WUBU (102.3 FM) is a commercial radio station licensed to New Carlisle, Indiana, United States. Owned by Sound Management (d/b/a Artistic Media Partners), it broadcasts an urban adult contemporary format targeting the South Bend, Indiana market. The studios and offices are on Cleveland Road in South Bend.
History In October 2016, WYXX broke away from its simulcast of WSMM's classic hits format, "The Stream". Later that same month, the station flipped to a 1980s centric format as "All '80s 102.3" with new call sign WYET. After several format adjustments, WYET rebranded as "Throwback 102.3" at noon on September 3, 2021; the first song as "Throwback" was "Everybody Have Fun Tonight" by Wang Chung.WYET Relaunches As Throwback 102.3 Radioinsight - September 3, 2021
On September 1, 2023, at noon, after signing off the "Throwback" format with an hour of songs themed around departure or change in some fashion (ending with "Changes" by Tupac Shakur), WYET flipped to urban adult contemporary, branded as "The New 102.3, Michiana's Home for R&B and Old School". The flip capitalized on WUBU (106.3 FM)'s impending drop of the format following its sale to VCY America (to the point of running liners advising listeners to change to the station after the move). The first song on "The New 102.3" was "In Da Club" by 50 Cent.The New 102.3 Saves R&B and Old School in South Bend Radioinsight - September 1, 2023 After WUBU signed off that October, the "Mix" branding was immediately claimed by WYET, and WUBU host "The Godfather Gino J" Johnson moved his afternoon and weekend programs to 102.3. The WUBU call sign would be picked up by 102.3 on December 17.
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