Rebel Salute

Rebel Salute is an annual music festival held in Jamaica. It is held on January 15 of every year, the birthday of promoter Tony Rebel.18th Staging of Pepsi Rebel Salute . Jamaica Star. Retrieved 12 February 2011. It is one of Jamaica's biggest music festivals,Campbell, Charles HE. Rebel Salute, Jazz and Sting . Jamaica Observer. 16 January 2011. known for its focus on roots and conscious music. Rebel began the festival in 1994 in the parish of Manchester and was long held annually in St. Elizabeth on the country's south coast until 2012.The 'Rebel-ation' continues . Jamaica Star. 10 January 2009. Retrieved 15 February 2011. As of 2014, the festival is now a two-day event, held in the Richmond Park Estate in Saint Ann Parish.Morgan, Simone. Teething Pains. Jamaica Observer. 23 January 2013. Retrieved 24 January 2013.Morgan, Simone (2014) "Rebel promises changes", Jamaica Observer, 22 January 2014. Retrieved 24 January 2014

The festival was billed as the Pepsi Rebel Salute during a three-year sponsorship agreement with PepsiCo.Mel Cooke. Unlikely combination, Rebel Salute gets fizz from Pepsi . Jamaica Gleaner. 13 December 2009. Retrieved 12 February 2011. Festival producers stated they pursued the agreement as Pepsi products were more in-line with the festival's stance, which allows no alcohol and no meat. The festival has also featured dancehall performers not normally known for "conscious" lyrics by billing them under their birth name, rather than their stage name, to highlight their "good side", according to Tony Rebel.Johnson, Richard. David Brooks, not Mavado, for Rebel Salute . Jamaica Observer. 3 January 2011. Retrieved 15 February 2011.

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Rebel Salute

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