Richard John Reed, (born 13 February 1973) is a British businessman, entrepreneur and public speaker. He is the co-founder of Innocent Drinks (founded in 1999 ),Bennett, Asa, "Innocent Drinks’ Richard Reed Talks Entrepreneurship, Dragons Den And Hollywood", HuffPost, 26 July 2013."Richard Reed, Innocent Drinks", Business – BBC News, 15 October 2010. an international company producing fresh fruit smoothies and vegetable pots sold in various outlets around the world, and of Jamjar Investments (founded 2012).Ruthven, Hunter, "Innocent Drinks founders invest in child car seat though Jam Jar fund", Real Business, 31 May 2015. He pioneered "wackaging" – quirky messages on packaging – of products such as smoothies.Nicola, "The Rise of Wackaging", Edible Geography, 23 October 2016.
Biography Richard Reed was born in 1973 in Kirkheaton, West Yorkshire, and grew up in Mirfield. He attended Batley Grammar School and went on to study geography at St John's College, Cambridge (1991–94), after which he worked as an account manager in an advertising agency for four years."My First Million: Richard Reed of Innocent Drinks", Financial Times, 1 July 2011. In 1998, with fellow Cambridge graduates Adam Balon and Jon Wright, he set up a smoothie and drinks company called Innocent Drinks, initially operating from a market stall. Reed said in an interview with The Financial Times: "After we left our jobs, we had no cash – just one month's salary each that we tried to eke out for two months. We each ran up debts of about £15,000 from overdrafts and credit cards.... It took us four years before we were back to earning £40,000 – the same salary that we had left." Their brand over the years grew to become the biggest in Europe and in 2013 was sold to Coca-Cola.
Reed is involved with various charities, and is the founder of Art Everywhere"Art Everywhere", Art Fund. and co-founder of the Innocent Foundation and in 2012 of JamJar Investments. He also presented the BBC Three television series Be Your Own Boss."Behind the book", If I Could Tell You Just One Thing website."Richard Reed", Be Your Own Boss, BBC Three.
He is the author of If I Could Tell You Just One Thing...Encounters with Remarkable People and Their Most Valuable Advice (Canongate Books, 2016, ),If I Could Tell You Just One Thing... at Canongate. donating the author's profits from the book to five mentoring and social inclusion charities."The charities", If I Could Tell You Just One Thing website.
At the 2016 Queen's Birthday Honours, Reed was appointed a Commander of the Order of the British Empire (CBE) for services to the food industry and to charity."Queen's Birthday Honours 2016: Full list of great and the good awarded for services to their country", Daily Mirror, 11 June 2016.
Reed resides in West London.
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