Models The most notable trait of the models appearing in I Love Mama is that most of them appear in the magazine with their children. The children in the magazine are called the "chibiko". Exclusive models are officially called the "Love-mo". Irregularly-appearing models are officially called the "Love-mama".Official
"Love-mo" : Ako Hina, Chika Kiguchi, Satomi Daikuhara, Hanako Noda, Yukari Shirai, Saori Nakamoto, Chika Arai, Kyo Son , Ayaka Shirato "Love-mama" : Maho Ohshiro, Ayane Kubo, Saki Kawabata, Yukari Nakatsu, Akari Suzuki, Ai Hotta, Mariko Mizuno, Naho Mishima, Hiromi Sayama
References
External Official Official (Inforest)