Serious Magic, Inc. was a software company based in Folsom, California, founded in 2001. The company developed video production and communications software targeting creative professionals, businesses, consumers and the education market. It was acquired by Adobe Systems in October 2006.
Products Serious Magic's product line included:
DV Rack — a direct-to-disk field recording and monitoring application, allowing videographers to use a laptop as a production monitor and recorder on location Visual Communicator — a video presentation and communications tool for business and education Vlog It! — a video blogging tool aimed at consumer and online publishers
Acquisition by Adobe On 19 October 2006, Adobe Systems acquired Serious Magic Inc. and its product portfolio. The DV Rack and Visual Communicator products were subsequently integrated into Adobe's professional video toolset.
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