The 9th Annual ASTRA Awards was an event held on Thursday, 21 July 2011 at the Sydney Theatre. The ASTRA Pioneer Award and the ASTRA Industry Excellence Awards were presented prior to the ceremony at the annual ASTRA Conference, also held in Sydney, on 29 March 2011.
ASTRA Pioneer Award The second annual ASTRA Pioneer Award was presented to David Malone, CEO of the Premier Media Group.
ASTRA Industry Excellence Awards Platform Marketing AwardCampaignRecipientFinalistsRef. Most Outstanding Marketing Campaign – Subscription Sales Most Outstanding Marketing Campaign – Subscriber Retention/Extension Most Outstanding Use of Subscription Television Medium for a Consumer Advertising Campaign
Program and Channel Promotion AwardPromotionRecipientFinalistsRef. Best On-Air Program Promotion Most Outstanding Channel Image Spot Best PR/Communications Campaign Best Off-Air Program Promotion Best Marketing Campaign Under $50,000 Best Social/Digital Media Promotion
Technology AwardPromotionRecipientFinalistsRef. Most Outstanding Use of Technology Most Outstanding Use of Interactive Television
References
External links
Official website of the Australian Subscription Television and Radio Association (ASTRA)