Cawaii! is a fashion magazine published in Taiwan, the People's Republic of China, Thailand, and previously in Japan.
History and profile Launched as a monthly gal fashion magazine targeted at women in their teens in Japan in March 1996, Cawaii! grew to be one of Japan's major gal magazines, and spawned its two sister magazines, S Cawaii! and Hanachu."Spark for the gal boom, 'Cawaii!', suspends publication", 13 February 2009, Oricon News Circulation peaked at 400,000 in 2000."Gal-kei magazine 'Cawaii!' suspends publication", 13 February 2009, Sankei Shimbun
The Chinese edition and the Taiwanese edition were founded before the early 2000s,"Information 'From Shibuya' Part 1 (China, Taiwan)", 11 January 2001, Shibuya Keizai Shimbun and the Thai edition was founded in May 2004."Japanese 'Cawaii!' to Thai 'Naa Rak'" , 15 October 2005, Woman Excite The original Japanese edition suspended publication in May 2009 due to declining circulation.
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