Brainshark (often stylized as BRAINSHARK) was a privately held technology company based in Waltham, Massachusetts that provided a sales enablement platform and product suite. Bigtincan acquired Brainshark in August 2021.
Products Brainshark provided Web-based applications and products, delivered via software as a service (SaaS), to help companies improve sales effectiveness and productivity. The company offered a sales enablement platform and product suite." Brainshark.com," "The goal of sales readiness isn't just to ensure reps are completing their training - but mastering it. That's where Brainshark can help.," 21 April 2017, https://www.brainshark.com/sales-readiness
The company's core product was Brainshark, a sales enablement platform that helped organizations create content used for sales training, onboarding, and coaching.
Brainshark launched its coaching platform in February 2016
In October 2011, Brainshark released SlideShark, a mobile app for the Apple iPad and Apple iPhone that lets users properly display PowerPoint presentations on iOS devices.ReadWriteWeb, "Giving iPad PowerPoint Presentations Just Got a Lot Better,” 15 May 2012, http://www.readwriteweb.com/mobile/2012/05/giving-ipad-powerpoint-presentations-just-got-a-lot-better.php
Brainshark was used in a wide range of industries, including insurance,Insurance Networking News, “Top 5 Trends for 2013 — Mobility,” 1 December 2012, http://www.insurancenetworking.com/issues/2008_89/top-5-trends-for-2013-mobility-31436-1.html?pg=1 healthcare,Insurance & Technology, “Innovating in a Down Market: BCBS of Florida Leverages Brainshark,” 5 May 2009, http://insurancetech.com/management-strategies/showArticle.jhtml?articleID=217200806&_requestid=317860 financial services,BtoB, “Curian Capital Delivers a Differentiator to Advisers,” 9 March 2009, technology,CITEworld, “Red Hat to Employees: Yes, Please Bring New Apps to Work,” 4 February 2013, http://www.citeworld.com/consumerization/21382/red-hat-bring-apps-to-work non-profit, and others for training,Mobile Enterprise, “NASA Uses iPads and SlideShark for Deep Sea Training,” 11 October 2012, http://mobileenterprise.edgl.com/news/nasa-uses-ipads-and-slideshark-for-deep-sea-training82521 sales and marketing,DemandGen Report, “Brainshark Launches Sales Enablement Portal,” 21 May 2013, http://www.demandgenreport.com/industry-topics/industry-news/2147-brainshark-launches-sales-enablement-portal-.html#.UaUdfZx3Ddp channel,Channel Marketer Report, “Brainshark Channel Edition Aims To Speed Onboarding, Training, And Marketing Development For Improved Sales Results,” 23 January 2012, http://channelmarketerreport.com/2012/01/brainshark-channel-edition-aims-to-speed-onboarding-training-and-marketing-development-for-improved-sales-results/ and corporate communications.
References
External links Company website Company blog Conversation with Andy Zimmerman, Brainshark CMO