Sagi Haviv (; ; born 1974) is a New York graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. Called a "logo prodigy" by The New Yorker, and a "wunderkind" by Out magazine, he is best known for having designed the trademarks and visual identities for brands and institutions such as Discovery, Inc.'s online streaming service Discovery+,UnderConsideration the United States Olympic & Paralympic Museum, the US Open tennis tournament,US Open Tennis announces new logo Conservation International,Print Magazine on Haviv's Conservation International rebrand Harvard University Press,Our New Logo For The Next 100 Years announced by Harvard University Press L.A. Reid's Hitco Entertainment, and tech and electric car company Togg.
Biography Haviv was born in Nachshonim, Israel, where he spent his early life. He studied at the Telma Yelin art high school in Givataim. In 1996, Haviv moved to New York. He studied graphic design at The Cooper Union School of Art where he earned a Bachelor of Fine Arts.
Haviv joined Chermayeff & Geismar in 2003. There he created Logomotion, a ten-minute motion graphics tribute to the firm’s famous logos, which was exhibited in New York (2003), at Corcoran Gallery of Art in Washington, D.C. (2004), at the Ginza Graphic Gallery in Tokyo (2005), at Centro in Mexico City (2006), and at the Pera Museum in Istanbul (2007).
In 2006 Haviv became a partner at Chermayeff & Geismar. In 2013, his name was added to the company's masthead, making it Chermayeff & Geismar & Haviv. He has since developed institutional and corporate identities, print and motion graphics, and art in architecture for a diverse array of clients worldwide. Haviv’s motion graphics work includes the main titles for PBS documentary series Carrier and Circus,PBS Credits for Circus and a typographic animation for Alicia Keys and Youssou N’dour’s 2009 performance at The Black Ball.
Published books In 2011, he co-authored with Tom Geismar and Ivan Chermayeff the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. The book was published by Print magazine's book imprint ().
In 2018, he co-authored Identity: Chermayeff & Geismar & Haviv. The book was published by Standards Manual ().
Conferences and awards chairing
Haviv has spoken about logo design at the Adobe Max Creativity Conference, TEDx, the AIGA, the HOW Design Conference, the Brand New Conference, Princeton University, the Onassis Foundation, the American Advertising Federation, Columbia Business School, Creative Mornings, and Collision.
He has served as jury chair for the Clio Awards and the Art Directors Club and was the jury president for the 2019 D&AD Awards.
Teaching Haviv teaches corporate identity design at The School of Visual Arts in New York City. He has also taught online courses on logo design for Skillshare and Domestika.
Published articles Haviv has written on the topic of identity design for Creative Review,, Domestika, Print magazine, Computer Arts, and D&AD
Awards In 2004, Haviv received the Tokyo Type Directors Club award for Logomotion, for which he also won an award from the New York Art Directors Club.
Logos designed
Further reading America250 New York Times What to Get America for her 250th birthday? A Brand New Logo. Fast Co. Design America has a 250th birthday coming up, and that birthday now has a logo, Boston Globe Warner Bros. Discovery Gets a Modern New Logo in Fast Co. Design Chermayeff & Geismar & Haviv’s striped logo for the US Olympic and Paralympic Museum takes the form of an “abstract flame” on ItsNiceThat.com How Sagi Haviv collaborates to build iconic brands on Wix's Shaping Design How to Create a Logo That Lasts on Creative Review Clio Awards interview with Sagi Haviv Heller, Steven. I Heart Design (2011) Massachusetts: Rockport, How To Design A Logo by Sagi Haviv in Bloomberg Businessweek How To Issue, 2012 What A Campaign Logo Is Really Saying in Bloomberg Politics Campaign Logos in Review, NBC US Open Tennis rebrand review on DesignBoom A Conversation with Sagi Haviv on Graphic Design USA Interview with Haviv on Bloomberg Businessweek Excerpt of Identify in Fast Co. Design Interview with The Futur Interview with the Art Director's Club Interview With Sagi Haviv on Logo Design Love The Best And Worst 2016 Campaign Logos, Bloomberg Politics Haviv profile on Designers & Books Interview With Sagi Haviv on the Logo Geek Podcast
References
External links Chermayeff & Geismar & Haviv Official site